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Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.

Cadillac Celestiq, Lyriq, Hummer, other future GM electric cars: Here's everything we saw at ‘EV Day’

WARREN, Mich. — Today, General Motors held an “EV Day” event at its Warren, Michigan, campus to present its new “Ultium” battery technology, modular electric vehicle architecture and soon-to-come electric vehicles. Unfortunately, we were forbidden from bringing cameras into the event, so while we canÂ’t show you what we saw, we can tell you more about it. While we saw the previously teased Cadillac EV (which we now know to be called the Lyriq) and the GMC Hummer pickup teased during the Super Bowl, there were a number of other future cars at the event, which GM President Mark Reuss assured us are all real vehicles in the works. The biggest surprise came at the end of the event, though, in the Cadillac Celestiq electric sedan, which Reuss described as a future flagship that would be hand-built “very locally.” It had been hiding under a dark sheet all morning, with the front and rear illuminated Cadillac emblems shining from underneath. When the wraps came off, we saw a long, white, four-seat fastback sedan. The 23-inch wheels were pushed out to the very corners of the car, giving it what appeared to be a very long wheelbase. The model on the stage had no side mirrors or visible door handles. The grille mirrored that of the Lyriq crossover next to it, with integrated lighting in lieu of the usual mesh or slats youÂ’d see in an internal combustion car. The entire roof, all the way until it tapered to the tail of the vehicle, was tinted glass. In back, vertical tail lighting ran down the C-pillar before turning rearward across the top of the trunk. Inside, everything below the beltline of the windows — essentially all but the headrests and top portion of the steering wheel, was hidden from view. Behind the Celestiq, a large digital display showed a rendering of its interior. The dash consists of a pillar-to-pillar curved LED display serving as both instrument panel and infotainment system. Protruding forward between the front seats was another touchscreen that appeared to house some more controls, with open area, probably for storage, below it. The rear seats had the same sort of touchscreen between them. Built into the back of the front seats were a pair of rear-seat entertainment screens, much like we saw in the Lyriq. The door panels blended wood, metal and animated lighting to give character and a sense of opulence. GM interior design manager Tristan Murphy was on hand to tell us a bit more about the Celestiq.

2020 Cadillac CT5 finally appears, hopes you think it's a Charger

This is our first look at what we expect to be the 2 020 Cadillac CT5 sport sedan, a one-to-rule-them-all replacement for the ATS, CTS and XTS. The name follows the scheme set by the CT6 and XT5. The first thing that jumps out about the CT5 is the big hood scoop. We sincerely doubt that scoop will make it to production, and when combined with the scalloped shapes on the car's flanks, we and the spy photographer feel they're probably there to dupe people into thinking it's a weird Dodge Charger. The disguise isn't working, but the scoop surprisingly looks pretty good. Maybe Cadillac should consider putting one on an inevitable V model. Moving past the fake bodywork, we can see that this CT5 takes inspiration from the Cadillac Escala concept. It has the long, almost fastback cabin and extra rear quarter window of that concept. The headlights are slim horizontal units, too, though they still sweep back a bit to bridge the gap between current models and the Escala. We also see that there's a decent amount of distance between the front axle and the base of the A-pillar, so we suspect that the sedan will retain rear-drive and optional all-wheel-drive drivetrains. We don't have any other cars in the image to compare it to, but considering the cars the Cadillac CT5 will replace, we expect it's roughly the size of a CTS, maybe even a touch smaller to satisfy those who want a 3 Series/A4/C-Class size luxury sedan. It will also probably use one or more of the existing powertrains in the Cadillac sedan fleet, which include a turbo 2.0-liter four-cylinder, naturally aspirated 3.6-liter V6, and a twin-turbocharged 3.0-liter V6. We'll also probably see the production model sometime in 2019 since that's when the CTS and ATS will go to the big garage in the sky. Related Video: Featured Gallery Cadillac CT5 spy shots Image Credit: Chris Doane Automotive Spy Photos Cadillac GM Luxury Sedan cadillac ct5