Cadillac Escalade on 2040-cars

Auto blog

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

GM veteran Bryan Nesbitt tapped to head Buick design

General Motors styling veteran Bryan Nesbitt (pictured above) took over a new role on Monday as executive director of global Buick design and global architectures. Andrew Smith, who previously did that job and also coordinated the look for Cadillac, has remained in charge of the pen at Caddy with this shift. Nesbitt rose to prominence when he designed the Chrysler PT Cruiser, according to Automotive News. He joined GM in 2001 and has been there ever since in multiple high-level roles. In 2007, he was appointed vice president of design for North America and was later briefly general manager of Cadillac in 2009-2010. Nesbitt took over as the vice president of GM's international operations design in China in 2011. This shuffle also moves Ken Parkinson, currently styling boss for Chevrolet trucks, to China as design vice president there. In addition, John Cafaro becomes the person in charge of the look for Chevy globally, rather than previously splitting that role between cars and trucks with Parkinson. GM Global Design Leadership Changes – effective June 1, 2015. Bryan Nesbitt, Design Vice President, GM China will repatriate to North America and assume the position of Executive Director, Global Buick and Global Architectures. He will be located in Warren, MI. Bryan will be the design Champion for Buick in the US and China. Ken Parkinson, Executive Director, Global Chevrolet Trucks and Global Architecture will assume the position of Design Vice President, GM China. He will be based in Shanghai, China. Andrew Smith, Executive Director, Global Cadillac and Buick Design will assume the position of Executive Director, Global Cadillac. He will continue to be the design Champion for the Cadillac brand. In addition, he will continue to lead the Global Color & Trim team. He will be based in Warren, Michigan. John Cafaro, Executive Director, Global Chevrolet Cars will assume the position of Executive Director, Global Chevrolet. He will be the design Champion for Chevrolet. In addition, John will lead the exterior components and accessories team. He will continue to be based in Warren, MI. The roles and responsibilities of Helen Emsley, Mark Adams, Carlos Barba, Clay Dean, Michael Simcoe, and Teckla Rhoades remain the same. Related Video: The video meant to be presented here is no longer available. Sorry for the inconvenience.

2019 Cadillac XT4 interior has actual buttons, no more touch-sensitive panel

Cadillac makes some highly stylish cars that are excellent to drive. In the realm of infotainment, there was room for improvement. The CUE infotainment system is infamous for being complex and annoying. One particular sore point was the touch-sensitive panels used for basic functions and their unrefined, "haptic feedback" clunk. Thankfully, spy photos show that Cadillac is changing tack both with buttons and infotainment controls in general. As seen above, there don't appear to be any capacitive buttons in sight. Instead, the XT4 has the "piano-key" buttons that are in vogue now. The most prominent are metal-finish buttons that control climate settings indicated by corresponding symbols above the buttons. Below that are additional buttons for seat controls and at least one safety feature, the parking warning. These should be vastly easier to manipulate than tapping and hoping you've engaged the correct function. This doesn't mean there won't be any touch-sensitive controls available, but they've at least been minimized. Other physical controls we spotted are down on the center console near the shifter. It looks as though the CT6's odd touchpad won't be making an appearance in the XT4 as there seems to be a more conventional knob instead. If it's indeed for the infotainment system, it would be a redundant controller as the upper screen's home button and fingerprints would indicate it's very much touch-operated. Like other Cadillacs and GM products in general, it's safe to say that Apple CarPlay and Android Auto will be available and possibly standard. There are a couple other interesting additions besides the physical controls. There's a Near Field Communications (NFC) logo embossed in the dashboard, indicating the car will support NFC pairing of phones. The XT4 also dispatches the more traditional mechanical shifter for a more modern monostable joystick like the found in some Buicks, but with a different shape. We're currently expecting the XT4 to be revealed late in 2018. It will be based on the Chevy Malibu platform, it'll probably stick with turbocharged four-cylinder power, and offer front- and all-wheel drive. Related Video: Featured Gallery 2019 Cadillac XT4 spy shots View 19 Photos Image Credit: Brian Williams Spy Photos Cadillac Technology Infotainment Crossover SUV Luxury cue cadillac xt4 cadillac cue