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2020 Cadillac CT5 loses the fake scoop

Well folks, the inevitable has happened. The 2020 Cadillac CT5 luxury sports sedan prototype has shed its hood scoop. Yes, we're as disappointed as you are that instead of being outrageous and brash, Cadillac is still going to try to be classy, understated and luxurious when it comes to its mainline models. And yes, we're being sarcastic here ... but there's a part of us that would kind of like to see the scoop survive. Anyway, the good news is that the scoop is only one of a few bits of fake bodywork and camouflage that the CT5 has shed. As such, we get our best look yet at the new Cadillac sedan, and it looks pretty good. The grille is very wide and not nearly as tall as the prominent prows of current Cadillacs. It actually doesn't even look as tall as the grille of the Escala concept that inspired the CT5's design. The profile of the CT5 isn't too radically different from existing Caddies, with a long hood and a short trunk. It is still a conventional sedan, though, and not a sedan-like hatchback like the Kia Stinger and Audi A5 Sportback and A7. This is evident by the open trunk lid our spy photographer caught. The taillights also continue to be slim and vertical, though we can't quite tell if they will have a horizontal elements at the bottom like on the XTS and XT4. The car also has very bold and thick angular exhaust tips. We expect the CT5 will go into production in 2019 as a 2020 model, and it will likely take the place of both the CTS and ATS, but not be much smaller than the CTS. It will likely use versions of existing Cadillac engines including the 2.0-liter turbo four-cylinder, naturally aspirated 3.6-liter V6, and twin-turbo 3.0-liter V6. We wouldn't rule out the 4.2-liter twin-turbo V8 for a potential CT5-V in the future. Related Video:

Cadillac puts on a big performance for the Oscars with 'Rise' campaign

Cadillac skipped the Super Bowl, saving its big play for the 91st Oscars telecast tonight. America's luxury brand has a presence planned for nearly every medium, from television to Twitter to stairstep stories tied into the new commercial campaign. Speaking of which, that campaign is called "Rise," and lauds the "now-complete SUV portfolio" as well as Cadillac's determination to get back to the top. Four new spots will debut: "Rise Above," celebrating the XT6 and the rest of the new range, "Take the Stage," focused on the Escalade, "Make Your Escape," all about the XT4, "Take Flight," for the XT5. The first commercial will be 60 seconds, while the other three are 30-second spots. Cadillac chose Childish Gambino's song "Me and Your Mama" for the campaign soundtrack — it works a lot better than you might guess based on the track name. Beyond that, the Cadillac logo will grace the red carpet, the first time any commercial logo has made a home on the walk of honor. The stairs will be decorated with blue horizontals, inspired by the stair-like pattern of blue in the Cadillac crest. The blue in the carmaker's logo is said to represent "knightly valor" — which, yes, is totally made up, but Cadillac made it up a long time ago, not for this campaign. The real point is that two celebrities in attendance will stand on the steps and present their own stories of rising up. You can check out all the commercials here, watch them unveiled in real time during the Oscars telecast, keep up with what your eleventy hundred Twitter friends think by checking out the hashtag #KeepRising, and finish it off with some time on the Keep Rising microsite.

Cadillac chief marketer admits ELR is 'a big disappointment'

During the Cadillac XT5 global launch in Dubai, Automobile interviewed Cadillac Chief Marketing Officer Uwe Ellinghaus and got the CMO to touch on just about every major issue affecting the brand and the industry. After two years on the job, having come from 15 years at BMW, Ellinghaus naturally started with the "passionate Cadillac customers" and "iconic brand" spiel, then they got into a top-down look at where America's preeminent luxury brand stands. Ellinghaus said Cadillac is in a period of transition, lately focused on smaller and more performance-oriented vehicles, which has alienated a chunk of veteran customers and left others trying to figure out what Cadillac is about. He believes that "for a few more years, the products will probably be stronger than the brand," while he does his work of conveying what the company has to offer. But the brand had to make the switch, because "Generation X and Y will make 80 percent of all actual buyers in the next five years..." On top of that, he'll be working on making sure the customer and dealership experiences are where they need to be. Speaking of dealers, Ellinghaus thinks the future will not be brick-and-mortar shops, but digital pickup-and-delivery services. "Nobody wants to go to a dealership for service and maintenance," he says. He said the ELR has been "a big disappointment," but it has taught Cadillac that converting its existing line-up to plug-in hybrids is a better way forward. However, he characterized the plug-in hybrid as "the next all-wheel drive," in that everyone's going to offer it soon, so it will be "an entry ticket into luxury automobiles rather than a differentiating aspect." The CMO thinks the CTS is suffering because of the decline in the US midsize luxury sedan market in general thanks to the SUV and crossover craze, so the brand really needs another small SUV. Head over to Automobile for more of Ellinghaus' intriguing answers, like "I do believe that very long-term hydrogen is really the way," and "it's time to get real" in Europe. Taking a dig at Volkswagen on that last matter, he also said, "I think the absence of the diesel is not as much of an issue as it was eight weeks ago." Related Video: