2015 Cadillac Escalade on 2040-cars

Auto blog

Cadillac's de Nysschen won't budge on raised pricing

According to new Cadillac boss Johan de Nysschen, it will take between 10 and 15 years to elevate GM's top brand, which was once hailed as "The Standard Of The World," back to prominence in the minds of American customers. And to hear the executive talk of it, the brand is going to have to be willing to see sales falter in the near-term before they recover:
"Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars... Or you have to drop the price and continue to transact at the prices where you were historically... I think the logical conclusion is that it's better to build off a very solid base in terms of [product] credibility, charge a fair price for the car and realize you have to wait until the volume comes."
In other words, sales will fall before they rise, and the brand has to be okay with that. Notice, too, that de Nysschen speaks of "a fair price" for Cadillac cars and utility vehicles. In this case, "fair" means more than many of the brand's traditional buyers are accustomed to, and roughly in line with the brands and machines Cadillac believes it is competing against. For instance, the newly enlarged 2014 CTS carries a suggested retail price that is over $6,000 higher than it was in 2013, and some trim levels boast an even higher price premium over the models they replace.

Cadillac tops Tesla in Consumer Reports semi-automated driving test

General Motors' Cadillac outscored Tesla in a new ranking of partially automated driving systems tested by Consumer Reports and released on Thursday. The highly influential nonprofit organization, which tests and rates a variety of consumer products from appliances to vehicles, said it compared Cadillac's Super Cruise and Tesla's Autopilot with similar systems from Nissan and Volvo. Nissan's ProPilot Assist was ranked third and Volvo's Pilot Assist fourth. Consumer Reports said it has been testing partially automated driving systems for several years but elected to conduct a formal study intended for publication, because "we are at a tipping point where they are now going mainstream," according to Jake Fisher, director of auto testing. The organization said its tests, conducted on a private track and on public roads in Connecticut, were designed to measure the systems' ability to automatically control steering and speed in certain situations, while helping drivers pay attention and regain manual control of the vehicle when required. CR noted that any of these systems can increase driving risk if used in inappropriate situations, or if drivers become inattentive or over-reliant on them. While they can help relieve driver stress and fatigue, Consumer Reports said, the partially automated systems are "not intended to be self-driving features." The systems typically use cameras, radar and other sensors, as well as mapping data, to monitor location and traffic conditions and help keep a vehicle centered in the lane at a safe distance behind other cars. Each system has limitations. Cadillac's Super Cruise, for instance, only functions on divided highways that have been mapped by GM. In contrast, Tesla's Autopilot can be used even on small, curvy roads with poor lane markings, but "operates erratically in those situations," Consumer Reports said.The organization tested Super Cruise on the Cadillac CT6; Autopilot on the Tesla Model 3, Model X and Model S; ProPilot Assist on the Nissan Leaf and Infiniti QX50; and Pilot Assist on the Volvo XC40 and XC60. Consumer Reports said Cadillac's Super Cruise did "the best job of balancing high-tech capabilities with ensuring the car is operated safely and the driver is paying attention." Tesla's Autopilot was cited for its capability and ease of use, while Nissan's ProPilot Assist did a better job than Autopilot or Volvo's Pilot Assist in keeping drivers engaged.

Cadillac CT6 refresh has hints of Escala

Almost a year after Cadillac showed its stunning Escala concept at Pebble Beach, we're finally seeing some of that car's influence on production cars. These spy shots reveal that the CT6 will undergo a mild refresh, and despite the camouflage, we can make out details that show it will have looks more in line with the concept. One of the defining characteristics of the Escala were narrow, horizontal headlights, while the current CT6 has long, vertical lamps that go up the tops of the fenders. This prototype seems to split the difference. The bases of the lights terminate higher up on the fascia, emulating the Escala, but still travel up the fenders. It also appears that the LED accent lights remain, but it's possible they've been separated from the main lamps to become more like the concept. The grille has also been revised. It's hard to make out the exact shape, but the insert is the same type of mesh as the Escala's, with little highlights that look like miniature Cadillac crests. The full-size, full-color crest also appears to sit higher in the grille, which is another nod toward the concept. The lower grille in the front bumper also looks larger and more angular. That doesn't really lean toward either model, but should give the car an edgier look. The rest of the car looks generally the same as the current model. Even the tail shows little indication of changes. It's possible that the rear taillights could have an Escala-like horizontal section at the top of the trunk lid, but there's nothing visible on this prototype that would confirm that change either way. Since this is a relatively mild refresh, we would expect to see it fully revealed early next year. Related Video: