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Cadillac Oscars ad shows none of its cars or trucks

Can you sell something without actually showing the product in an ad? While this sounds like a question that Don Draper might have, Cadillac apparently thinks it's possible with at least one of the brand's three upcoming Oscars commercial. Days after whiting-out the company's social media presence in preparation for the new campaign, some of the advertising is finally here. Titled Dare Greatly, the first released spot goes for a stripped down, minimalist aesthetic. The entire piece is made up of voiceover and ambient noise set over slow-motion driving shots of New York City. Viewers catch a few out-of-focus glances at a Cadillac interior, but otherwise the only vehicles in the commercial are the ones parked along the street. The speech that is the centerpiece of the ad is all about the glory in just making an attempt, rather than criticizing others. "There is no effort without error and shortcoming," it says at one point. According to The Detroit Free Press, the text comes from a lecture by Teddy Roosevelt in 1910 at the Sorbonne in Paris. Cadillac's commercial never actually attributes the words to the former president, but the company is playing up the connection on social media. The full 1:30 version of the spot is already streaming online, but Cadillac is cutting the commercial into 30-second and 60-second versions to air during the Oscars, according to The Detroit Free Press. Of the brand's two other ads during the awards show, at least one of them shows the company's vehicles.

Hertz and GM team up to put 175,000 rental EVs on the road

Hertz and General Motors have announced a significant partnership that will send up to 175,000 electric vehicles into rental fleets across the country. The deal will unfold over the next five years and include vehicles from all GM brands.   The partnership will run through 2027. Hertz estimates that the electric fleet can save as many as 8 billion gasoline-powered miles, removing 1.8 million metric tons of carbon dioxide-equivalent emissions from the air. Hertz says it will invest in becoming the largest renter of EVs in North America and notes that it already has tens of thousands available at 500 locations in 38 states. By the end of 2024, it plans to electrify a quarter of its fleet. Electric rental cars are a great way for travelers wanting to avoid gas, and they make excellent urban commuter cars. Hertz will also likely save a few dollars by avoiding oil changes and other routine maintenance that gas engines need. However, a hidden societal benefit of this deal may come when Hertz’s EV rental customers begin shopping for new cars. Many people are skeptical of EVs for various reasons, including range, charging, ease of operation, and cost. Giving people a low-risk introduction to EVs and the ability to test-drive one without a pressuring salesperson could drive more people to electrics. At the same time, there's also the risk that renters wanting to take their Hertz-GM EV on a road trip into sparsely populated areas may return with charging and range-related horror stories. Hertz currently doesnÂ’t ask what youÂ’re planning to do with your rental, but it does offer a chat service for questions, and range information is presented clearly on each vehicle. Related video: 2023 Cadillac Lyriq walkaround

Try the TB12 Method with Tom Brady's fancy Escalade limo

ESPN's 10-part documentary "The Last Dance" recently gave viewers an inside glimpse at the basketball GOAT Michael Jordan's rides. This week, the public has a chance to ogle one of the football GOAT's vehicles, and it's significantly different from any of the car's MJ drove. While No. 23 was most often seen in speedy sports cars, Tom Brady just listed a Cadillac Escalade limo for $300,000, or best offer. Posted by Becker Automotive Design, the builder of the vehicle, this is a 2018 Cadillac Escalade ESV Mobile Office. The Escalade has been stretched by 20 inches, including 10-inch lengthened rear doors, and it features additional headroom thanks to a five-inch extended-height roof. Inside, the rear row facing forward features three regular seats upholstered by Becker. The added middle row that looks toward the rear of the vehicle features two six-way power reclining VIP seats with electric leg rests. The VIP view sees a 32-inch HD LCD TV, while a 12-inch screen is mounted behind the VIP seats. Additionally, the Escalade has a Savant remote-control audio-visual system, two aviation-style folding tables with burlwood veneers, and a "high-end mobile internet router that allows for multiple service providers." “Parting ways with my Becker ESV wonÂ’t be easy," Brady said in a provided press statement. "From day one it became my sanctuary from the outside noise. I took pride in picking out all the customizations of the ESV; from the trim of the seats to the color of the rug. With such limited time in my busy schedule, the ESV gave me those extra minutes to study my play book, make phone calls and be with my family. Immediately my productivity went up and my stress came down. I hope the next owner will take great care of her; she will always be a part of the Brady family.” P.R. speak aside, the Cadillac is surprisingly cheaper now than it was when Brady purchased it. The ESV originally sold for $350,000, and with 13,000 miles on its clock, it is now listed for $300,000, or best offer. Considering Brady is the greatest football player of all time, no debate, and is set to have his own nine-part ESPN documentary, we wouldn't be surprised if the best offer is higher than the asking price. Maybe he'll take the money and trade up for a Lexani Escalade Mobile Office. Related Video: