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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

2020 Cadillac XT4 Review and Buying Guide | Competence and curb appeal

The 2020 Cadillac XT4 is a handsome little crossover distinctively sized between two segments. This allows it to boast backseat space on par with larger SUVs like the Audi Q5, while being a bit more park-able and fuel efficient like the BMW X1. There should definitely be a Goldilocks "just right" thing going on for many shoppers. Cadillac's baby SUV also impresses on the technology front, boasting loads of standard, advanced features along with a user-friendly touchscreen interface that shouldn't be too hard to figure out. There are dynamic missteps, though. The steering, throttle and brake pedals lack the driver-oriented response and feedback we've come to expect from Cadillac's sharply tuned sport sedans, while also not exactly possessing the nice-and-easy isolation of Caddy's past. In either scenario, we're not sure it "drives like a Cadillac" despite some otherwise impressive engineering going on underneath that handsome skin. The XT4 is also pretty expensive given its features, size and interior quality. Competitors both larger (Acura RDX) and smaller (Volvo XC40) provide better value. Still, as we noted in our XT4 first drive, there's enough novel tech to provide bragging rights, it's obviously a Cadillac in design (and definitely not just a rebadged Chevrolet in execution), and it's a pleasing enough place to sit while scooting around in traffic. It has competence and curb appeal, which count for a lot. What's new for 2020? After being an all-new model last year, the XT4 heads into 2020 with some noteworthy features updates: Forward collision warning and automatic emergency braking are now standard, while the Premium Luxury trim level gets the hands-free power liftgate as standard equipment.   What's the XT4's interior and in-car technology like? The XT4's interior design isn't as memorable as that of its exterior, nor its stylish Volvo XC40 and Lincoln Corsair competitors. It's a bit generic, which just doesn't seem right for a Cadillac. Materials quality is acceptable when closer to its base price, but begins feeling less so as options are added and the price tag rises. We've also driven multiple XT4's with an annoying rattle in the B pillar. Standard infotainment technology is abundant. Apple CarPlay and Android Auto are included with the standard 8-inch touchscreen and benefit from a pair of USB ports: one standard USB-A and the other a newer USB-C.

2023 GM full-size SUVs get Super Cruise expansion pack first

In August, GM announced it had doubled the size of the network of roads available to its Super Cruise hands-free driving feature. Joining the options list in 2017, Super Cruise had been limited to divided interstate highways in the U.S. and Canada. The expansion opened 200,000 miles of additional divided interstate highway as well as major, undivided highways. Both coasts benefit, but there will be a lot more relaxing motoring on the East Coast especially. North of the border, six of the 10 Canadian provinces add enabled roads. Problem is, no GM vehicles have been able to take advantage of the boon. That changes this month, the automaker saying four of its full-size SUVs in specific trims are first in line to make use of the expansion. The SUVs are: 2023 Chevrolet Tahoe Premier and High Country 2023 Chevrolet Suburban Premier and High Country 2023 Cadillac Escalade, Escalade ESV, and Escalade-V 2023 GMC Yukon Denali Ultimate  The vehicles need to have been built on or after October 3, 2022, a production timeline GM says should put the first examples in customer hands this month. The least expensive way to get into Super Cruise is with the two-wheel drive, $77,625 Chevrolet Tahoe Premier with the 3.0-liter inline-six Duramax diesel and the Advanced Technology Package. Vehicles that use the GM's Vehicle Intelligence Platform electrical architecture and already have Super Cruise will receive an over-the-air update "in the coming months" to access the new roads, at no cost to owners. Since other products like the Cadillac CT4 and CT5, Chevrolet Silverado, and GMC Sierra work with the VIP platform as well, they probably aren't far away from the extra capability and they'll bring a lower financial bar to entry.  Related video: