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Hot Wheels partners with Gucci for a diecast 1982 Cadillac Seville. Wait, what?

Hot Wheels is partnering with Italian fashion brand Gucci for a limited-edition toy car. And not just any toy car, but a 1982 Cadillac Seville. Wait, what? At first this trio of names may seem completely incongruous, but the collaboration is actually brilliant on so many levels. Out of the three, the one readers are probably most familiar with is Hot Wheels. The purveyor of $1 diecast cars has been around since 1968 and started out making 1:64 scale versions of muscle cars, hot rods and sports cars. In the 1980s, though, perhaps reflecting the 1:1 scale American automotive landscape, some of their castings choices began to get weird. Among cars like the Dodge Aires Wagon and Chevy Citation was the US of A's Mercedes-fighter, the bustle-butt '82 Cadillac Seville.  Fast-forward to present day, and Hot Wheels are hot collectibles. The little metal cars aren't just coveted by kids and adult car enthusiasts, but hypebeasts whose entire raison d'etre is to acquire limited edition stuff. Add to that an explosion of quasi-ironic interest in '80s cultural signifiers and you have the perfect market conditions for a $120 toy car printed with the mirrored G logo. But while totally uncool jokers quickly bought out the Hot Wheels and Supreme collab featuring the hypebeast car du jour, the E30 BMW M3, the Gucci Caddy is actually far more clever. That's because there is real-world precedent, when in 1978, a Miami-area dealer partnered with Aldo Gucci to create the "Cadillac Seville designed by Gucci". The car featured the luxury brand's signature green-red-green stripes throughout, a quarter-roof padded vinyl carriage top with the trademark "GG" print, and several real 24K gold emblems that were were quickly stolen. Oh, and it came with a five-piece set of Gucci luggage. However, there was also a lesser-known Gucci Seville in 1984 based on the front-wheel-drive second-generation (the one the Hot Wheels car is based upon). There is far less information on them than on the first-generation, but they seem to have followed a similar formula. Very few seem to have survived in tact, but one did make it overseas and resides today at the Museo Gucci showroom in Florence, Italy. It's pictured above. In any case, Hot Wheels never made a 1976-79 Seville, but the '82 was one of the most memorable castings of the era.

Cadillac chief marketer admits ELR is 'a big disappointment'

During the Cadillac XT5 global launch in Dubai, Automobile interviewed Cadillac Chief Marketing Officer Uwe Ellinghaus and got the CMO to touch on just about every major issue affecting the brand and the industry. After two years on the job, having come from 15 years at BMW, Ellinghaus naturally started with the "passionate Cadillac customers" and "iconic brand" spiel, then they got into a top-down look at where America's preeminent luxury brand stands. Ellinghaus said Cadillac is in a period of transition, lately focused on smaller and more performance-oriented vehicles, which has alienated a chunk of veteran customers and left others trying to figure out what Cadillac is about. He believes that "for a few more years, the products will probably be stronger than the brand," while he does his work of conveying what the company has to offer. But the brand had to make the switch, because "Generation X and Y will make 80 percent of all actual buyers in the next five years..." On top of that, he'll be working on making sure the customer and dealership experiences are where they need to be. Speaking of dealers, Ellinghaus thinks the future will not be brick-and-mortar shops, but digital pickup-and-delivery services. "Nobody wants to go to a dealership for service and maintenance," he says. He said the ELR has been "a big disappointment," but it has taught Cadillac that converting its existing line-up to plug-in hybrids is a better way forward. However, he characterized the plug-in hybrid as "the next all-wheel drive," in that everyone's going to offer it soon, so it will be "an entry ticket into luxury automobiles rather than a differentiating aspect." The CMO thinks the CTS is suffering because of the decline in the US midsize luxury sedan market in general thanks to the SUV and crossover craze, so the brand really needs another small SUV. Head over to Automobile for more of Ellinghaus' intriguing answers, like "I do believe that very long-term hydrogen is really the way," and "it's time to get real" in Europe. Taking a dig at Volkswagen on that last matter, he also said, "I think the absence of the diesel is not as much of an issue as it was eight weeks ago." Related Video:

Three automotive tech trends to watch in 2018 and beyond

Every year, technology plays a bigger and bigger role in the auto industry. To put things in perspective, 10 years ago iPod integration and Bluetooth were cutting-edge in-car innovations, and smartphones and apps weren't yet a thing since the first iPhone was only about six months old. And I can't recall anyone talking about autonomous cars. Compare that to today, with mainstream coverage of the auto industry dominated by autonomous technology, along with electrification and almost every move made by Tesla. These three topics were the most significant trends of car tech in 2017 and I believe they will continue to shape the auto industry in 2018 and beyond. Let's examine them. Full Autonomy Gets Closer to Reality While there were many developments this year that indicate we're inching closer to fully autonomous vehicles, I was behind the wheel for hours to witness one of them. In October I had the chance to test Cadillac Super Cruise on a 700-mile, 11-hour drive from Dallas to Santa Fe – and had my hands on the wheel for maybe 45 minutes max throughout the entire trip. Super Cruise is far from making the Cadillac CT6 or any GM vehicle fully autonomous, and has limitations such as functioning only on pre-mapped main highways. While it simply adds a layer of lane centering to adaptive cruise control, the technology will go a long way in making mainstream drivers more comfortable with letting machines take over. On a separate front, GM is pushing ahead with fully autonomous vehicles and announced last month that it plans to launch of fleets of self-driving robo-taxis in several urban areas in 2019. While most automakers are also in the race to make autonomous cars a reality, GM's turbocharging of its efforts appeared to be in response to Waymo, which announced just weeks earlier that its Early Rider Program in the Phoenix area would go completely driverless. The Early Rider Program launched last April, offering the public a chance to ride in Waymo's autonomous Chrysler Pacifica minivans. In this new phase of testing, Waymo is using its own employees as guinea pigs instead of the public while the vehicles operate without a human behind the wheel, and takes another giant step forward for fully autonomous driving.