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Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

2022 Chevy Suburban, Tahoe, GMC Yukon, Cadillac Escalade up another $1,600

The 2022 Chevrolet Tahoe and Suburban, the 2022 GMC Yukon and the 2022 Cadillac Escalade have all gone up by $1,600. The GM profit and loss department added $1,500 to the MSRP for each of the full-sized SUVs and $100 to their destination charges, that destination fee now $1,795 for each vehicle. It's not an inconsequential bump; however, considering where the trucks were priced at launch, and everything that's happened since, the latest retail prices don't seem that bad. Take the Suburban — in February 2020, Chevrolet practically carried over pricing for the truck with a revamped interior and independent rear suspension, starting it at $50,295 after destination. After this latest increase, the 2022 Tahoe LS in two-wheel drive costs $55,590, after destination.  The delta between the 2021 Suburban at launch in March 2020 and the current model is a little grander compared to the Tahoe, like the SUV itself. Back then, it started at $52,295, the same price as the outgoing model. After this third price increase in the past year, the 2022 Suburban LS in 2WD starts at $61,290 after destination. GM Authority says the 2023 Tahoe and Suburban are reportedly headed down production lines in the middle of July. The biggest addition to both models will be the availability of Super Cruise, which is already available on the sister SUV, the Cadillac Escalade. The hands-free driving assistance feature can only be optioned on the Premier and High Country trims. It costs $2,500 to put Super Cruise on the Escalade. GM hasn't divulged the feature's price yet for the Chevy twins; that's likely to come when the automaker announces 2023 Tahoe and Suburban MSRPs, so beware of more potential price increases. After that, there's a heavy refresh planned for the 2024 model year, including a new instrument panel design that looks like it replaces the current gauge cluster with a large, freestanding screen.  The Yukon's entry-level price goes up to $57,590 for the SLE trim turning the rear axle.   The Cadillac Escalade's second MSRP bump takes it to $81,235 for the Luxury 600 trim in 2WD, and $84,235 for the extended ESV model in the same trim. The price creep hasn't stopped Escalades from pulling off dealer lots almost as soon as they're delivered, sales for the first quarter of the year totaling 10,505 units, trouncing domestic and foreign competition. Related video:

Remembering Pierre Cardin's automotive legacy

Pierre Cardin has passed away at age 98, and while the designer had a great impact on the world of fashion, he also brought his signature style to the automotive realm, chiefly with the unlikely partner of American Motors. At the dawn of the 1970s, AMC decided to seek out a little glamour for its freshly renewed product lineup by having famous fashion designers work their magic on AMC cars. The first model to get the fashion treatment was the Hornet Sportabout wagon, with a special Gucci edition that became available for 1972. Later that same year, Pierre Cardin's Javelin was introduced. The Cardin Javelin arrived midway through the '72 model year as an interior option package. The designer had submitted as many as 10 proposals to AMC, and the chosen selection was a black interior with a wild multi-hued stripe of silver, white, red and purple that grooved across the seats, touched the door panels and continued onto the headliner. "People should feel like they're sitting in a living room rather than a machine," the designer was quoted in ads introducing his eponymous Javelin. In a press release, AMC said, "Cardin takes an ultra-modern abstract approach to his interior design." The Cardin interior option package was available with specific exterior colors: Snow White, Stardust Silver, Trans Am Red, and Wild Plum. For the '73 model year, Diamond Blue was a new exterior color option. The Pierre Cardin option was only $85 and was offered exclusively on the Javelin SST, although it's reported that the Pierre Cardin option also appeared on a handful of Javelin AMX models. For 1973, you could officially get a Pierre Cardin Javelin AMX. A total of 4,152 were built over the two model years. AMC's next fashion special was the Matador coupe, but the automaker tapped Oleg Cassini for that gig. Pierre Cardin was not finished with the automobile business, though. In 1975, he put his touch on the Sbarro Stash, an obscure supercar based on the SV1, with the result displayed at the Paris auto show. The designer next customized a run of early-'80s Cadillac Eldorados, and this time the treatment extended beyond the interior. A redesigned front end featured hidden headlights behind a full-width horizontal-car grille but unfortunately made the already-considerable front overhang even longer; the rear treatment was similarly modified with the factory vertical taillights replaced with horizontal units.