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Cadillac explains origins of Lyriq EV name

Mon, Jul 13 2020

We feel for Cadillac, a brand we're inclined to dub the Alex Rodriguez of the automotive world — so much obvious talent, its gifts warped by repeated questionable moves and an inability to conclusively close the deal on The Big Stage. And as with Rodriguez, the expectations are so high at the same time the disappointment is so entrenched that Cadillac gets no benefits of any doubts, the commentariat ruthless with criticism for anything less than an out-of-the-park home run. This latest news, like the Newton-meter torque-based naming scheme initiated earlier this year, likely won't help. GM Authority asked Cadillac about the origin of the Lyriq name for the coming battery-electric crossover. Global head of brand strategy Phil Dauchy explained three threads that went into the new moniker. In no particular order, one thread is that "Cadillac," according to Dauchy, gets more mentions in song lyrics than any other brand, including non-automotive brands. The Music Lyrics Database, while not exhaustive, supports the case: Cadillac has 31 pages of lyric mentions among bands from Rancid to Weird Al Yankovic, beating every other brand we could think of. So ... lyrics into Lyriq. The second thread is rolled up with Cadillac's move to proper names instead of alphanumerics for the sedan and crossover lines, all of those names to end in "iq," as well as the push into electric vehicles. Dauchy told GMA the nomenclature overhaul and the two-letter suffix "[signal] that Cadillac is bringing a different type of vehicle to market, one that works in concert with man, nature, and machine." He's bullish on swaying the public with the product, adding, "When you see [the Cadillac Celestiq], its size, presence and scale all connote the emotion associated with the name." The final thread that went into the Lyriq name the alliteration of brand and model names. As GMA phrased it, perhaps unsettlingly, "With Cadillac and the model name both ending in an 'ick' sound, these names roll off the tongue quite well." This brings up a question raised in a number of comments about the Lyriq, which asks whether the last syllable is pronounced "ick" or "eek." Until now, I've pronounced the coming crossover with an "eek" at the end. "Lyr-eek" strikes me as more luxurious, and "Celest-eek" sounds better to me than "Celest-ick," that latter model being the flagship EV that follows the Lyriq. Of course, it also makes me wonder if I've been pronouncing "Cadillac" correctly.

2018 Cadillac XTS V-Sport Drivers' Notes Review | Cruise missile

Fri, Jan 26 2018

The XTS is a standout in Cadillac's current lineup. It's a throwback to the automaker's cars of the '90s and early 2000s. It's big, comfy and packs a punch under the hood, but there's only a slight pretense of sportiness, despite the V-Sport moniker. If you want a Cadillac that handles, buy a CTS or ATS. Still, there's nothing wrong with being a big, slightly soft cruiser. Not everyone is out to conquer the Nurburgring. Some people just want comfy seats and a half-mile of wheelbase. Our tester is the range-topping Platinum V-Sport trim. At $73,040, it's not exactly cheap. That said, you do get a hell of a lot for your money. This car has heated and cooled massaging front seats with 22-way power adjustment, a heated steering wheel, heads-up display, the latest version of Cadillac's infotainment system, Bose surround sound, LED headlights and adaptive cruise control. That's not including all the V-Sport goodies like Brembo brakes, magnetic ride and a howling 3.6-liter twin-turbo V6. Senior Editor, Green, John Beltz Snyder — Hopping in the Cadillac XTS, the familiar surroundings created a certain set of expectations. Like judging a book by its cover, it's an easy trap to judge a Cadillac by its interior (they all feel the same to me). Some of what I expected, I got: a smooth ride, hearty pep, robust driver assist and fussy audio and HVAC controls. What surprised me was just how urgent this motor is. On paper, that should come as no surprise. The V-Sport's 3.6-liter twin-turbo V6, making 410 horsepower and 369 pound-feet of torque, is bound to pack a punch. You almost forget what that should feel like, though, until you put your right foot down. There's no lag, and despite the all-wheel drive, there's even a little torque steer. The lightness of the steering means it's no difficult task to account for it, though. Speaking of steering, I actually enjoyed bending this through tight corners. It's a breeze to saw the tiller back and forth, and the car communicates the interaction between the tires — especially up front — with the road. I'd like to take this Caddy to the track. Associate Editor Reese Counts: I liked this car way more than I thought I would. I was expecting a DTS or STS with a fresh face and a bit more punch. In a way, that's what this is, but I don't mean that as a knock. I don't need every car I drive to be able to put down hot laps. Sometimes I want something with soft seats (that massage!) and a big engine to get me home quickly.

2021 Cadillac Escalade vs. 2020 Lincoln Navigator | How they compare on paper

Wed, Feb 5 2020

The 2021 Cadillac Escalade arrived late last night, and we all know what that means: It’s comparison time. Specifically, weÂ’re pitting the new Escalade versus the 2020 Lincoln Navigator. The sales gap between the long-time competitors has grown dangerously close for Cadillac ever since the revolutionary new Navigator came out for the 2018 model year. In 2019, the Navigator was only about 4,000 units down from the Escalade. Cadillac intends to widen that gap back up with a new truck, and now itÂ’s time to see if itÂ’s brought the right goods to the party. With the redesigned model that now features an independent rear suspension, these two are more alike than theyÂ’ve been in a long time. The Escalade was stuck with the less space-efficient solid rear end up until now, as GM hadnÂ’t yet made the switch to IRS that Ford long-ago did. Now that it has, these two are super similar from a dimensions perspective. Cadillac was playing catch-up in this fight, so it knew exactly where it needed to aim to come out victorious in a specs battle such as this one. A quick note on the chart below. Both of these models have a “regular” and “long” version. The EscaladeÂ’s long variant is still named ESV, and the NavigatorÂ’s long version is simply named L. In the dimensions section, we distinguish between the two with a “/” — the “regular” length version is on the left, and the “long” version is on the right side of the slash. The numbers are below: Powertrain The Lincoln Navigator still reigns supreme when it comes to power, as the 3.5-liter twin-turbo V6 is high on both horsepower and torque. GMÂ’s small-block V8 comes close, but ultimately falls short by 30 horsepower and 50 pound-feet of torque to the twin-turbo V6. Cadillac does have an ace up its sleeve, though. It comes in the form of the 3.0-liter turbo-diesel inline-six engine. Lincoln hasnÂ’t dropped the PowerStroke diesel into the Navigator (and we'd be shocked if it does), so Cadillac has a unique offering in this segment now. The diesel will be optional on the Escalade, but it has less horsepower and the same amount of torque as the V8. We expect the big advantage for the diesel will come in fuel economy, an area where the Silverado Duramax diesel currently outpaces the full-size truck competition. Both of these big SUVs come standard with 10-speed automatic transmissions. Intriguingly, itÂ’s the 10-speed automatic that was co-developed between Ford and GM.