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Cadillac's de Nysschen takes aim at Porsche 911, Cayenne

Johan de Nysschen has big plans for Cadillac. He's moved the brand from Detroit to New York, revamped its model nomenclature, and planning a raft of new models for the near future – including a $250,000 luxury sedan to take on the likes of Rolls-Royce and Bentley. But the veteran executive of luxury automakers has some more performance-oriented machinery in mind, too. Speaking with Car and Driver at the Los Angeles Auto Show last week, de Nysschen suggested Cadillac could be ready to launch a flagship sports car sometime in the next decade. The halo model would take aim at the Porsche 911 and do for Cadillac what Audi did with the R8, Mercedes is doing with the AMG GT and Acura once did (and is aiming to do again) with the NSX. Just what form it would take remains a big unknown, but de Nysschen indicated that the brand would need to be built up further before the sports car would be launched, lest it emerge too detached from Cadillac's image. The last time Cadillac delved into that territory was with the Corvette-based XLR, of which it sold only 15,000 or so examples – far below initial targets. The 911 rival isn't the only performance model de Nysschen has in mind, however. He plans to further expand the V series into a more substantial sub-brand to include a crossover to take on the likes of the Porsche Cayenne Turbo, BMW X5 M and all those many AMG-tuned Mercedes utilities. The idea of an entry-level model to slot in below the ATS was mooted as well. A range of diesel engines are slated to help Cadillac break into overseas markets in similar fashion to how Maserati has expanded its market reach with oil-burning versions of the Ghibli and Quattroporte. And we wouldn't be surprised to see Cadillac get in on a new flagship SUV being launched by Opel in Europe, either.

Junkyard Gem: 1979 Cadillac Eldorado Biarritz

The Cadillac Eldorado lost a foot of wheelbase and 1,200 pounds when GM's luxury front-drive platform got downsized for 1979, which turned out to be prescient timing considering the massive spike in oil prices in the wake of the 1979 Iranian Revolution. The General kept the pricey Biarritz option package from the previous generation, adding a stainless-steel roof in the process. Here's one of those cars, found in a chilly Denver boneyard last month. The stainless-steel roof panel, inspired by the one used on the 1957 Eldorado Brougham, identifies a 1979-1985 Eldorado as a genuine Biarritz. This generation of Eldorado Biarritz achieved its greatest renown as the car bomb that detonates when pink-suited Ace Rothstein (Robert De Niro) cranks the starter in the 1995 film Casino. Naturally, a 24 Hours of Lemons team obtained one of these cars and raced it while the pit crew wore pastel suits and sipped from Tangiers Casino highball glasses. The MSRP on the base '79 Eldorado was $14,240 and the Biarritz package with leather seats tacked on an additional $2,600. That's $64,495 in 2021 dollars, at a time when plenty of car loans had interest rates approaching 20%. The '79 Seville's base price was higher ($15,646), despite being based on the lowly Chevy Nova, but that difference was erased by the cost of the Biarritz package. The Fleetwood limos were the only pricier Cadillacs that year. Yes, you had to be a true high-roller to purchase a '79 Biarritz. Of course, a new Mercedes-Benz 450SLC cost a terrifying $32,858 (about $125,850 today) that year, but the $13,067 Lincoln Mark V (the price went up substantially if you got one of the editions designed by Bill Blass, Givenchy, or Emilio Pucci) was close competition for the Biarritz. The 1979 Eldorado had something the Lincoln didn't, however: electronic fuel injection. Yes, a 350-cubic-inch (5.7-liter) Oldsmobile V8 engine with a pretty-modern-for-1979 throttle-body fuel-injection system sent 170 horses to the front wheels via GM's impressive Unitized Power Package longitudinal-engine front-wheel-drive system. Look at all those futuristic devices in that faux-wood dash! That stereo cassette deck added $225 ($860 today) to the price. Cruise control cost $137, the rear defogger added $101, and… well, you get the idea. This Cad is a bit tattered and has some rust spots here and there, but wouldn't have been an overwhelmingly difficult restoration.

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.