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Cadillac Lyriq shown in pre-production form for the first time

A single photo of the upcoming Cadillac Lyriq testing in camouflage was posted on LinkedIn by Mahmoud Samara, Cadillac’s vice president of sales, service and marketing. ItÂ’s significant, because we havenÂ’t seen a single photo of the actual pre-production Lyriq yet. All Cadillac has shown us so far is a concept-like version of the crossover that is destined for production. This photo of the crossover done up in camouflage gives us the first impression of how Cadillac is transforming the Lyriq from concept car to production car. ItÂ’s moving at speed with some motion blur in the image, but we've lined both it and the original production-intent prototype up atop each other below for you to compare. In a way, this photo is a lesson in how deceiving camouflage on a car can be. The undisguised Lyriq has exponentially more presence and pizzazz than the one in black and white speckled wrappings. Given just the camo car, weÂ’d be able to discern that Cadillac is working on a large, coupe-like electric crossover, but the details would remain a mystery. The dramatic window line is totally obscured by the camo car, and so is its wild rear taillight that wraps up into the giant rear pillar. That huge rear blade/pillar is one area that could see change from the Lyriq photos weÂ’ve seen so far, too, as it looks like a massive blind spot for the driver. Other notable differences include regular-sized wheels and tires, a potentially higher roofline (for more practical headroom and cargo space) and actual side mirrors instead of the camera mirrors. Does it all look slightly less futuristic? Sure, but remember that the camouflage is there to disguise and trick the eye. One element that does look completely carried over is the massive screen inside. You can see the monolith stretching across the dash from far away. ItÂ’s likely that we get a full array of spy shots from one of our usual sources soon with far more angles to look at. SamaraÂ’s announcement in his post made it clear that pre-production testing is underway at GMÂ’s testing facilities. Cadillac has previously said that the Lyriq would officially go on sale in late 2022, so expect more disguised prototypes until then. Cadillac Lyriq View 8 Photos Related video: The Lyriq is CadillacÂ’s new all-electric crossover

Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.

Hertz and GM team up to put 175,000 rental EVs on the road

Hertz and General Motors have announced a significant partnership that will send up to 175,000 electric vehicles into rental fleets across the country. The deal will unfold over the next five years and include vehicles from all GM brands.   The partnership will run through 2027. Hertz estimates that the electric fleet can save as many as 8 billion gasoline-powered miles, removing 1.8 million metric tons of carbon dioxide-equivalent emissions from the air. Hertz says it will invest in becoming the largest renter of EVs in North America and notes that it already has tens of thousands available at 500 locations in 38 states. By the end of 2024, it plans to electrify a quarter of its fleet. Electric rental cars are a great way for travelers wanting to avoid gas, and they make excellent urban commuter cars. Hertz will also likely save a few dollars by avoiding oil changes and other routine maintenance that gas engines need. However, a hidden societal benefit of this deal may come when Hertz’s EV rental customers begin shopping for new cars. Many people are skeptical of EVs for various reasons, including range, charging, ease of operation, and cost. Giving people a low-risk introduction to EVs and the ability to test-drive one without a pressuring salesperson could drive more people to electrics. At the same time, there's also the risk that renters wanting to take their Hertz-GM EV on a road trip into sparsely populated areas may return with charging and range-related horror stories. Hertz currently doesnÂ’t ask what youÂ’re planning to do with your rental, but it does offer a chat service for questions, and range information is presented clearly on each vehicle. Related video: 2023 Cadillac Lyriq walkaround