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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Cadillac CT6 production ceases January 2020 as part of D-Ham layoffs

General Motors filed paperwork under the Worker Adjustment and Retraining Notification Act with Michigan's Department of Labor and Economic Opportunity this week, detailing events to come at the automaker's Detroit-Hamtramck Assembly Plant. Starting February 28, 814 salaried and hourly workers at D-Ham, as its called, will be laid off. The 753 workers represented by the UAW will begin receiving offers in January to relocate to facilities in Michigan and Ohio, or buyout offers. As the 4-million-square-foot plant winds down through April 3 to a skeleton crew, the Cadillac CT6 ceases production in January 2020, and the last Chevrolet Impala comes off the line on February 28. The loss of the CT6 represents the end of Cadillac's latest brief, and highly regarded, adventure into flagship sedans. It might also mean the end of the 4.2-liter Blackwing twin-turbo V8 engine, at least for the moment. Both casualties are calamities. The death of the Impala closes the door on a nameplate in production for 52 years since 1957, having started off as a top-tier trim for the 1958 Bel Air known as the Bel Air Impala, once advertised with the line, "Lets you know you're the boss." As part of the new four-year labor agreement with the UAW, GM is keeping D-Ham open to build a new line of battery-electric vehicles, ultimately investing $3 billion and tripling employment to 2,225 workers when fully operational. The agreement described the coming EV as a "van" that would commence production in late 2021, but various reports say what's actually coming is a range of premium EVs in pickup and SUV bodystyles under the program codename BT1. The easy predictions put an electric GMC Sierra and Cadillac Escalade among the EV fold, but not until 2023, according to auto industry forecaster LMC Automotive. Before that, LMC claims an electric van will debut in late 2021, along with a battery-powered rebirth of the Hummer brand in pickup and SUV forms, also in late 2021. 

Lexani Motorcars unveils plans for 2021 Cadillac Escalade Mobile Offices

Lexani Motorcars is an aftermarket shop that specializes in high-end luxury customizations for a variety of large SUVs and vans. The Corona, Calif. company aims for business-class-type vehicles, rather than "Pimp My Ride" hack jobs, and has recently been working on 30-inch extended mobile office conversions, among other projects. Up next: the 2021 Cadillac Escalade. Lexani Motorcars, not to be confused with Lexani wheels, took to Instagram to show off a vision for a custom office setup for the new-generation 2021 Escalade. Cadillac's large SUV would be extended by 30 inches and outfitted with a plethora of over-the-top luxury options. Lexani's most extreme additions include armoring, but their toys don't have to be that serious. The most immediately noticeable feature in the Escalade is the starlight headliner. Similar to what's seen in certain modern Rolls-Royces, the starry ceiling is not necessarily a new feature for Lexani Motorcars, but the design has evolved. This most recent interpretation looks like it has a specialized design, possibly one that mimics a real part of the sky.  The Mobile Office includes four massive captain's chairs, each of which has motorized functionality and quilted leather. In between each set of seats is an integrated iPad tablet, and more are seen built into the walls of the SUV. Each seat also has a fold-out desk and foot rests for reclining.  Furthermore, the Mobile Offices include hideaway big-screen TVs that pop up behind the rear seats. Other options include satellite, curtains or shades for the windows, custom trim pieces made out of high-end materials such as carbon fiber or real metals, cooled storage for drinks, and storage compartments for libation stemware. Lexani Motorcars does not list a price, as each car is configured per the customer, and it does not mention when the new Escalades will become a reality. The Escalade was originally estimated to launch in late 2020, but it's unclear whether or not that will be affected by the current production stoppages due to coronavirus.           View this post on Instagram                   Now accepting pre-orders on 2021 Escalade Mobile Offices ? Inquiries: info@lexanimotorcars.com A post shared by Lexani Motorcars (@lexanimotorcars) on Mar 23, 2020 at 3:22pm PDT           View this post on Instagram                   Look forward to rush hour?