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Junkyard Gem: 1983 Cadillac Cimarron

Ah, the Cadillac Cimarron. Conceived during a time when oil prices were zooming upward and smallish luxury imports such as the Datsun 810 and BMW 320i were stealing Detroit's customers, the idea of a fuel-efficient compact Cadillac made sense. Unfortunately for GM, the Cimarron was an image-tarnishing disaster. Here's a fairly well-preserved '83 that I spotted in a Phoenix self-service wrecking yard. In the words of Pulitzer-winning Dan Neil in his 50 Worst Cars of All Time: "Everything that was wrong, venal, lazy and mendacious about GM in the 1980s was crystallized in this flagrant insult to the good name and fine customers of Cadillac." The Cimarron was a Chevrolet Cavalier with a bit of added bling and a fatter price tag. The Chevrolet Nova-based Cadillac Seville had sold pretty well during the late 1970s, so there was precedent for a small, Chevy-based Cadillac. The hood latch mechanism was broken (of course), so I couldn't shoot any photos of this car's 2.0-liter pushrod four-cylinder engine, rated at 86 horsepower. Here's a GM-produced documentary touting the futuristic design of the '83 Cimarron. The Cimarron Dream. Featured Gallery Junked 1983 Cadillac Cimarron View 12 Photos Auto News Cadillac Economy Cars Classics Sedan

Junkyard Gem: 1987 Cadillac Cimarron

The General's Cadillac Division hit its all-time sales record during the 1973 model year, with 304,839 cars sold. Then the OPEC oil embargo in the fall of that year caused oil prices to triple, while simultaneously accelerating several negative trends in the American economy. In the aftermath, sales of imported luxury cars surged, the President resigned, the communists conquered South Vietnam, and Cadillac introduced a compact car based on the proletariat Chevrolet Nova. Sales of those Sevilles — which cost better than triple the price of their Nova siblings — proved strong, and so it seemed to make sense to create a Cadillac-ized version of the Nova's replacement: the front-wheel-drive Chevrolet Cavalier, which debuted for the 1982 model year. Thus was the Cadillac Cimarron born, and that's what we've got for today's Junkyard Gem. The Cimarron stayed in production for the 1982 through 1988 model years, but sales were strongest for the first few years and so the 1982-83 cars make up the bulk of my Cimarron junkyard finds. This very clean '87 in a Denver-area yard is a rare late-production car. Although the Cimarron was by far the swankiest GM J-Body ever made, its Cavalier ancestry was unmistakable. While the Nova-based Seville caused some grumbling over the cheapening of the Cadillac brand, the Cimarron inspired widespread anger and loathing among those who love cars. Even with a leather interior and nice audio system, the Cimarron still caused pain to its owners who saw cheapo Cavaliers (and Pontiac J2000s and Olds Firenzas) looking nearly identical at a glance yet costing far less. In 1987, the list price on a new Cimarron started at $15,032 (about $35,550 in 2021 dollars). The cheapest Cavalier listed at $7,255 that year, though the loaded Cavalier RS sedan with V6 engine started at $9,159. For 1982 through 1986, the base powertrain in the Cimarron consisted of a 1.8-liter or 2.0-liter four-cylinder — yes, the same double-digit-horsepower engines that went into Cavaliers — paired with a four- or five-speed manual transmission. The 2.8-liter V6, rated at 125 horses, was an option in those cars and became standard equipment in the 1987 and 1988 Cimarrons.

Cadillac Offering $100 For Test Drives

The video meant to be presented here is no longer available. Sorry for the inconvenience. Cadillac is hoping to jumpstart sluggish sales with a generous offer to customers to get them into dealerships and perhaps behind the wheel of their very own Caddy. Cadillac is giving a $100 gift card to any insured car owners age 21 or older who drive non-GM vehicles built after 2004, WDIV reported. If you buy a Cadillac, the automaker is offering an additional $1,500 plus other incentives. Such sales promotions have worked well in the past, analysts told The Detroit News. Cadillac had strong sales last year, but sales are down 7.3 percent this quarter compared to the first quarter last year. Cadillac will run the promotion until the end of the month. Related Gallery AOL Autos Test Drive: 2014 Cadillac ELR Cadillac Car Buying Car Dealers