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GM veteran Bryan Nesbitt tapped to head Buick design
Sat, Jun 6 2015General Motors styling veteran Bryan Nesbitt (pictured above) took over a new role on Monday as executive director of global Buick design and global architectures. Andrew Smith, who previously did that job and also coordinated the look for Cadillac, has remained in charge of the pen at Caddy with this shift. Nesbitt rose to prominence when he designed the Chrysler PT Cruiser, according to Automotive News. He joined GM in 2001 and has been there ever since in multiple high-level roles. In 2007, he was appointed vice president of design for North America and was later briefly general manager of Cadillac in 2009-2010. Nesbitt took over as the vice president of GM's international operations design in China in 2011. This shuffle also moves Ken Parkinson, currently styling boss for Chevrolet trucks, to China as design vice president there. In addition, John Cafaro becomes the person in charge of the look for Chevy globally, rather than previously splitting that role between cars and trucks with Parkinson. GM Global Design Leadership Changes – effective June 1, 2015. Bryan Nesbitt, Design Vice President, GM China will repatriate to North America and assume the position of Executive Director, Global Buick and Global Architectures. He will be located in Warren, MI. Bryan will be the design Champion for Buick in the US and China. Ken Parkinson, Executive Director, Global Chevrolet Trucks and Global Architecture will assume the position of Design Vice President, GM China. He will be based in Shanghai, China. Andrew Smith, Executive Director, Global Cadillac and Buick Design will assume the position of Executive Director, Global Cadillac. He will continue to be the design Champion for the Cadillac brand. In addition, he will continue to lead the Global Color & Trim team. He will be based in Warren, Michigan. John Cafaro, Executive Director, Global Chevrolet Cars will assume the position of Executive Director, Global Chevrolet. He will be the design Champion for Chevrolet. In addition, John will lead the exterior components and accessories team. He will continue to be based in Warren, MI. The roles and responsibilities of Helen Emsley, Mark Adams, Carlos Barba, Clay Dean, Michael Simcoe, and Teckla Rhoades remain the same. Related Video: The video meant to be presented here is no longer available. Sorry for the inconvenience.
Cadillac CT6 to get twin-turbo V8
Wed, Feb 25 2015Say what you will about his decisions at Infiniti and now Cadillac, but Cadillac CEO Johan de Nysschen knows how to deliver a compelling interview. During an online Q&A session with Jalopnik readers, de Nysschen offered substantial hints at what's coming for the brand. By dropping coordinates on the brand's star chart, in reading the entire thing and connecting the dots you can see a Cadillac that is much grander than the one we know now. The CT6 that got revealed during the Oscars telecast? Answering the question of whether it would have the performance to compete with a Mercedes S550 or BMW 750, de Nysschen said the big sedan's "lightweight body structure allows us to achieve formidable performance even with a twin-turbo V6. Imagine how this car would perform with a twin-turbo V8." In clarifying a subsequent question that also dealt with how the CT6 would compare to German rivals, he wrote that the CT6 would have "a very wide mix of engines, starting with a two-liter turbo, up to, eventually, a high-performance advanced V8 turbo." Patience and the future and the word "eventually" were heavy themes. The brand will embrace diesel engines as well, de Nysschen writing, "We will have four-cylinder and six-cylinder diesel engines, but not before 2019." As to the return of something like the XLR, which was Corvette muscle underneath a Cadillac body, he wrote, "I think in the fullness of time, we will get around to developing a high-performance, very-emotive sports car as a halo for the Cadillac brand. But we have so many projects to occupy us through 2020 that this will have to wait a little while." And on the design language across model lines, which enthusiast Cassandras have warned is too similar (as if that hasn't worked out for the Germans), he wrote that it is "undergoing gradual evolution and you will notice stunning new designs in future models, which remain unmistakably Cadillac and reflect our DNA but which take our sophisticated Art and Science design to a new level." But of course he would say that, which is what brings us back to patience and the future and eventually, when we'll see what this all really means. It all reads well enough, and we'd love to see it happen. One thing we won't see are the ducks that once adorned the Cadillac crest; when a reader asked if he could have them back, de Nysschen said, "No, you can't have them back. I play with them each night in my bath." Head over to Jalopnik for the full read. It's worth it.
Cadillac Oscars ad shows none of its cars or trucks
Wed, Feb 18 2015Can you sell something without actually showing the product in an ad? While this sounds like a question that Don Draper might have, Cadillac apparently thinks it's possible with at least one of the brand's three upcoming Oscars commercial. Days after whiting-out the company's social media presence in preparation for the new campaign, some of the advertising is finally here. Titled Dare Greatly, the first released spot goes for a stripped down, minimalist aesthetic. The entire piece is made up of voiceover and ambient noise set over slow-motion driving shots of New York City. Viewers catch a few out-of-focus glances at a Cadillac interior, but otherwise the only vehicles in the commercial are the ones parked along the street. The speech that is the centerpiece of the ad is all about the glory in just making an attempt, rather than criticizing others. "There is no effort without error and shortcoming," it says at one point. According to The Detroit Free Press, the text comes from a lecture by Teddy Roosevelt in 1910 at the Sorbonne in Paris. Cadillac's commercial never actually attributes the words to the former president, but the company is playing up the connection on social media. The full 1:30 version of the spot is already streaming online, but Cadillac is cutting the commercial into 30-second and 60-second versions to air during the Oscars, according to The Detroit Free Press. Of the brand's two other ads during the awards show, at least one of them shows the company's vehicles.