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Cadillac's XT6 is not, for better or worse, a mini Escalade

In its latest attempt at reinvention, Cadillac has created a trio of admirable sedans — the ATS, CTS, and CT6 — cars that challenge or beat the competition on their own terms, and do so with audacious exterior styling rendered in a distinctly American idiom. But American customers have been ditching cars in favor of high-riding crossovers, and what Cadillac has not had up until recently is a suite of appropriately (or bizarrely) sized crossovers to offer potential consumers, something competitors have been deploying for years or even decades. And so the new, full-size(ish) three-row Cadillac XT6, unveiled officially last week at an event in Detroit, is intended to help address the premier domestic automotive luxury brand's current product shortcomings. "I guess we had so many priorities and had to decide what's the most important thing," says Andrew Smith, Cadillac's executive director of design. "We decided to approach this one from an interior perspective, to do things like provide ease of use for owners, upgrade the infotainment, and allow time for ourselves to learn lessons from the launch of XT4." The XT6 doesn't exactly break any new ground within the segment, but that's not necessarily a criticism. Though huge from a sales perspective, the two-box crossover category is not the industry's leader in beauty or innovation. Still, Caddy's most recent previous crossover, the size-Small XT4, managed to create handsome proportions and a premium appearance at first glance. The XT6 doesn't feel quite so ambitious or coherent, with a front end that is at once sneering and soft, a lengthy flank that feints at muscularity without delivering, and a rather abrupt tailgate that blends the rectilinear and the anodyne. Maybe consumers won't notice? "Our biggest challenge was giving the vehicle a character that works on this scale and platform," says Smith. "We want to make sure all of our cars feel different. We didn't want it to be a mini Escalade. No one wants a mini anything. But we wanted to give it Escalade presence, but in scale. So it's this combination of nice, and aggressive. I'm convinced we will sell more than we think we'll sell." Maybe he's right, and we definitely don't see this vehicle cannibalizing sales of the Escalade. People who want a bold Cadillac can still get that one, and will have a brand new option later this year, we expect, when a new Escalade is released.

Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."

Cadillac CT5 spied with quad exhaust, could signal a hotter version is coming

The 2020 Cadillac CT5 just broke cover at the NY Auto Show this year, but one of our spy shooters caught one decked out in camouflage looking a bit different than the versions we've already seen. Instead of the dual exhaust on both the turbocharged four-cylinder and twin-turbo V6, this one has a quad exhaust outlet. We'll note that the placement of the quad outlets is one and the same with the two larger outlets on the CT5 already revealed. Also, the rest of the car looks relatively ho-hum. It has the wheels from the CT5 Sport trim, and the front end appears to most closely represent the Luxury trim. Some of the coverings appear to be opened up on that front end, possibly in an attempt to increase airflow. The most obvious change of them all is the quad exhaust, though, which brings us back to a conversation we had with a Cadillac representative at the car's initial media launch. As we were standing around gawking at the new CT5 in Sport trim, a brand representative told us all the "Sport" models (four-cylinders and V6s) would be getting quad exhaust, while the "Luxury" trims would get dual exhaust. We pointed at the CT5 Sport right in front of us and noted that it just had a dual exhaust setup. This ended up causing more confusion, as the Cadillac representative was adamant that they had seen the CT5 Sport with quad exhaust. When all was said and done, there wasn't exactly a clear explanation given for what was up with this mysterious CT5 model with quad exhaust, so we left it at that. We can guess, though. Perhaps the Cadillac rep had seen a Sport model with quad exhaust, but it was a future "V-Sport" variant we weren't allowed to know of yet. Cadillac hasn't revealed its future plans for the CT5 fully, but it did hint that at least one performance variant would be on the way. This camo'd up car here does not look anything like a full-on V model, but it could be the beginnings of a slightly more powerful version of the sport sedan. The 3.0-liter twin-turbo V6 makes 335 horsepower and 400 pound-feet of torque. Of course, there's always room for more power in this class, and a V-Sport model would slot in nicely to the new sedan's range. Keep in mind this all remains speculative in nature. However, our curious conversation with Cadillac combined with these spy shots signal that something could be afoot.