1985 Cadillac Seville,,white Ext/blue/int on 2040-cars

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Cadillac applies to trademark Symboliq, Optiq and Celestiq names

GM Authority found a General Motors trademark filing with the Swiss Federal Institute of Intellectual Property for the phrase "Cadillac Symboliq" and the name "Symboliq." The documents submitted on July 22 were for the category of "Motorized land vehicles, namely automobiles.” It appears the Swiss action was GM following up on what it had done the day before in the U.S. On July 21, GM filed paperwork with the U.S. Patent and Trademark Office to secure three words and three phrases: Symboliq and Cadillac Symboliq, Optiq and Cadillac Optiq, and Celestiq and Cadillac Celestiq. Every name is listed for application to "Motor land vehicles, namely, automobiles." Cadillac recently explained its switch to model names that end in "iq," pronounced "ick," and the fact that the Celestiq name is among the recent trio leads us to believe the automaker has strong intent to use the other two on future products. We know the Celestiq — a large, hand-built, flagship sedan that will follow the Lyriq to market, predicted to retail for close to $200,000 whenever it goes on sale. We also know Cadillac has three more battery-electric products in the works after the XT5-sized Lyriq and "massive" Celestiq. As laid out in a 2019 GM Sustainability Report pitching 20 new electric vehicles across all brands by 2023, from Cadillac we're anticipating an XT4-sized crossover, an XT6-sized three-row crossover, and an electric take on the Escalade. Two of those three could get the Symboliq and Optiq names. The lineup, and more important, Cadillac's vision, will make more sense on August 6 when we finally get to see the Lyriq concept, with its single pane of 33-inch glass forming the instrument and infotainment display across the dash, tall taillights, and 22-inch wheels.   Related Video:

GM cutting vehicle trim options to save money for electrification

Information continues to filter out about GM's plans based on comments the automaker made during its Capital Markets Day event in February. GM President Mark Reuss said the company's push to save money by rationalizing the number of build combinations will continue in 2020, carrying on the work done in 2019. As GM Authority covers, last year, the carmaker cut 3,500 components across model lines, a 12% drop in the number of parts it needed to stock in its plants. Reuss used the next-generation Chevolet Equinox and GMC Terrain as examples for more cost efficiencies, saying build possibilities — which include international markets and their options — will be cut by more than 50%, and use more shared parts. "We will reduce total trim levels on Equinox and Terrain from eight to six," Reuss said, "reduce engine variants from 11 to 5, reduce build combinations from more than 200 to less than 100 per program, and see significant cost savings of an already paid-for architecture that took the mass out, helping us self-fund electrification programs." GM will plow a large amount of the money it saves into its ambitious EV program. In 2017, the automaker said it intends to have 20 electric vehicles on the market by the end of 2023, some of which could be shared between brands. An automotive analyst at Seeking Alpha and a piece in Automobile attempted to put specifics to what we should expect. As Automobile points out, the first two EVs in the 20-car program are already on sale, being the Ariv Meld and Ariv Merge eBikes available in Belgium and The Netherlands. We've seen the Cruise Origin autonomous rideshare taxi, although we don't know when it will hit the road. The next three, which we should see in the metal shortly, are two Cadillac EVs and the GMC Hummer EV pickup. The Cadillac pair are expected to be sized like the XT4 and XT5, and along with the Hummer, should hit the market starting in late 2021.

Autoblog's ultimate holiday rides

Over the hills and through the woods, it's the time of year when many of us visit family and friends for the holidays. But getting there can be a chore. It's cold and snowy across much of the United States, and even if the climate is favorable, the drive to grandmother's house often is not. Think back to holiday road trips of yore: They probably included crying babies, antsy children, hungover adults and frequent bathrooms stops all around. Now, we're all at different life stages here at Autoblog, and the perfect car for one staffer might be as useful as a team of Budweiser Clydesdales to another. Some of us bounce from family event to family event with children and a labrador in tow, while others prefer a quieter, simpler holiday. But whatever the endeavor, we all need wheels. With that in mind, here is the unofficial Autoblog list of the ultimate cars in which to tackle the holiday season. 2015 Ferrari FF To borrow a chestnut from Top Gear presenter James May, "As you'd expect, I've done this properly." That oddly voluptuous ruby bolide in the photo above? It's a 2015 Ferrari FF – all 652 all-wheel-driven horsepower of it. What makes a Ferrari the ideal for holiday time in PaukertLand? My Midwestern winter breaks are wonderful, but they're typically frenetic and slushy, involving a lot of schlepping from house to house and even city to city, not to mention inevitable last-minute runs for forgotten presents and dinner ingredients. Needless to say, a powerful V12 is a welcome ally for such duties. And this one isn't just a friend when the road is clear. The FF has been gifted Ferrari's novel 4RM AWD system, and despite sitting lower to the ground than, say, an SUV, it's a pretty effective tool for real winter driving, especially when outfitted with a set of snow tires. Unlike other Ferraris, it's also a rather practical thing, with legitimate seating for four adults and 15.9 cubic feet of cargo space – that's precisely as much room as a Mercedes E-Class – and you can fold the rear chairs and cram 28.2 cubes-worth of holiday cheer in the back. Okay, so it's far from cheap and fuel economy isn't that great, but who cares? Just drop a paddle-shifted gear or two, bury the throttle and Repeat The Sounding Joy. Ain't the holidays grand? – Chris Paukert Executive Editor 2015 Chevrolet Tahoe My Mom gives out more presents than any other human being I've ever encountered.