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Cadillac president de Nysschen says electrification coming 'across the spectrum'

We like to pick on new Cadillac president Johan de Nysschen for his insistence, many years ago, when he was president of Audi of America, that plug-in vehicles are for idiots. Listening to him give the keynote address at the Washington Auto Show today, you wouldn't know he ever said anything negative about an electric vehicle. Instead, he sounds something like a EV-angelist. De Nysschen said that Cadillac will be able to benefit from GM's considerable expertise in plug-in technology, which he said would be "applied across the spectrum of our portfolio." GM's electric committment will help in "making electrification commonplace." With the plug-in ELR already on the road, de Nysschen said that the company's next step in advancing powertrains will be the introduction of stop/start technology – which de Nysschen called an "important system to reduce fuel consumption and CO2 emissions" – into a Cadillac for the first time later this year. Without giving any specific details, de Nysschen said that Cadillac will introduce eight new models (not necessarily plug-ins) by the end of this decade, including five that "will take Cadillac into market segments where the brand is not even present today." These new vehicles will likely be much lighter than today's vehicles, de Nysschen said, because "weight reduction today is critical to automotive design, it helps to improve fuel efficiency and contributes to desireable vehicle dynamics." The key is to reduce weight without compromising safety or comfort and to use the right material – steel, aluminum, carbon fiber – in the right place at the right time. It was a not-so-subtle jab at Ford and its new aluminum F-150. "In the pursuit of weight reduction, some manufacturers have also opted for abandoning steel and have gone for an all-aluminum approach," he said. "At Cadillac, we believe that different materials each present particular advantages in specific applications. There is no single material that represents the optimum balance of the conflicting objectives of every single application." Related video:

GM removes start/stop from full-size trucks and SUVs with V8 engines

GM is removing start/stop technology from a number of its popular full-size SUVs due to the ongoing chip shortage. This follows the removal of cylinder deactivation technology from some of its trucks, which was also due to the chip shortage. GM Authority first reported the news, but we’ve just confirmed everything with a GM spokesperson.  The following 2021 model year vehicles will be affected: Chevy Tahoe, Chevy Suburban, GMC Yukon, Cadillac Escalade, Chevrolet Silverado 1500 and GMC Sierra 1500. Only versions of those vehicles built with the 5.3-liter V8 or 6.2-liter V8 and mated to the 10-speed automatic will have the tech removed from them. Only vehicles manufactured on or after June 7 will be affected. “By taking this measure, it will enable us to continue production of our high-demand full-size SUV and pickups as the industry continues to rebound and strengthen,” GM said in a statement. Those who ultimately buy one of these vehicles without start/stop technology will receive a $50 discount off MSRP for their troubles. Losing this fuel-saving tech could be a big negative for some, but we know many folks turn it off anyway. Not having to press the button to deactivate start/stop every time could actually be a positive if youÂ’re part of the camp who does that already. 2021 Cadillac Escalade Sport Platinum View 27 Photos On the downside, GM says “most of the affected vehicles will experience a minor reduction in fuel economy.” We donÂ’t have revised window stickers in hand to know how each model will be affected, but any 1 mpg reduction will be rather impactful for vehicles rated as low as these trucks already are. Any reduction will be seen in the city mpg rating, so take the kind of driving youÂ’re going to be doing into account before purchasing. When it comes to greenhouse gas compliance rules, GM says it doesnÂ’t foresee this impacting the companyÂ’s average fleet score. It also intends to begin adding start/stop back to these models as soon as possible, but there will be no retrofit effort made to fit the tech to vehicles already built without it. “Our supply chain organization continues to make strides working with our supply base to mitigate the near-term impacts of the semiconductor situation,” GMÂ’s statement reads. “GM continues to leverage every available semiconductor to build and ship our most popular and in-demand products, including our highly profitable full-size trucks and SUVs for our customers.

Cadillac to augment dealers with 700 'boutique' stores

Johan de Nysschen is on a mission to revitalize Cadillac. Since taking over as chief executive of the American luxury brand, the former Audi and Infiniti exec has set about moving the brand's headquarters to New York, switched advertising firms, launched a completely new naming scheme for its model line, and has a whole raft of new products planned. And now he's working on changing how its dealer network operates. Speaking at both the Washington Auto Show and the NADA dealers' convention in San Francisco this week, de Nysschen has outlined a new plan for its US dealers. The network presently consists of over 900 stores – some 200 of which are stand-alone Cadillac dealers, with the remaining 700 attached to other GM brand showrooms. Contrary to earlier fears, de Nysschen notes that the dealer network is larger and covers more territory than those of import brands, and has no intention of cutting that number down. But he is asking those 700 mixed-brand dealers to create a new showroom experience for Cadillac customers. In this latest announcement, Cadillac refers to a new model of "boutique" showrooms that will encompass new technologies, higher-trained staff and luxury amenities to give those attached Cadillac showrooms a more unique feel. The plan includes installing "virtual showroom" systems that will allow potential customers to configure a new car using interactive displays and "potentially even holograms." The plan also calls for "new standards for compensation... with more precise alignment of local sales and potential for each dealer" in order to make sure that the requisite investment in the infrastructure and staff training are worthwhile for the dealers. Just what form these new systems will take, we don't know at this point. Nor are we sure why Cadillac isn't including its 200 stand-alone "flagship" dealers in the initiative. But we're sure we'll be finding out more about de Nysschen's plans on the dealer front in due course. Cadillac Discusses U.S. Dealer Network Development 2015-01-22 WASHINGTON, D.C. – As part of Cadillac's overall mission to expand and elevate within the premium automotive sector, the brand today outlined its strategy to upgrade its U.S. dealer network. Speaking at both the Washington, D.C. Auto Show today, and this weekend's annual National Auto Dealers Association convention in San Francisco, Cadillac President Johan de Nysschen will outline how the brand will target enhancements in the customer experience.