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Cadillac explains origins of Lyriq EV name

We feel for Cadillac, a brand we're inclined to dub the Alex Rodriguez of the automotive world — so much obvious talent, its gifts warped by repeated questionable moves and an inability to conclusively close the deal on The Big Stage. And as with Rodriguez, the expectations are so high at the same time the disappointment is so entrenched that Cadillac gets no benefits of any doubts, the commentariat ruthless with criticism for anything less than an out-of-the-park home run. This latest news, like the Newton-meter torque-based naming scheme initiated earlier this year, likely won't help. GM Authority asked Cadillac about the origin of the Lyriq name for the coming battery-electric crossover. Global head of brand strategy Phil Dauchy explained three threads that went into the new moniker. In no particular order, one thread is that "Cadillac," according to Dauchy, gets more mentions in song lyrics than any other brand, including non-automotive brands. The Music Lyrics Database, while not exhaustive, supports the case: Cadillac has 31 pages of lyric mentions among bands from Rancid to Weird Al Yankovic, beating every other brand we could think of. So ... lyrics into Lyriq. The second thread is rolled up with Cadillac's move to proper names instead of alphanumerics for the sedan and crossover lines, all of those names to end in "iq," as well as the push into electric vehicles. Dauchy told GMA the nomenclature overhaul and the two-letter suffix "[signal] that Cadillac is bringing a different type of vehicle to market, one that works in concert with man, nature, and machine." He's bullish on swaying the public with the product, adding, "When you see [the Cadillac Celestiq], its size, presence and scale all connote the emotion associated with the name." The final thread that went into the Lyriq name the alliteration of brand and model names. As GMA phrased it, perhaps unsettlingly, "With Cadillac and the model name both ending in an 'ick' sound, these names roll off the tongue quite well." This brings up a question raised in a number of comments about the Lyriq, which asks whether the last syllable is pronounced "ick" or "eek." Until now, I've pronounced the coming crossover with an "eek" at the end. "Lyr-eek" strikes me as more luxurious, and "Celest-eek" sounds better to me than "Celest-ick," that latter model being the flagship EV that follows the Lyriq. Of course, it also makes me wonder if I've been pronouncing "Cadillac" correctly.

GM recalls Cadillac ATS and Chevy Impala for separate issues

The National Highway Traffic Safety Administration added two recalls from General Motors in the government organization's daily update of safety campaigns. Both were for failing to meet Federal Motor Vehicle Safety Standards but for completely separate reasons. The larger recall covers 58,698 units of the 2013-2015 Cadillac ATS, but it doesn't really carry huge safety concerns. In vehicles produced between April 25, 2012, and February 9, 2015, the controls for the tilt and slide of the moonroof are not recessed enough, as required by federal law. According to NHTSA, it's possible that someone could inadvertently activate the auto-close for the roof panel, which the agency claims increases "the risk of personal injury." Dealers will install a new trim plate that will add the necessary clearance. The other campaign covers 1,177 examples of the 2014 Chevrolet Impala from between November 15, 2012, and May 27, 2014. However, this is actually a repeat of a previous recall on the Chevy and the Cadillac XTS from 2014. The affected Impalas here "were remedied incorrectly" under the earlier campaign, according to NHTSA. On these sedans, it's possible the electronic parking brake might not fully disengage and still remain in some contact with the rotor, which is in violation of federal rules. The fault can cause excessive heat from the brakes that could potentially lead to a fire, according to NHTSA. To fix the problem, dealers will reprogram the electronic parking brake control module. Show full PR text RECALL Subject : Inadvertent Press of Roof Panel Switch/FMVSS 118 Report Receipt Date: FEB 24, 2015 NHTSA Campaign Number: 15V106000 Component(s): VISIBILITY Potential Number of Units Affected: 58,698 All Products Associated with this Recall Vehicle Make Model Model Year(s) CADILLAC ATS 2013-2015 Details Manufacturer: General Motors LLC SUMMARY: General Motors LLC (GM) is recalling certain model year 2013-2015 Cadillac ATS vehicles manufactured April 25, 2012, to February 9, 2015. In the affected vehicles, the power-operated roof panels auto-close when the non-recessed "Slide" or "Tilt" switches are pressed. As such, these vehicles fail to comply with the requirements of the Federal Motor Vehicle Safety Standards (FMVSS) No.

Three automotive tech trends to watch in 2018 and beyond

Every year, technology plays a bigger and bigger role in the auto industry. To put things in perspective, 10 years ago iPod integration and Bluetooth were cutting-edge in-car innovations, and smartphones and apps weren't yet a thing since the first iPhone was only about six months old. And I can't recall anyone talking about autonomous cars. Compare that to today, with mainstream coverage of the auto industry dominated by autonomous technology, along with electrification and almost every move made by Tesla. These three topics were the most significant trends of car tech in 2017 and I believe they will continue to shape the auto industry in 2018 and beyond. Let's examine them. Full Autonomy Gets Closer to Reality While there were many developments this year that indicate we're inching closer to fully autonomous vehicles, I was behind the wheel for hours to witness one of them. In October I had the chance to test Cadillac Super Cruise on a 700-mile, 11-hour drive from Dallas to Santa Fe – and had my hands on the wheel for maybe 45 minutes max throughout the entire trip. Super Cruise is far from making the Cadillac CT6 or any GM vehicle fully autonomous, and has limitations such as functioning only on pre-mapped main highways. While it simply adds a layer of lane centering to adaptive cruise control, the technology will go a long way in making mainstream drivers more comfortable with letting machines take over. On a separate front, GM is pushing ahead with fully autonomous vehicles and announced last month that it plans to launch of fleets of self-driving robo-taxis in several urban areas in 2019. While most automakers are also in the race to make autonomous cars a reality, GM's turbocharging of its efforts appeared to be in response to Waymo, which announced just weeks earlier that its Early Rider Program in the Phoenix area would go completely driverless. The Early Rider Program launched last April, offering the public a chance to ride in Waymo's autonomous Chrysler Pacifica minivans. In this new phase of testing, Waymo is using its own employees as guinea pigs instead of the public while the vehicles operate without a human behind the wheel, and takes another giant step forward for fully autonomous driving.