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Cadillac applies to trademark Symboliq, Optiq and Celestiq names

GM Authority found a General Motors trademark filing with the Swiss Federal Institute of Intellectual Property for the phrase "Cadillac Symboliq" and the name "Symboliq." The documents submitted on July 22 were for the category of "Motorized land vehicles, namely automobiles.” It appears the Swiss action was GM following up on what it had done the day before in the U.S. On July 21, GM filed paperwork with the U.S. Patent and Trademark Office to secure three words and three phrases: Symboliq and Cadillac Symboliq, Optiq and Cadillac Optiq, and Celestiq and Cadillac Celestiq. Every name is listed for application to "Motor land vehicles, namely, automobiles." Cadillac recently explained its switch to model names that end in "iq," pronounced "ick," and the fact that the Celestiq name is among the recent trio leads us to believe the automaker has strong intent to use the other two on future products. We know the Celestiq — a large, hand-built, flagship sedan that will follow the Lyriq to market, predicted to retail for close to $200,000 whenever it goes on sale. We also know Cadillac has three more battery-electric products in the works after the XT5-sized Lyriq and "massive" Celestiq. As laid out in a 2019 GM Sustainability Report pitching 20 new electric vehicles across all brands by 2023, from Cadillac we're anticipating an XT4-sized crossover, an XT6-sized three-row crossover, and an electric take on the Escalade. Two of those three could get the Symboliq and Optiq names. The lineup, and more important, Cadillac's vision, will make more sense on August 6 when we finally get to see the Lyriq concept, with its single pane of 33-inch glass forming the instrument and infotainment display across the dash, tall taillights, and 22-inch wheels.   Related Video:

2015 Cadillac ATS sedan gets early reveal in making-of video

Cadillac is apparently preparing to roll out a minor facelift for the ATS sedan - which we know not because General Motors has already revealed it or because we're looking at it in a fresh batch of spy shots (though we've seen that too), but because a behind-the-scenes video from the filming of its commercial has leaked out online. Which may be bad news for Cadillac, and even worse news for the film production company, but good news for us, because we get to see it ahead of schedule.
The revised sports sedan seems to be sporting a new front bumper and less egg-cratey grille with Caddy's new wreath-less badge at its center, all apparently put in place to bring the sedan more in line with the new ATS coupe.
We're sure Cadillac will be revealing the updated 2015 ATS sedan shortly, but you can scope it out right now in the video below. By way of comparison, we've included an image gallery of the current ATS, released back in 2013, as well.

GM recalls 2022 Cadillac XT5, XT6 and GMC Acadia for suspension issue

General Motors is recalling a relatively small number of 2022 Cadillac and GMC crossovers to address the potential for missing or loose rear suspension hardware that is being blamed on a lapse in quality control at the company's Spring Hill facility. The campaign covers 223 examples of the Cadillac XT5, 159 examples of the Cadillac XT6 and 354 examples of the GMC Acadia. "General Motors has decided that a defect, which relates to motor vehicle safety, exists in certain 2022 model year Cadillac XT5, XT6, and GMC Acadia vehicles," GM said in its defect report. "A fastener in the left-rear suspension toe link in some of these vehicles may not have been fully tightened during suspension assembly. After an assembly process was moved to a new area, error proofing equipment was not initially set up properly, which allowed a window where the operator might miss tightening certain fasteners without the failure being flagged." The issue was discovered by a quality engineer at the Spring Hill facility in March of this year, at which point GM conducted an audit to determine which and how many vehicles may have left the factory with improperly torqued or missing fasteners, narrowing down the recall population to the above 736 vehicles. No incidents associated with the defect have been reported in customer vehicles.  Related video: Recalls Buick Cadillac GM Ownership Safety