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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2020 Cadillac Escalade spied for the first time

Cadillac is expanding its crossover and SUV range with a new three-row XT6, but that doesn't mean it has forgotten about the one that started it all. As seen in the above photos, the company is testing a new version of the Cadillac Escalade. It's well-covered, but there are a number of details that we can make out. We'll get to what we can see of the design in a bit, but the big news is the suspension. Like the new Tahoe we previously spied, the 2020 Cadillac Escalade will have an independent rear suspension replacing the solid axle set-up that GM's full-size SUVs have always possessed. Its rivals from Ford/Lincoln went independent long ago. We can't underline enough how much of a difference this will make. Handling should be less cumbersome and the ride will be smoother and less prone to jiggling over bumps. It would be improved even further if Cadillac continues to offer magnetically controlled shocks as standard. Inside, the third-row should be positioned lower, thus lowering the current sky-high load height and resulting in a third-row that's actually habitable. In other words, the Escalade won't be so archaic. You can see the visual differences between the new (top) and current (bottom) designs below. Now, as for the design, our best clue to the new Escalade's design is in the grille. The flashy slatted chrome grille of the current model is gone and in its place a more modest mesh grille with little studs pushed to the front. It's very much like the grille found on the new CT6 and XT4. Also, like those two vehicles, the headlights appear to have more horizontal elements than the very vertical examples on the current Escalade. The rest of the SUV is harder to make out. The profile is very similar to the current one, and will surely be shared with the Chevy Tahoe and Suburban and GMC Yukon models. The rear features new rectangular exhaust tips nestled into the rear bumper. The taillights will likely continue to stretch up the rear pillars. Like the suspension, the Escalade will continue to be generally mechanically the same as the aforementioned Chevy and GMC versions, albeit with the best parts standard. The updated 6.2-liter V8 with Dynamic Fuel Management first introduced on the Silverado and Sierra will likely be the standard engine. It will then be paired with the 10-speed automatic transmission. With the new Navigator so widely impressing in reviews and in sales, this new Cadillac Escalade will have to step it up.

Cadillac to augment dealers with 700 'boutique' stores

Johan de Nysschen is on a mission to revitalize Cadillac. Since taking over as chief executive of the American luxury brand, the former Audi and Infiniti exec has set about moving the brand's headquarters to New York, switched advertising firms, launched a completely new naming scheme for its model line, and has a whole raft of new products planned. And now he's working on changing how its dealer network operates. Speaking at both the Washington Auto Show and the NADA dealers' convention in San Francisco this week, de Nysschen has outlined a new plan for its US dealers. The network presently consists of over 900 stores – some 200 of which are stand-alone Cadillac dealers, with the remaining 700 attached to other GM brand showrooms. Contrary to earlier fears, de Nysschen notes that the dealer network is larger and covers more territory than those of import brands, and has no intention of cutting that number down. But he is asking those 700 mixed-brand dealers to create a new showroom experience for Cadillac customers. In this latest announcement, Cadillac refers to a new model of "boutique" showrooms that will encompass new technologies, higher-trained staff and luxury amenities to give those attached Cadillac showrooms a more unique feel. The plan includes installing "virtual showroom" systems that will allow potential customers to configure a new car using interactive displays and "potentially even holograms." The plan also calls for "new standards for compensation... with more precise alignment of local sales and potential for each dealer" in order to make sure that the requisite investment in the infrastructure and staff training are worthwhile for the dealers. Just what form these new systems will take, we don't know at this point. Nor are we sure why Cadillac isn't including its 200 stand-alone "flagship" dealers in the initiative. But we're sure we'll be finding out more about de Nysschen's plans on the dealer front in due course. Cadillac Discusses U.S. Dealer Network Development 2015-01-22 WASHINGTON, D.C. – As part of Cadillac's overall mission to expand and elevate within the premium automotive sector, the brand today outlined its strategy to upgrade its U.S. dealer network. Speaking at both the Washington, D.C. Auto Show today, and this weekend's annual National Auto Dealers Association convention in San Francisco, Cadillac President Johan de Nysschen will outline how the brand will target enhancements in the customer experience.