No Reserve Premium One Owner Navigation Rear Dvd 22in Alloys Heated Cooled Seats on 2040-cars

Auto blog

Ward's reveals annual 10 Best Engines list for 2013

Ward's Auto has released its annual 10 Best Engines award winners. The 2013 list covers the full width and breadth of the internal combustion spectrum, from a spate of efficient four-cylinders to the most powerful production V8 on the planet. As always, the entries must be available in a production vehicle in the first quarter of 2013 with an MSRP of less than $55,000. The supercharged 3.0-liter V6 from the Audi S5 held on for the fourth consecutive year, and BMW earned two spots on the list with its turbo 2.0-liter four-cylinder and turbo 3.0-liter inline-six.
Ford pulled in two awards for its 2.0-liter EcoBoost four-cylinder and and the supercharged 5.8-liter V8 from the Shelby GT500. Honda matched BMW and Ford with two wins of its own. Wards awarded the 2.4-liter four-cylinder from the Honda Accord Sport as well as the 3.5-liter V6 from the Honda Accord. Chrysler, General Motors and Subaru each garnered a spot on the list as well for the 3.6-liter V6 in the Ram 1500, the turbo 2.0-liter four-cylinder in the Cadillac ATS and the 2.0-liter four-cylinder the Subaru BRZ, respectively. You can read the full press release below for more information.

New Cadillac ELR ad more educational, less controversial than 'Poolside'

Cadillac's first TV commercial for its ELR plug-in hybrid, Poolside, was a smash hit, in that a lot of people saw and talked about it. The 60-second spot didn't say the car was a plug-in, took potshots at the work ethic of all non-Americans and has raked in over a million views on YouTube (you can add one more here). Caddy's new ELR video will get a lot less media attention, but that's exactly the point. Cadillac claims it was happy with the way actor Neil McDonough strutted his way into the controversial ELR discussion. This time around, though, the coupe gets promoted in a more traditional way: with information about the car and what it can do - you know, drive on electricity, capture braking energy into the battery, go further on gas power when needed, those kinds of things – courtesy of GM's executive chief engineer for electrified vehicles, Pam Fletcher. The tone of the video has not been changed because of the Poolside controversy. David Caldwell, manager of Cadillac communications, tells AutoblogGreen that the new video is not destined for TV and is completely different because it's meant for a different audience. "It doesn't have any direct relation to Poolside," he says. "TV advertising is not necessarily the heart of marketing something like the ELR. Notwithstanding the fact that we had a very thought-provoking ad [laughs]." "We definitely have a need to communicate what the ELR is" - Cadillac's David Caldwell The way you reach out to people via the web is different than the mass-media techniques used in spots like Poolside during big TV events (it aired during the Winter Olympics). The two video spots are different because you need to offer different information in different ways, for example having an ELR website as well as an iPad filled with ELR information at the dealership. For Cadillac, TV is "not going to be the predominant methodology," used to sell the ELR, Caldwell said, "the web is closer to what you need to do to reach people. We definitely have a need to communicate what the ELR is. It's not television advertising at all." Caldwell said a handful of other short videos similar to the new one will go live in the near future, showcasing design and powertrain aspects of the car. Keep an eye out for them – just don't look for them on TV. You can watch the new video below.

Cadillac reveals more 2015 Escalade details, launches colorizer

Cadillac has opened up a mini-site to entice you into its all-new 2015 Escalade, and begun talking about more of its features and trim levels. While all versions of the new daddy Caddy will be powered by a 6.2-liter V8 with 420 horsepower and 460 pound-feet of torque routed through a six-speed automatic, there will be three trim packages you can wrap around that powertrain and seven exterior colors available to make it pop.
Features common to all trims include leather throughout, heated and cooled front seats, a 12-inch reconfigurable dash cluster, a quieter interior thanks to Bose active noise cancellation and the brand's love/hate CUE infotainment system. The base trim comes with adaptive remote start, hands-free tailgate, rear-view camera, park assist, Magnetic Ride Control and sits on 20-inch wheels. Moving up to the Luxury spec increases your stature with 22-inch wheels and adds a reconfigurable, color head-up display, a sunroof, power fold-and-tumble second row seating, Intellibeam headlights and a Driver Awareness Package with active crash-avoidance technology like Safety Alert Seat, lane departure warning and forward collision alert.
The top Premium trim gets a Driver Assist Package that includes Automatic Collision Preparation, automatic braking and adaptive cruise control, rear-seat entertainment, along with exterior touches like illuminated door handles.