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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

2021 Cadillac Escalade vs. 2020 Lincoln Navigator | How they compare on paper

The 2021 Cadillac Escalade arrived late last night, and we all know what that means: It’s comparison time. Specifically, weÂ’re pitting the new Escalade versus the 2020 Lincoln Navigator. The sales gap between the long-time competitors has grown dangerously close for Cadillac ever since the revolutionary new Navigator came out for the 2018 model year. In 2019, the Navigator was only about 4,000 units down from the Escalade. Cadillac intends to widen that gap back up with a new truck, and now itÂ’s time to see if itÂ’s brought the right goods to the party. With the redesigned model that now features an independent rear suspension, these two are more alike than theyÂ’ve been in a long time. The Escalade was stuck with the less space-efficient solid rear end up until now, as GM hadnÂ’t yet made the switch to IRS that Ford long-ago did. Now that it has, these two are super similar from a dimensions perspective. Cadillac was playing catch-up in this fight, so it knew exactly where it needed to aim to come out victorious in a specs battle such as this one. A quick note on the chart below. Both of these models have a “regular” and “long” version. The EscaladeÂ’s long variant is still named ESV, and the NavigatorÂ’s long version is simply named L. In the dimensions section, we distinguish between the two with a “/” — the “regular” length version is on the left, and the “long” version is on the right side of the slash. The numbers are below: Powertrain The Lincoln Navigator still reigns supreme when it comes to power, as the 3.5-liter twin-turbo V6 is high on both horsepower and torque. GMÂ’s small-block V8 comes close, but ultimately falls short by 30 horsepower and 50 pound-feet of torque to the twin-turbo V6. Cadillac does have an ace up its sleeve, though. It comes in the form of the 3.0-liter turbo-diesel inline-six engine. Lincoln hasnÂ’t dropped the PowerStroke diesel into the Navigator (and we'd be shocked if it does), so Cadillac has a unique offering in this segment now. The diesel will be optional on the Escalade, but it has less horsepower and the same amount of torque as the V8. We expect the big advantage for the diesel will come in fuel economy, an area where the Silverado Duramax diesel currently outpaces the full-size truck competition. Both of these big SUVs come standard with 10-speed automatic transmissions. Intriguingly, itÂ’s the 10-speed automatic that was co-developed between Ford and GM.

Shatner's Rivet motorcycle to enter limited production with CTS-V engine [w/video]

William Shatner has entertained the world for decades, from playing Captain Kirk on Star Trek to covering songs like Rocket Man and Common People. Now in his 80s, Billy Shatz has embarked on one of his weirdest projects yet: helping to design the wild Rivet One trike with motorcycle fabrication company American Wrench. Now, you can order one too with power as crazy as the three-wheeler's design. We last saw the Rivet One's aluminum body with the styling like a menacing, art-deco easy chair a few months ago, but now Shatner has started talking about the trike's powerplant, which is based around the heart of a Cadillac CTS-V. "It's a beast with advanced guts. It's powered by an all-aluminum, computer-controlled, supercharged and intercooled V8 engine – producing over 500 HP," Shatner said to Gizmag. Keep an eye out because Shatner intends to captain the Rivet One from Chicago to Los Angeles later this year. Also, if you want a ride like Captain James T. Kirk, the company is taking requests for the trike, made on a build-to-order basis after completing Shatner's job, according to Gizmag. Prices aren't announced yet but expect the number to be as out of this world as a voyage of the Enterprise. The video below provides a further look at the Rivet One's unconventional design. Superheroes Wanted - A Look At The Machine from Rivet on Vimeo. News Source: Gizmag, Rivet via VimeoImage Credit: Rivet Motors Celebrities Design/Style Cadillac Motorcycle Performance trike William Shatner american wrench