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Cadillac to augment dealers with 700 'boutique' stores

Johan de Nysschen is on a mission to revitalize Cadillac. Since taking over as chief executive of the American luxury brand, the former Audi and Infiniti exec has set about moving the brand's headquarters to New York, switched advertising firms, launched a completely new naming scheme for its model line, and has a whole raft of new products planned. And now he's working on changing how its dealer network operates. Speaking at both the Washington Auto Show and the NADA dealers' convention in San Francisco this week, de Nysschen has outlined a new plan for its US dealers. The network presently consists of over 900 stores – some 200 of which are stand-alone Cadillac dealers, with the remaining 700 attached to other GM brand showrooms. Contrary to earlier fears, de Nysschen notes that the dealer network is larger and covers more territory than those of import brands, and has no intention of cutting that number down. But he is asking those 700 mixed-brand dealers to create a new showroom experience for Cadillac customers. In this latest announcement, Cadillac refers to a new model of "boutique" showrooms that will encompass new technologies, higher-trained staff and luxury amenities to give those attached Cadillac showrooms a more unique feel. The plan includes installing "virtual showroom" systems that will allow potential customers to configure a new car using interactive displays and "potentially even holograms." The plan also calls for "new standards for compensation... with more precise alignment of local sales and potential for each dealer" in order to make sure that the requisite investment in the infrastructure and staff training are worthwhile for the dealers. Just what form these new systems will take, we don't know at this point. Nor are we sure why Cadillac isn't including its 200 stand-alone "flagship" dealers in the initiative. But we're sure we'll be finding out more about de Nysschen's plans on the dealer front in due course. Cadillac Discusses U.S. Dealer Network Development 2015-01-22 WASHINGTON, D.C. – As part of Cadillac's overall mission to expand and elevate within the premium automotive sector, the brand today outlined its strategy to upgrade its U.S. dealer network. Speaking at both the Washington, D.C. Auto Show today, and this weekend's annual National Auto Dealers Association convention in San Francisco, Cadillac President Johan de Nysschen will outline how the brand will target enhancements in the customer experience.

Next-gen Cadillac Escalade spied with grille uncovered for the first time

The next generation of full-size GM SUVs is coming, and the Cadillac Escalade may the most anticipated reveal of them all. Lincoln has blown up the scene with its excellent Navigator, and Cadillac needs something revolutionary in response. Our latest set of spy photos show us what appears to be a camouflaged Escalade, but it’s missing some of the camo covering the grille. None of our previous Escalade spy photos have given us this detailed of a look at the grille before. The grille design looks like a blown-up version of the XT6 right now. ItÂ’s not the exact same pattern as we see on the Sport or Premium Luxury trims of that car, but the design looks like it comes from a similar mind. ThereÂ’s certainly no mistaking it for anything other than a Cadillac, as the Yukon and Tahoe likely wonÂ’t be sporting such gaudy front pieces — the jury is still out on a potential High Country trim, though. This particular tester looks like it was caught on GMÂ’s proving grounds, as the driver unsuccessfully tries to hide his face from the camera. Just like previous spy shots, these feature the same rectangular exhaust outlets and independent rear suspension down below. We still have no idea what the rest of the SUV is going to look like, but as GM is wont to do these days, a big grille is a certainty now. The camouflage conceals just how far it stretches from one side to the other, but weÂ’ll be interested to see how much of the design language is ripped from smaller SUVs like the XT6 and XT5. We have a feeling Cadillac plans on giving us something new and game-changing with the Escalade; we just donÂ’t know if the styling is up to the task yet.

Lyft and Ghostbusters want to take you for a ride in Ecto 1

Part of the fun of using a service like Lyft is that you never know exactly what kind of car will pick you up. And if you're in select cities this weekend, it could be the Ghostbusters' Ecto 1. Lyft is picking riders up in a 1982 Cadillac DeVille wagon decked out in the livery of everyone's favorite ghost catchers as part of a promotional tie-in with the new Ghostbusters movie. Just select Ghost Mode when ordering a car, and a decked-out Ecto 1 should appear. Customers can't ride with Slimer, but Lyft is packing each car with Hi-C Ecto Cooler – the relaunched juice drink that most older millennials lived on during their childhood – and Twinkies. If you're questioning the Twinkies, we strongly recommend you go back and watch the 1984 original. Egon will educate you. Riders in New York, Los Angeles, San Francisco, Boston, and Washington can order a free ride in Ecto 1 on Friday, July 1 or Saturday, July 2, between 10 a.m. and 6 p.m. Ghostbusters, starring Kristen Wiig, Melissa McCarthy, Leslie Jones, and Kate McKinnon, hits theaters on July 15. Related Video: News Source: Lyft via YouTube Celebrities TV/Movies Cadillac Wagon Luxury Special and Limited Editions Videos Lyft ecto 1 1982 cadillac deville