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Cadillac Live virtual showroom is open for business in the U.S.

Cadillac launched the streaming showroom known as Cadillac Live in Canada earlier this year. The program places a Cadillac product specialist in an open studio laid out similar to a dealership. Equipped with an iPhone X on an Osmo Mobile gimbal and a Bluetooth headset, the specialist conducts one-way video chats with car buyers shopping for Cadillacs and owners who have questions about their cars. Now Cadillac Live has arrived in the United States. Described as "part personal shopper and part interactive digital showroom," it's aimed at converting luxury shoppers into Wreath and Crest buyers by making the research experience simpler. The automaker says it has data showing that "71% of customers report switching to a competitor’s product after finding their selection process easier." As well as being able to show and demonstrate 10 physical vehicles and their features, product specialists will be able to use a tablet app interface to run through color and accessory options. Shoppers and buyers with questions can reach a Cadillac Live agent from 9 a.m. to 1 a.m. ET Monday to Thursday, 9 a.m.-9 p.m. ET on Friday, and 11 a.m.-7 p.m. ET Saturday and Sunday. Calls can be taken on demand or scheduled at the Cadillac Live site, call appointments can be made for times outside of the traditional opening hours, and multiple callers can participate. U.S. customers in California, Illinois, New Jersey, and New York who like what they discover can automatically be connected to a local dealer to move on to the next phase. And video calls are one-way, so work-from-home types need not worry about broadcasting their coffee-stained "Beast Mode" workwear. 

What if the mid-engine Corvette is really a Cadillac?

Call me crazy, but I'm not convinced the mid-engine Corvette is the next Corvette. The rumor is strong, yes. And, contrary to some of the comments on our site, Car and Driver - leader of the mid-engine Corvette speculation brigade - has a pretty good record predicting future models. But it's another comment that got me thinking: or maybe it's a Cadillac. There is clearly something mid-engine going on at GM, and I think it makes sense for the car to be a Cadillac. First off, check out how sweet the 2002 Cadillac Cien concept car still looks in the photo above. Second, there are too many holes in the mid-engine Corvette theory. There are too many holes in the mid-engine Corvette theory. The C7 is relatively young in Corvette years, starting production almost three years ago as a 2014 model. Showing a 2019 model at the 2018 North American International Auto Show would kill sales of a strong-selling car before its time. Not to mention it would only mean a short run for the Grand Sport, which was the best-selling version of the previous generation. More stuff doesn't add up. Mid-engine cars are, in general, more expensive. Moving the Vette upmarket leaves a void that the Camaro does not fill. There's not much overlap between Camaro and Corvette customers. Corvette owners are older and enjoy features like a big trunk that holds golf clubs. Mid-engine means less trunk space and alienating a happy, loyal buyer. Also, more than 60 years of history. The Corvette is an icon along the likes of the Porsche 911 and Ford Mustang. I'm not sure the car-buying public wants a Corvette that abandons all previous conventions. And big changes bring uncertainty - I don't think GM would make such a risky bet. Chevrolet could build a mid-engine ZR1, you might say, and keep the other Corvettes front-engine. Yes they could, and it would cost a ton of money. And they still need to fund development of that front-engine car. I highly doubt the corporate accountants would go for that. But a Cadillac? Totally. Cadillac is in the middle of a brand repositioning. GM is throwing money at this effort. A mid-engine halo car is the just the splash the brand needs to shake off the ghosts of Fleetwoods past. And it's already in Cadillac President Johan De Nysschen's playbook. He was in charge of Audi's North America arm when the R8 came out. A Caddy sports car priced above $100,000 isn't that unreasonable when you can already price a CTS-V in that range.

Consumer Reports loves the 2014 Cadillac CTS

Our first drive of the 2014 Cadillac CTS was just published today... we really liked the Vsport version. And Consumer Reports has some even stronger words of praise for the all-new luxury sedan. We already knew that Cadillac had stepped up its game with the third-gen CTS, but CR bluntly states that the sedan drives better than its German luxury counterparts.
While CR shows plenty of love for the new CTS, the outlet still takes issue with some of the in-car technology including the CUE infotainment system - no surprise there. The testers' offer all manner of positive comments where the impressive handling capabilities of the sedan are concerned, with lots of drifting around CR's private test facility in evidence to bear them out. Scroll down to watch the CTS get put through its paces.