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Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."

Hottest Cadillac CT4-V and CT5-V rumored to offer manual transmissions

We recently received one large detail to fill in the picture of the hottest versions of the Cadillac CT4-V and CT5-V, the sedans maybe or maybe not called Blackwing. As you know, due to a platform switch caused by cost cutting at parent GM, the 4.2-liter twin-turbo Blackwing V8 won't figure in the equation because it won't fit in the engine bay of either sedan. The new, gone-too-soon engine is too wide and too tall. The hottest V models will turn to stalwarts in the range, the CT4-V appearing to get the 3.6-liter twin-turbo V6 used in the departed ATS-V, the CT5-V working with the 6.2-liter supercharged V8 also put to use in the Chevrolet Camaro ZL1 and C7 Corvette Z06. But all of this could mean good news for three-pedal enthusiasts; both engines have been paired with manual transmissions previously, and Muscle Cars & Trucks says both of the coming flagship V models will get manual transmissions. We've expected a manual in the CT4-V. Not only did GM President Mark Reuss say, "Cadillac will make manuals in V-Series" during the launch of the milder V variants, but spy video of the CT4-V from last summer captured a camouflaged CT4-V looking and acting like a car with a manual gearbox. However, no one surmised that the CT5-V would get a manual, too. None of the bigger sedan's competition is sold with a stick shift, and the retired CTS-V with the same 6.2-liter supercharged V8 was only sold with an eight-speed automatic, while just one aisle over the Camaro ZL1 offered a six-speed manual and the Corvette Z06 a seven-speed manual. The last time Cadillac put a row-your-own in the midsize luxury scorcher was the second-gen CTS-V — the one that came in a wagon bodystyle, too — which paired a supercharged LS9 V8 derived from the C6 Corvette ZR1 and a six-speed Tremec manual. MCT doesn't cite any sources, so take this as rumor for now. It's possible to read Reuss' statement in line with this rumor, though. The assumption has been that the plural "manuals" referred to multiple stick shifts going into multiple CT4-V sedans, whereas he could have meant there will be two manual-equipped sedans in the V-Series range. We'll hope for the best and see what pops out of the transmission tunnels on both sedans when they debut later this year. Related Video:

2020 Cadillac XT4 Review and Buying Guide | Competence and curb appeal

The 2020 Cadillac XT4 is a handsome little crossover distinctively sized between two segments. This allows it to boast backseat space on par with larger SUVs like the Audi Q5, while being a bit more park-able and fuel efficient like the BMW X1. There should definitely be a Goldilocks "just right" thing going on for many shoppers. Cadillac's baby SUV also impresses on the technology front, boasting loads of standard, advanced features along with a user-friendly touchscreen interface that shouldn't be too hard to figure out. There are dynamic missteps, though. The steering, throttle and brake pedals lack the driver-oriented response and feedback we've come to expect from Cadillac's sharply tuned sport sedans, while also not exactly possessing the nice-and-easy isolation of Caddy's past. In either scenario, we're not sure it "drives like a Cadillac" despite some otherwise impressive engineering going on underneath that handsome skin. The XT4 is also pretty expensive given its features, size and interior quality. Competitors both larger (Acura RDX) and smaller (Volvo XC40) provide better value. Still, as we noted in our XT4 first drive, there's enough novel tech to provide bragging rights, it's obviously a Cadillac in design (and definitely not just a rebadged Chevrolet in execution), and it's a pleasing enough place to sit while scooting around in traffic. It has competence and curb appeal, which count for a lot. What's new for 2020? After being an all-new model last year, the XT4 heads into 2020 with some noteworthy features updates: Forward collision warning and automatic emergency braking are now standard, while the Premium Luxury trim level gets the hands-free power liftgate as standard equipment.   What's the XT4's interior and in-car technology like? The XT4's interior design isn't as memorable as that of its exterior, nor its stylish Volvo XC40 and Lincoln Corsair competitors. It's a bit generic, which just doesn't seem right for a Cadillac. Materials quality is acceptable when closer to its base price, but begins feeling less so as options are added and the price tag rises. We've also driven multiple XT4's with an annoying rattle in the B pillar. Standard infotainment technology is abundant. Apple CarPlay and Android Auto are included with the standard 8-inch touchscreen and benefit from a pair of USB ports: one standard USB-A and the other a newer USB-C.