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Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Talk about comedy - not even 24 hours after Cadillac teased its CT6 while inviting us to "Dare Greatly" during the Oscars telecast, Lincoln was doing the same but on Google. An anonymous tipster informed us the day after the Oscars that typing "dare greatly" into Google returned two ads before the search results. When we checked it over the course of a few hours, the first ad was always for Cadillac and either read, "Cadillac - Dare Greatly - Only those who dare drive the world forward," or, "Cadillac - Dare Greatly - It's not the critic who counts, it's the man in the arena." (On a side note, come on, Cadillac - "the man in the arena?" Well. It's a quote. Suppose that's all right, then.) The second result was for Lincoln and read, "Dare Greatly - It's not about making a statement, it's about doing what you love," with the associated URL being www.lincoln.com/dare+greatly. The first time we clicked it, it went to the Lincoln homepage showing the 2015 MKZ Hybrid. The second time, we got a page saying that the Lincoln site wasn't available; the Lincoln site was fine, the link didn't work. There's no reference to the Google joke at the Lincoln site - this was just about getting eyeballs. The English have the perfect phrase for Lincoln's provocation: "You've got some cheek!" We think it cunning, dastardly, and funny, and there's no doubt it worked - they knew people would flock to search the term. One of our competitors, Autotrader, said that within an hour of the first of four Cadillac spots airing during the Oscars, car searches for Cadillac vehicles climbed 53 percent from pre-Academy Award coverage levels. Searches for Cadillac cars were up 120%, they said. If this is Round One of our homegrown scrappy old-timers going at it, we're all for it. News Source: Google Marketing/Advertising Cadillac Lincoln Luxury

Cadillac Escalade Diesel Road Test Review | Winning us over

"Nope, I don't like it," I declared to my large son sitting in the 2021 Cadillac Escalade 600D's second-row captain's chairs. “Why?” he asked, staring in awe at the opulence around him and with his very own touchscreen staring back. “ItÂ’s too big. This thingÂ’s gonna suck to park,” I replied. And it did. Even with multiple camera angles, including a 360-degree view, the big Cadillac was a pain to navigate in parking lots. But, slowly, the big lug — the car, not my son — began to grow on me. Sometimes I had to remind myself that this was the diesel Escalade. I couldnÂ’t really hear the clunking of the motor up front or the exhaust running out the rear. I double-checked the tach for the telltale lower redline, and was reassured that I was driving the vehicle I was told would be delivered. Under the hood is GMÂ’s Duramax 3.0-liter inline six-cylinder turbodiesel engine providing a somewhat meager 277 horsepower – considerably less than the standard 6.2-liter V8Â’s 420 hp. But the Duramax boasts a robust 460 pound-feet of torque, the same torque figure as the V8. The advantage here is that peak torque is accessible from a low 1,500 rpm, while the V8Â’s full twist doesnÂ’t arrive until much higher in the rev range, at 4,100 rpm. The result is an SUV that feels eager to jump off the line and scoot about the neighborhood (if “scoot” is a word that can be applied to such a behemoth). That initial torque hit is almost instantaneous, but the dieselÂ’s staying power does have its limits. ItÂ’s on expressway on-ramps that the Duramax finally seems to labor under this EscaladeÂ’s 6,015-pound curb weight. The numbers on the speedometer just donÂ’t tick away with urgency once you approach highway speeds. That tends to happen with only 277 horsepower. While the sound deadening does a fabulous job of hiding the motor's sound when inside the Escalade, standing outside with the Duramax running leaves no doubt about the diesel mill powering this dressy brute. ItÂ’s not particularly loud or harsh, but the clatter is distinctive when youÂ’d normally expect to hear the humming of a V8 at idle. The 10-speed automatic transmission feels like a good fit for this powertrain. With a redline just over 5,000 rpm, the extra gears minimize time spent at the top of the rev range — a good thing in a vehicle for which low-end torque is king.

Cadillac ELR update delayed over autonomous drive systems issues

Rumors had been circulating that the 2016 Cadillac ELR would bow in Los Angeles recently, featuring, in Cadillac's own words, "engineering enhancements." The rumors and that quote are as far as it got – the updated ELR pulled a no-show in LA, and no one outside of the brand appears to know when it will appear. GM Inside News says its sources at Cadillac pinned the ELR's absence on some autonomous driving features not being ready to reveal. According to GMI, Cadillac insiders say the upgraded ELR will be a "highly autonomous vehicle," and the company needs more time to gets its systems polished. The site says "it's not unreasonable to assume that ELR will be [the] vehicle" that gets Cadillac's Super Cruise technology, but that seems a lot more involved than "engineering enhancements," and in September Cadillac said we'd see it sometime in the next two years. It's possible the wait for the 2016 ELR and its secrets might only be a couple of months: the next-generation Chevrolet Volt, which shares a platform with the ELR and whose engineering updates we know quite a bit about, is scheduled to appear at the 2015 Detroit Auto Show in January.