2006 Cadillac Srx Northstar V8 Vvt, Third Row Seat, Panorama Moonroof on 2040-cars

Auto blog

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

Cadillac abandons plans for six-digit flagship sedan

So much for that party. Cadillac has announced that it is walking away from plans to build a high-dollar, rear-wheel-drive ultraluxury sedan. The low-volume model would have been based on the lusty Ciel Concept, and the production iteration would have carried a price tag well over $100,000. Executives with the automaker reportedly claim the model wouldn't have bolstered the brand enough to be worth the investment.
Even so, Automotive News reports Cadillac is still on track to build a range-topping four-door to go head-to-head with the BMW 7 Series and Mercedes-Benz S-Class. That model will likely be constructed on the company's upcoming Omega rear-wheel-drive platform, but we won't see it bow until at least 2016. Right now, the front-wheel-drive XTS sits at the top of the Cadillac lineup, and while that machine and it's twin-turbocharged V6 variant makes a compelling argument against certain luxury entries, it falls short serving as a legitimate competitor for the likes of the 7 Series and S-Class for enthusiast drivers.

Ecto-1 is the barn find of a lifetime in 'Ghostbusters: Afterlife'

Following the women-led "Ghostbusters" reboot in 2016, a completely new chapter in the franchise will be born in 2020. "Ghostbusters: Afterlife" will feature a fresh cast, a modern story and cutting-edge cinematics. Yet, one thing will remain the same: the famous Ecto-1. The first trailer for the upcoming film shows the classic movie car — a highly modified 1959 Cadillac Miller-Meteor Futura Duplex — still has a little gas in the tank, even after sitting in a barn for more than 30 years. "Afterlife" follows a character played by Finn Wolfhard (Mike from "Stranger Things") as he, his sister and his mom are evicted and move to an inherited farmhouse in Summerville, Oklahoma. The property, previously owned by the kids' grandfather, turns out to be a secret storage facility for all of the old Ghostbusters gear. Grandpa was Dr. Egon Spengler. The research, the uniforms, the ghost traps and the Ecto-1 are all tucked away and out of sight. Trevor, Wolfhard's character, finds the automotive relic and is able to start the old box of bolts. He and his sister Phoebe are then seen careening the Ecto-1 through a field and testing out the car's gunner seat in town.  Paul Rudd enters the picture as Mr. Grooberson, a teacher at the kids' school who shows an interest in Phoebe's ghost trap. As somebody who remembers the Manhattan Crossrip well, Grooberson schools the kids on the past and, with them, explores their connection to it all.  The trailer closes with a Bill Murray quote from the original film: "Call it fate, call it luck, call it karma ... I believe that everything happens for a reason." He, along with Dan Aykroyd and Sigourney Weaver, are expected to have some sort of involvement in the new movie, though it's unclear what that will be. We'll find out more next year when "Ghostbusters: Afterlife" opens summer 2020. P.S. How about that Ford Ranchero GT?