on 2040-cars

Auto blog

Cadillac to augment dealers with 700 'boutique' stores

Johan de Nysschen is on a mission to revitalize Cadillac. Since taking over as chief executive of the American luxury brand, the former Audi and Infiniti exec has set about moving the brand's headquarters to New York, switched advertising firms, launched a completely new naming scheme for its model line, and has a whole raft of new products planned. And now he's working on changing how its dealer network operates. Speaking at both the Washington Auto Show and the NADA dealers' convention in San Francisco this week, de Nysschen has outlined a new plan for its US dealers. The network presently consists of over 900 stores – some 200 of which are stand-alone Cadillac dealers, with the remaining 700 attached to other GM brand showrooms. Contrary to earlier fears, de Nysschen notes that the dealer network is larger and covers more territory than those of import brands, and has no intention of cutting that number down. But he is asking those 700 mixed-brand dealers to create a new showroom experience for Cadillac customers. In this latest announcement, Cadillac refers to a new model of "boutique" showrooms that will encompass new technologies, higher-trained staff and luxury amenities to give those attached Cadillac showrooms a more unique feel. The plan includes installing "virtual showroom" systems that will allow potential customers to configure a new car using interactive displays and "potentially even holograms." The plan also calls for "new standards for compensation... with more precise alignment of local sales and potential for each dealer" in order to make sure that the requisite investment in the infrastructure and staff training are worthwhile for the dealers. Just what form these new systems will take, we don't know at this point. Nor are we sure why Cadillac isn't including its 200 stand-alone "flagship" dealers in the initiative. But we're sure we'll be finding out more about de Nysschen's plans on the dealer front in due course. Cadillac Discusses U.S. Dealer Network Development 2015-01-22 WASHINGTON, D.C. – As part of Cadillac's overall mission to expand and elevate within the premium automotive sector, the brand today outlined its strategy to upgrade its U.S. dealer network. Speaking at both the Washington, D.C. Auto Show today, and this weekend's annual National Auto Dealers Association convention in San Francisco, Cadillac President Johan de Nysschen will outline how the brand will target enhancements in the customer experience.

Cadillac toned down ATS Coupe design due to customer feedback [w/poll]

Automakers always face a difficult decision when it comes to styling their cars. Design them too blandly and nobody will get excited about them. But style them too aggressively and they'll often end up turning off potential buyers.
Cadillac, for its part, is no stranger to aggressive design, but when it came to the new ATS Coupe, it elected to tone things down a bit. Speaking with The Detroit News in a wide-ranging interview, Cadillac design director Bob Boniface revealed that the original design for its compact coupe was edgier - closer to that of the CTS Coupe - with a wedgier profile, a more steeply raked beltline and a more severe grille. But potential customers surveyed in clinics apparently didn't like it. They found it looked heavy, inefficient and not fun to drive. So Boniface and his team literally went back to the drawing board and "took as much visual mass out of the car as [they] could." The resulting coupe, while handsome, looks far more similar to its four-door companion than did Cadillac's CTS.
What do you think, does the new ATS Coupe look just right, or is it too conservative? Voice your opinion in our quick online poll.

Expect the Cadillac Lyriq EV to start under $60k

The recently unveiled Cadillac Lyriq EV will lead the brand's transformation to an all-EV lineup. And while the Lyriq is not expected to go on sale until late 2022, we now have some idea how much it's going to cost. That word comes from what should be a reliable source: GM North American president (and former Cadillac division president) Steve Carlisle. Speaking at the JP Morgan Auto Conference, as reported by Automotive News, Carlisle said, "This car will need to be priced similar to how the industry prices mid-size luxe SUVs today, maybe a slight premium at the outset. It's a price that won't be high five digits. It won't start with a seven, and it won't start with a six." So, the high $50s, then. The Lyriq is similar in size to today's Cadillac XT5, although it's nearly four inches lower and rides on a longer wheelbase. Pricing for the current XT5 ranges from $45,090 to $56,090 plus destination. The Lyriq will be available in rear-wheel-drive or higher-performance all-wheel-drive form. Range is expected to be at least 300 miles. The Lyriq is the first of a new family of EVs, as Cadillac plans to offer electric vehicles in every segment in which the brand currently competes. That means there should be a smaller, less expensive Cadillac EV as well — something akin to today's XT4, which would mean a Cadillac EV priced under $40k. But additional models, at higher and lower price points, would follow the Lyriq to market. Related Video: