2014 Cadillac Xts Luxury on 2040-cars

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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

2021 Cadillac Escalade will get next-gen Super Cruise with auto lane-change

Super Cruise is getting its first big update since it was originally launched on the 2018 CT6 sedan. As that large car fades away, this new version of Super Cruise will be coming online in the 2021 CT5, CT4 and … the 2021 Escalade! Yes, ladies and gents, Cadillac is finally applying its advanced driver assistant to the iconic Escalade. The biggest change to this version of Super Cruise is a new feature called “Lane Change on Demand.” When Super Cruise is engaged, the driver can tap the turn stalk, and the car will execute a hands-free lane change if itÂ’s safe to do so. This kind of lane-change functionality is similar to that offered by other manufacturers' systems (i.e. Mercedes-Benz, Tesla, BMW). However, like the rest of Super Cruise, the car is able to complete the task with the driverÂ’s hands completely off the steering wheel so long as the driver monitor can tell that youÂ’re paying attention. Further improvements abound. “This is our most extensive update weÂ’ve made to Super Cruise since its debut,” said Mario Maiorana, Super Cruise chief engineer. “We have made a number of improvements to make Super Cruise more intuitive, better performing and more accessible for our customers. In addition to the automated lane change functionality, weÂ’ve made improvements to the user interface and hands-free driving dynamics.” Cadillac says that it has gathered richer map information to make the lane change function possible and also to make turns and highway interchanges smoother. The software was also improved with the aim of gaining “better steering and speed control.” Cadillac also made the system easier to engage. It did this by allowing the operator to switch the Super Cruise system on, and then get the vehicle in a proper lane position — it automatically activates once the vehicle is positioned. Previously, the driver had to get the vehicle centered in the lane properly, and then you were allowed to switch the system on. The auto lane changing function operates similarly to other systems like it. When driving, you can either tap or fully depress the turn signal stalk. The car then looks for an acceptable opening in the indicated lane. Once found, the car begins its lane change. Within the gauge cluster, there are animations that keep the driver apprised of the lane change at all times. Once the vehicle has moved into the new lane, itÂ’ll shut the turn signal off and continue driving along.

Cadillac to bolster CT sedans with XT crossovers

Cadillac is moving swiftly to change up its naming scheme. Barely over a week ago we received our first indication that it was considering a different name its the upcoming flagship sedan previously known as LTS. Then Cadillac not only revealed the model would be called CT6, but announced that it would set the stage with a massive overhaul of its model nomenclature. And now we have another piece of the puzzle.
According to Forbes, Cadillac will not only rename its sedans with the letters CT, but will realign its utility vehicles under the banner of XT - both to be followed by a number indicating its place in the lineup. The one exception will be the Escalade, whose nameplate has such a strong following that it would be foolish for Cadillac to cast it aside. That leaves only the SRX (pictured above), but makes room for a new crop of crossovers said to be in the works.
It's a similar approach which Cadillac's new boss Johan de Nysschen took in revising the naming scheme at Infiniti. While it's bound to ruffle some feathers and scratch some heads in the beginning - especially since the company's current flagship sedan is called XTS - it's equally sure to make sense of it all in the long run. All we need to know now is what Nysschen and his marketing chief Uwe Ellinghaus plan to call the coupes.