1976 Cadillac Fleetwood Brougham Only 8,821 Miles Rare Leather on 2040-cars

Auto blog

Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

2018 Cadillac XTS V-Sport Drivers' Notes Review | Cruise missile

The XTS is a standout in Cadillac's current lineup. It's a throwback to the automaker's cars of the '90s and early 2000s. It's big, comfy and packs a punch under the hood, but there's only a slight pretense of sportiness, despite the V-Sport moniker. If you want a Cadillac that handles, buy a CTS or ATS. Still, there's nothing wrong with being a big, slightly soft cruiser. Not everyone is out to conquer the Nurburgring. Some people just want comfy seats and a half-mile of wheelbase. Our tester is the range-topping Platinum V-Sport trim. At $73,040, it's not exactly cheap. That said, you do get a hell of a lot for your money. This car has heated and cooled massaging front seats with 22-way power adjustment, a heated steering wheel, heads-up display, the latest version of Cadillac's infotainment system, Bose surround sound, LED headlights and adaptive cruise control. That's not including all the V-Sport goodies like Brembo brakes, magnetic ride and a howling 3.6-liter twin-turbo V6. Senior Editor, Green, John Beltz Snyder — Hopping in the Cadillac XTS, the familiar surroundings created a certain set of expectations. Like judging a book by its cover, it's an easy trap to judge a Cadillac by its interior (they all feel the same to me). Some of what I expected, I got: a smooth ride, hearty pep, robust driver assist and fussy audio and HVAC controls. What surprised me was just how urgent this motor is. On paper, that should come as no surprise. The V-Sport's 3.6-liter twin-turbo V6, making 410 horsepower and 369 pound-feet of torque, is bound to pack a punch. You almost forget what that should feel like, though, until you put your right foot down. There's no lag, and despite the all-wheel drive, there's even a little torque steer. The lightness of the steering means it's no difficult task to account for it, though. Speaking of steering, I actually enjoyed bending this through tight corners. It's a breeze to saw the tiller back and forth, and the car communicates the interaction between the tires — especially up front — with the road. I'd like to take this Caddy to the track. Associate Editor Reese Counts: I liked this car way more than I thought I would. I was expecting a DTS or STS with a fresh face and a bit more punch. In a way, that's what this is, but I don't mean that as a knock. I don't need every car I drive to be able to put down hot laps. Sometimes I want something with soft seats (that massage!) and a big engine to get me home quickly.

Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."