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Cadillac plans new branding campaign to go with new products

Cadillac's new leader says the GM luxury brand now has "thousands of people" working on its behalf back at its soon-to-be new headquarters in the Detroit suburb of Warren, with a new branding campaign under development and plans to fix longstanding quality issues. Cadillac President Steve Carlisle granted an interview with the Detroit Free Press in which he said he'll unveil a new strategy to redefine the luxury brand, which he's calling a "master brand," in the first quarter of 2019. "Cadillac has its own values — boldness, optimism, innovation, sophistication — that will reflect in the master brand," Carlisle told the outlet. The challenge is "how to bring those to life." He added that Caddy won't be defining itself simply as a viable option to gold-standard Germany luxury cars. "We're targeting customers versus competitors. Cadillac has to have its own persona and not be defined by where other brands are and are not. It has to have its own definition and that's what we're reflecting in our master brand." Carlisle, who was promoted to lead Cadillac in April, put his first stamp on Cadillac last month when the brand announced it will move its headquarters back to Warren, Mich., across the street from GM's massive Tech Center, after more than three years in Manhattan's SoHo neighborhood. He said its Cadillac House showroom, a ground-floor space used to display models and stage events with partners, will remain open "for the time being" and that the brand will use what it learned well outside of its Detroit auto-industry bubble to move the brand forward. He'll have his work cut out for him. Cadillac plans to launch a new or redesigned vehicle every six months for the next three years, and Carlisle said he wants the brand to be GM's technology leader, the first to deploy self-driving and electric-vehicle technology of GM's stable of brands. Yet the brand just ranked second-from-last in Consumer Reports' new reliability survey for 2018. Jon Linkov, deputy auto editor for CR, said the brand suffered for widespread complaints about its Cadillac User Experience infotainment system, with owners reporting frequent crashes, frozen screens and problems with voice control. "Most of (the complaints) really ran through the CUE system being a major culprit for Cadillacs," Linkov said. Through September, Cadillac's year-to-date sales had dipped a half a percentage point from the first nine months of 2017 to 113,240 units.

Cadillac back on track with 600-hp ATS-V.R racer in FIA GT3 spec [w/video]

There was already a rumor brewing that Cadillac might eschew the CTS as its racecar next season in favor of the ATS Coupe. It turns out that is absolutely the case, and now we know just what this 600-horsepower, future racer looks like. The coupe might not be limited to competing in just the US, though, because it's built to FIA GT3-specifications, meaning that this Caddy is also eligible to race in over 30 series worldwide against the likes of Bentley, McLaren, Audi and other premium brands.
The heart of this massively winged Cadillac is an engine dubbed the LF4.R. It's based around the unit in the production ATS-V and CTS Vsport but with larger turbos, bigger intercoolers, side exhausts and other tricks. Cadillac claims it makes a monstrous 600 hp and 520 pound-feet of torque in unrestricted form.
As the photo above shows, the ATS-V.R also wears an aggressive aero kit with a carbon fiber front splitter, and a wing at the back that could probably double as a picnic table in a pinch. The dry weight of the whole package is quoted at about 2,900 pounds, which is around 700 pounds less than the street version.

2018 Cadillac XTS V-Sport Drivers' Notes Review | Cruise missile

The XTS is a standout in Cadillac's current lineup. It's a throwback to the automaker's cars of the '90s and early 2000s. It's big, comfy and packs a punch under the hood, but there's only a slight pretense of sportiness, despite the V-Sport moniker. If you want a Cadillac that handles, buy a CTS or ATS. Still, there's nothing wrong with being a big, slightly soft cruiser. Not everyone is out to conquer the Nurburgring. Some people just want comfy seats and a half-mile of wheelbase. Our tester is the range-topping Platinum V-Sport trim. At $73,040, it's not exactly cheap. That said, you do get a hell of a lot for your money. This car has heated and cooled massaging front seats with 22-way power adjustment, a heated steering wheel, heads-up display, the latest version of Cadillac's infotainment system, Bose surround sound, LED headlights and adaptive cruise control. That's not including all the V-Sport goodies like Brembo brakes, magnetic ride and a howling 3.6-liter twin-turbo V6. Senior Editor, Green, John Beltz Snyder — Hopping in the Cadillac XTS, the familiar surroundings created a certain set of expectations. Like judging a book by its cover, it's an easy trap to judge a Cadillac by its interior (they all feel the same to me). Some of what I expected, I got: a smooth ride, hearty pep, robust driver assist and fussy audio and HVAC controls. What surprised me was just how urgent this motor is. On paper, that should come as no surprise. The V-Sport's 3.6-liter twin-turbo V6, making 410 horsepower and 369 pound-feet of torque, is bound to pack a punch. You almost forget what that should feel like, though, until you put your right foot down. There's no lag, and despite the all-wheel drive, there's even a little torque steer. The lightness of the steering means it's no difficult task to account for it, though. Speaking of steering, I actually enjoyed bending this through tight corners. It's a breeze to saw the tiller back and forth, and the car communicates the interaction between the tires — especially up front — with the road. I'd like to take this Caddy to the track. Associate Editor Reese Counts: I liked this car way more than I thought I would. I was expecting a DTS or STS with a fresh face and a bit more punch. In a way, that's what this is, but I don't mean that as a knock. I don't need every car I drive to be able to put down hot laps. Sometimes I want something with soft seats (that massage!) and a big engine to get me home quickly.