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Cadillac goes white-out on social media as prelude to Oscars announcement [w/video]

Cadillac appears to be in a very odd place at the moment. On one hand, Johan De Nysschen is pushing the company towards a much more luxurious image that includes converting 700 dealers into boutiques, and a blitz of new products is also supposed to be on the way in the coming years. However, at the moment sales aren't necessarily keeping pace with production, and there are reportedly heavy incentives available on some models. Now, we're seeing the earliest hint at the next strike in the brand's strategy as its social media presence goes white across the web. Go check out Cadillac's official pages on the major social media hubs, and all you can find is blank space. There's just a period on Twitter, a blank box on Facebook, another one on Instagram and the company logo is even gone from Pinterest. Perhaps most bizarre is YouTube, where Caddy is showing five minutes of absolutely nothing (embedded below) with no sound at all. The video description is only a period. All of this nothingness is supposed to be a lead-up to Cadillac unveiling a completely new advertising campaign during the Oscars on February 22. This method of blanking everything out beforehand could suggest a minimal, to-the-point message in the future. While it wouldn't be shocking for a few teasers to come out in the meantime, Caddy is keeping quite a secret before the big reveal.

Texas sues GM, saying it tricked customers into sharing driving data sold to insurers

Texas filed a lawsuit Tuesday against GM over years of alleged abuse of customers' data and trust. New car owners were presented with a "confusing and highly misleading" process that was implied to be for their safety, but "was no more than a deceptively designed sales flow" that surrendered their data for GM to sell. The suit contends that at no point was selling driving data ever even suggested as a possibility, putting GM in violation of the state's consumer protection laws. Texas Attorney General Ken Paxton is seeking a jury trial and at least $10,000 per offense (every GM car sold in the state since 2015) and a hefty add-on of $250,000 in cases where the victim was over 65. Texas seems to be flying high after a recent $1.4 billion settlement from Meta over other privacy concerns. This may well be a way to solve any pending budgetary issues in the Lone Star State.

Cadillac reveals futuristic EV crossover in Detroit

Cadillac just revealed a futuristic EV crossover model at an off-site event before the Detroit Auto Show. The vehicle doesn't have a name now, but Cadillac says that and additional information will be revealed closer to the car's launch. Any sort of specifications, range and things of that matter are not available right now. Although, Cadillac mentions we can expect both two- and all-wheel drive and for it to be sold globally. What we know for sure is that this vehicle is meant to preview an actual production model at least somewhat resembling this one. As we look at the two photos, this vehicle looks a bit concept-like but probably won't need a whole lot of change to make it production-ready. When that production will start, Cadillac doesn't make any mention of either. GM said on Friday that Cadillac "will be at the vanguard of the company's move toward an all-electric future." This reveal is the first vehicle related to that goal since the statement only a couple of days prior. We contacted Cadillac in an attempt to understand a bit more about where this car stands in the concept versus production car realm, and will update when we learn more. For now, take a gander at what Cadillac says represents the future of its brand. Related video: