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Mark Reuss: GM can't afford product 'misses,' has 'thought about' CT6 V-Series

Mark Reuss is a busy man. He oversees General Motors' global product portfolio, an all-encompassing task for a company that sold more than 9.9 million cars and trucks last year. When GM launches a well-received product, like the road-going rocket ship that is the Chevrolet Corvette Z06 – he gets credit. When the company stumbles with the slow-selling Chevy Malibu or grapples with fallout from the decade-old Saturn Ion and its flawed ignition switch, he gets blamed. GM owners, the press and sometimes the federal government, demand answers. Bob Lutz famously held the job before Reuss. So did Mary Barra, who's now GM's chief executive. There's a New GM, but the lineage is connected to a long history. When he's not thinking product, Reuss, an executive vice president, also runs the purchasing and supply chain for the company, which is still one of the largest industrial empires in the world. We caught up with Reuss on the floor of the New York Auto Show, where GM had just rolled out two crucial new products: the 2016 Cadillac CT6 and the 2016 Chevrolet Malibu. Speaking with a small group of reporters, Reuss delved into a variety of subjects, including the new Malibu, Cadillac's future (he thinks the ATS-V is going to "flame the M3 and M4"), and other topics. On fixing the Malibu: "We can't miss. We can't have those kinds of misses [like the previous generation] on our cars and crossovers and trucks. We can't do that. If we do that, we give a reason for someone to go buy something else. It's that simple. "On a car like the Malibu we have a chance to really fix all of that, which we have, and then lead. Then you've got a real opportunity there. So that's what we've really been focused on here – to fix those things." He later added: "We need that car here to transform Chevrolet desperately because it's the heart of the market. And when you think of Chevrolet, people will come back and think about what we did with the [new] Malibu and the Cruze... It's hugely important to us." On Cadillac: "If we go out and try and out-German the Germans, it's probably not going to work. We've got an opportunity here generationally where there's a lot of people younger than me that have parents that drove BMWs and Mercedes, and I think there's an opportunity there for those people to drive something different than what their parents did, and I think that's always been an opportunity in the auto industry if you look at the history of it.

J.D. Power customer survey of dealers counts Cadillac, Buick as big winners

Cadillac and Buick have taken the trophies in J.D. Power's latest Customer Service Index Study examining satisfaction with dealer service. Surveying more than 90,000 owners and lessees of 2009-2013 model-year cars, the study found that those with pre-paid maintenance packages were ten percent more likely to buy their next car from the same brand.
Dealer satisfaction scores have improved overall, Cadillac nabbed the luxury segment ahead of Audi and Lexus, taking the crown that Lexus held last year. Buick keeps the mass-market dealer satisfaction win in the family, finishing ahead of Volkswagen and last year's winner GMC. The study also found that service department use of tablets increased customer satisfaction, as did "best practices" like "providing helpful advice." Who knew?
You can find details on those and more findings in the press release below.

2022 Cadillac Lyriq launch is running ahead of schedule

General Motors says all of the components and technologies in the Cadillac Lyriq electric crossover have passed the 80% validation benchmark. As a new video shows, getting to this point has included plenty of real-world driving on gravel, ice, and snow at the Southern Hemisphere Proving Grounds in Wanaka, New Zealand, as well as hours of jostling on suspension rigs and aero work in the lab. A voiceover in the video has a GM worker saying the Lyriq has "a lot of potential as far as setting a new benchmark for ride and handling in the segment, the brand's ride and handling mission statement said to be called "Isolated Precision." Having proved the substance of the foundation, engineers can spend the next six months or so fine tuning the vehicle's touchpoints. Lyriq customers will get the final say on all of this early next year, around eight months earlier than planned. In August 2020 when Cadillac officially revealed the Lyriq, the automaker said it wouldn't hit the market until late 2022. According to General Motors, the compressed development schedule is thanks to the "modular and highly flexible qualities of the Ultium system, along with engineering advances in battery technology, use of virtual development tools and lessons learned during the Hummer EV development process." The model that comes first is the Lyriq Debut Edition, its single motor on the rear axle providing 340 horsepower and 325 pound-feet of torque. Juice comes from a 100-kWh Ultium battery pack that GM believes will be good for 300 miles of range on a charge. Home charging with the standard 11.5-kW charger restores needs a full overnight session to refill from empty, the optional 19.2-kW onboard charger takes about six hours, restoring roughly 52 miles or range per hour. Plugged into a DC fast charger, at the max 190 kW the Lyriq gains about 76 miles of range in 10 minutes. Production starts in Q1 next year at GM's Spring Hill, Tennessee facility that will built the other five Cadillac electric vehicles planned by 2025, and their batteries. Next summer Cadillac will reopen the Lyriq reservation system for series production models, among those being the dual-motor, all-wheel-drive performance trims. Related video: