2014 Cadillac Xts Luxury on 2040-cars

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Cadillac picks Publicis as new agency of record, continues cutting ties with Campbell Ewald

Cadillac is setting itself up for major changes in the coming years with its decision to hire Johan de Nysschen as the brand's new boss and moving some of the staff to new digs in the trendy SoHo neighborhood of Manhattan. With those two big shifts in place, there's one more on the way with the company's announcement that Publicis Worldwide is now its global creative agency of record, effective immediately. The firm replaces former, long-time General Motors associate Campbell-Ewald; now a portion of Lowe and Partners. "This appointment is designed to accelerate the global expansion and elevation of Cadillac into a truly global luxury brand," said Cadillac Chief Marketing Officer Uwe Ellinghaus in the company's announcement. "We have spent much of this year refocusing on the core values of our brand." Although, some work may remain at Lowe and Partners for now. According to Cadillac spokesperson David Caldwell via email to Autoblog: "The bulk of work makes this shift. It is possible that maybe a small individual smaller project or two might still be handled by Lowe. Not certain yet." The fruit of this new partnership shouldn't take long to mature, either. "We will have substantially new marketing and brand identity work in early 2015." said Caldwell. According to Ad Age, Cadillac's advertising had been handled by Lowe and Partners, Campbell-Ewald in Detroit (now entirely part of Lowe) and Hill Holiday. Caddy had a relationship with the agency since 2013 but has changed firms several times in 2006. GM had a long collaboration with Campbell-Ewald, though. Chevrolet was its partner for nearly a century until the automaker also jumped to Publicis in 2010. The firm was responsible for campaigns like, "The Heartbeat of America", "Like A Rock" and "An American Revolution." Scroll down to read Cadillac's full announcement of the change. Cadillac Appoints Publicis Worldwide 2014-12-04 DETROIT – Cadillac announced today the appointment of Publicis Worldwide as its global creative agency of record. Publicis Worldwide is the largest creative agency of the Publicis Groupe network and its appointment to Cadillac is effective immediately. A fully dedicated team, comprising key managers from Publicis Worldwide, will lead the account and have access to specialist and premium resources within the larger Publicis Groupe.

2015 Cadillac Escalade

I have never liked traveling to Monterey, CA. The picturesque coastal city is about 300 miles from my home in Los Angeles, which means cramped and uncomfortable regional aircraft are part of the equation when the turnaround is only one night. Over the years, I have cursed the LA Basin's bumper-to-bumper traffic en route to the airport, argued with TSA personnel over carry-on baggage and waited countless hours for the fog to lift just for the anguish of being packed into a small regional jet for the flight. Of course, the process repeats on the trip home with equal misery.
Yet this time I am not suffering.
Cadillac has dropped its all-new 2015 Escalade in my driveway. Instead of battling city congestion, attempting to reason with misinformed government agents, snacking on a too-small bag of pretzels and physically rubbing shoulders with a dubious stranger for 90-plus minutes within the confines of a bumpy aircraft, I have chosen to forgo air travel and drive myself door-to-door in a fullsize luxury sport utility vehicle.

GM cancels CES date, possible Cadillac EV crossover unveiling

General Motors is bailing on CES 2020, the big annual consumer technology showcase in Las Vegas, after its plans to showcase an autonomous, electric vehicle were derailed by the 40-day UAW strike this fall. New evidence suggests that vehicle may have been Cadillac’s upcoming EV crossover. MotorTrend got GM to confirm that it was pulling out of CES, which takes place in January, though CEO Mary Barra in an interview said only that the vehicle they had planned to unveil was electric and featured autonomous technology — two key areas where the automaker plans to focus in the future. The automaker said the model simply wasnÂ’t ready. But MT said it then received an invitation from Cruise, GMÂ’s self-driving vehicle subsidiary, to an event later in January in San Francisco. That suggests the automaker could have been planning a different vehicle to show at CES than its self-driving Cruise AV “robotaxi,” which famously features no steering wheel or pedals. Cadillac showed off a digital rendering of a forthcoming unnamed electric crossover in Detroit in January, saying only that it would be available in both two- and all-wheel drive and sold globally. GM has said Cadillac will be its lead brand as GM delves into EV technology. The speculation is that the crossover will also feature CadillacÂ’s Super Cruise semi-autonomous highway driving technology. Whatever the vehicle was, or is, Barra said itÂ’ll be ready for viewing in the first half of 2020. GM has been developing the Chevrolet Bolt-based Cruise AV, a fully autonomous car, alongside its Cruise self-driving technology subsidiary, and building them at Orion Assembly plant near Detroit. It had once planned to debut a fleet of ride-hailing Cruise AV robot axis by the end of this year but realized the timeline was not realistic. Testing of the robot axis continues in San Francisco, Phoenix and Michigan. As for timing on a new timeline for fleets of Cruise AVs to take over the streets, Barra wouldnÂ’t show her hand. “We see a line of sight but weÂ’re not going to put another date out there,” she told MT, adding it was more important to “gain customer trust and usage.” As for Cadillac, any new reveal would likely come after the all-new Escalade SUV in February and amid a product blitz that will see it introduce a new or redesigned model roughly every six months through 2021.