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Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

MIT puts V2V technology on its 2015 Top Ten list

Of all the technologies swimming around the automotive world, it is vehicle-to-vehicle communication that the Massachusetts Institute of Technology has fished out as one of its Ten Breakthrough Technologies of 2015. It joined emerging tech like brain organoids, supercharged photosynthesis, and Project Loon on the list, and got the nod over autonomous driving because, as the MIT Technology Review wrote, V2V communication "is likely to have a far bigger and more immediate effect on road safety." How so? Because actual cars transmitting data like their location, speed, steering angle, and state of braking to one another at least ten times per second provides a greater degree of awareness than sensor readings and algorithms. The US Department of Transportation and the National Highway Traffic Safety Administration have been working for years on standards and a regulatory schedule for introducing V2V to the marketplace, and Cadillac plans to incorporate V2V into at least one of its vehicles by 2017. Since we've begun the year with a number of stories of cars being hacked into, that got us wondering about the security of V2V communications. In a recent piece by our own Pete Bigelow on what motorists should know about getting their cars hacked into, he wrote that although cyber break-ins are extremely difficult, expensive, and time-consuming to do remotely, V2V is "one more conceivable avenue a hacker could use to impact multiple cars at a given time." So we spoke to Wilmington, Massachusetts-based Security Innovation about it. The automotive consultancy company has been working with the DOT since 2003 on V2V technology and the issues around it - namely security and privacy - and its chief scientist, William Whyte, is the technical editor of the Institute of Electrical and Electronics Engineers (IEEE) 1609.2 standard outlining its security protocols. Those protocols are expected to be finalized by the DOT toward the end of this year and then come into effect in 2016, and the company's Aerolink product is the security solution Cadillac will use. Whyte said, "If you hack into a car, V2V is the hardest place to start," and Pete Samson, the general manager of Security Innovation's automotive team, said "There are ten or 12 alternate attack surfaces" around the car that would make much easier targets.

Hotter Cadillac CT5-V prototype spotted with a manual transmission

Fans of the old Cadillac CTS-V (and high-performance sedans in general) may have something to be excited about. A series of interior photos leaked Tuesday reveal that prototypes of the forthcoming higher-output variant of the CT5-V Sedan have been equipped with a manual gearbox. Exclusive: Photos show the wilder Cadillac CT5-V will have a manual transmissionhttps://t.co/Ta8hZ804eg — The Drive (@thedrive) March 10, 2020 Photos obtained by our friends at The Drive show a partially camouflaged CT5-V prototype with a full interior and what appears to be a manual gear selector. While the shifter and its boot are partially obscured by a plastic covering, it's obvious that the knob is not the same one paired with Cadillac's automatic gearboxes, such as the one featured in our expertly augmented photo above.  This is not the first time the potential for a stick-shift option in the new, higher-end "V" cars has been floated. Rumors suggesting that the as-yet-unnamed higher-output CT4-V and CT5-V models might be so-equipped (at least optionally) circulated late in 2019. This, in addition to significantly higher power outputs and revised suspensions will set them apart dramatically from the base CT4-V and CT5-V, which are intended to compete with the likes of the Audi "S" line of vehicles.  CT4-V spied View 40 Photos GM has been quite cagey when it comes to details about these new models. We know they'll follow in the footsteps of previous-generation "V" cars, which were aimed squarely at Europe's powerhouse sport sedans. The hotter CT5 variant is expected to employ the automaker's 6.2-liter supercharged V8, which made 640 horsepower in the now-dead CTS-V.  We reached out to Cadillac for comment and were told by a spokesperson, "The ultra-performance variants of our Cadillac CT5-V and CT4-Vs are still under development.  We will have more details to share in the next few weeks and the CT5-V and CT4-V ultra-performance versions will debut later this year. Until then, I can only confirm that these cars will build on V-SeriesÂ’ respected legacy." Hopefully, GM won't make us wait too much longer for official details of these new high-performance models, including what we should expect in terms of powertrain availability and launch timing. Stay tuned. Related Video: