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Cadillac's Euro reboot may have implications for US models, sales

Firmly on the comeback trail in the US, Cadillac is still trying to get out of the starting blocks in Europe. At the Geneva Motor Show in March, Cadillac' senior execs revealed plans to grow the brand's presence in a luxury market dominated by the big three German marques, Audi, BMW and Mercedes-Benz.
GM President Dan Ammann says he sees "enormous" potential for Cadillac globally.
Over the past 20 years, the General Motors premium nameplate has tried and failed multiple times to break into the European market. This time around, Cadillac recognizes that progress will be modest at best, and depends on specific changes to models, some of which may impact the brand's US lineup. Planned new sales tactics in Europe may also impact the way Cadillac does business on this side of the pond.

Cadillac SRX likely to see next-gen built in China

Here's some shocking news to no one: People love crossovers, including those living in China. Since introducing the Cadillac SRX there in 2009, the model's sales have gone through the roof. Now, the brand is considering moving some production of the next-generation model in China to eliminate import tariffs and make it an even bigger player in the market.
According to a recent report in The Wall Street Journal, the crossover is leading Cadillac's Chinese growth, despite its US-equivalent price of over $67,000 after the country's high import tariffs. The CUV's sales are up 23 percent there so far this year, and it's responsible for over 40 percent of the brand's sales. John Stadwick, General Motors' VP of sales, service and marketing in China, told the WSJ that GM could "very possibly" build the next-gen model there.
The SRX is Cadillac's golden goose in China, and it just keeps pushing the brand's sales forward. "It's the vehicle that took us out of being a small niche in the market," said David Caldwell, Cadillac Communications Manager, to Autoblog. Before the CUV, Caddy was selling a little over 20,000 cars a year there, but partially thanks to the crossover's success, the brand sold 50,000 vehicles last year and could reach 60,000 this year. "The SRX is the most popular Cadillac in that market," he said.

Lego's 18.5-inch Ghostbusters Ecto-1 will make you feel like bustin'

If there's something strange in your neighborhood, Lego has something to help you take care of those non-terminal repeating phantasms or class-five full-roaming vapors. This week, it announced a supremely detailed version of the Ecto-1, the iconic 1959 Cadillac Miller-Meteor ambulance from the 1984 film classic, Ghostbusters. The set is comprised of a whopping 2,352 Lego pieces and when completed, will measure 18.5 inches long. It's one of the more accurate Lego vehicles the company has created, and features a steering box connecting the steering wheel to the front wheels, hinged doors and an opening hood with replica V8 engine inside. Like the movie car, it's packed with ghost-fighting gadgetry. There's a rotating ghost-sniffer activated by the wheels, a gunner seat that deploys from one of the rear doors, and a roof rack stacked with loads of spirit-trapping gear. Lego says it's even got some easter eggs that will be discovered as the kit is assembled. Lego says that two automotive pieces were developed specifically for the Ecto-1: a 6x14 curved windscreen and a five-module steering wheel. These should translate well to other vehicles in the future or for custom builds. Notably, this kit was designed by the Michael Psiaki, who created Lego's James Bond Aston Martin DB5 kit. The set is released as a tie-in with the upcoming Ghostbusters: Afterlife movie. It was supposed to be released this summer but was delayed until (as of now) June 2021 as a result of the COVID-19 pandemic. As for the Ecto-1 kit, it will hit shelves Nov. 15 just in time for holiday shopping.