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Cadillac Live virtual showroom is open for business in the U.S.

Cadillac launched the streaming showroom known as Cadillac Live in Canada earlier this year. The program places a Cadillac product specialist in an open studio laid out similar to a dealership. Equipped with an iPhone X on an Osmo Mobile gimbal and a Bluetooth headset, the specialist conducts one-way video chats with car buyers shopping for Cadillacs and owners who have questions about their cars. Now Cadillac Live has arrived in the United States. Described as "part personal shopper and part interactive digital showroom," it's aimed at converting luxury shoppers into Wreath and Crest buyers by making the research experience simpler. The automaker says it has data showing that "71% of customers report switching to a competitor’s product after finding their selection process easier." As well as being able to show and demonstrate 10 physical vehicles and their features, product specialists will be able to use a tablet app interface to run through color and accessory options. Shoppers and buyers with questions can reach a Cadillac Live agent from 9 a.m. to 1 a.m. ET Monday to Thursday, 9 a.m.-9 p.m. ET on Friday, and 11 a.m.-7 p.m. ET Saturday and Sunday. Calls can be taken on demand or scheduled at the Cadillac Live site, call appointments can be made for times outside of the traditional opening hours, and multiple callers can participate. U.S. customers in California, Illinois, New Jersey, and New York who like what they discover can automatically be connected to a local dealer to move on to the next phase. And video calls are one-way, so work-from-home types need not worry about broadcasting their coffee-stained "Beast Mode" workwear. 

Cadillac says it made CUE infotainment a lot better

We've never been huge fans of CUE, the Cadillac User Experience infotainment interface. It's been around a few years now, and the best thing we can say for it is that it now supports Android Auto and Apple CarPlay, making it easy enough to replace most of the interface with a familiar smartphone-based system. Now Cadillac has made some big upgrades to the system that should address at least some of our concerns. First and foremost, the system is claimed to be more intuitive, with a more logical interface design. Cadillac has added a Summary View that gives an overview of the climate, media, navigation, and phone all at the same time. The system will also be able to receive over-the-air updates, allowing Cadillac to make improvements more often and push them out to owners' cars, mush like Tesla and other automakers already do. The 4G LTE connection will also be used to connect the car with the cloud, where drivers can store and modify their own personalized set of settings. This My Driver Preferences profile will include things like contacts, navigation preferences, and recent destinations, and will also follow them from one car equipped with the system to another. That should come in handy for anyone subscribing to the $1,500-a-month Book by Cadillac vehicle subscription service, which allows participants to swap between cars when they choose. The cloud connection will also carry over to a new available navigation function, which Cadillac claims has a more intuitive, smartphone-like interface. It uses its data connection to provide current destination info and is supposed to learn a driver's habits, such as their preferred routes and frequent destinations, which the system will then attempt to offer up predictively – so the car should be able to know that you're heading home at 5:00. Additional apps for the system will be available through Cadillac's new Collection app store. And it's still compatible with Android Auto and Apple CarPlay. One sore spot that appears to have been improved is the digital gauge package, although Cadillac hasn't offered details on that extension of the system. The current iteration's ability to over-customize the interface (our personal favorite is the option to display a total of four speedometers between the head-up display and the gauge screen; see video below) and unintuitive controls make it difficult to use and learn, while the simulated gauges don't look particularly realistic.

GM to announce second U.S. battery plant, in Tennessee, with LG Chem, sources say

General Motors and South Korean joint-venture partner LG Chem will announce a second U.S. battery cell manufacturing plant on Friday, revealing plans for a $2.3 billion factory in Spring Hill, Tennessee, three people familiar with the matter said. The plant will use a different, more cost-effective battery chemistry than the one the companies will offer from the joint-venture plant they are building in Lordstown, Ohio, the sources said on Wednesday. The battery will be for the Cadillac Lyriq electric crossover vehicle that GM will begin building at its nearby Spring Hill assembly plant next year, the sources said. The timing of the Tennessee battery plant's opening is unclear, but there will be a period when the battery is supplied for the Lyriq by another LG facility until the Tennessee plant opens and it will not come from Lordstown, one of the sources said. GM would not confirm the details and declined further comment, and a spokesman for LG did not have an immediate comment. A Tennessee economic development spokeswoman also declined to comment. The No. 1 U.S. automaker previously said it was exploring the feasibility of another U.S. battery cell plant with LG's battery unit, LG Energy Solution, via its Ultium Cells LLC joint venture. Sources previously told Reuters that GM and LG Chem were in advanced talks with Tennessee officials, and that the plant there would be similar in scope to the $2.3 billion Lordstown plant. GM said in October it would invest $2 billion in Spring Hill to build EVs. The Detroit automaker said last year it was investing $27 billion in electric and autonomous vehicles over the next five years. Sources previously said GM would need more battery plants beyond the Tennessee one to meet aggressive EV targets. GM has set a target in January of halting sales of light-duty gasoline and diesel-powered vehicles by 2035. LG Energy said last month it planned to invest more than $4.5 billion in U.S. battery production over the next four years, including plans to build at least two new plants. LG had been embroiled in a high-profile dispute with rival South Korean firm SK Innovation in the United States after LG alleged SK stole trade secrets, but the companies settled that and other disputes with SK agreeing to pay $1.8 billion to LG. (Reporting by David Shepardson in Washington and Ben Klayman in Detroit; Editing by Matthew Lewis) Related Video: