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6 luxury car brands to watch in 2024

2023 was a healthy year for the auto industry, and even with incentives returning and dealer lots filling up, there's plenty to like about the market if you build luxury automobiles, and we expect 2024 to be more of the same, which makes luxury-segment rivalries all the more interesting. Top luxury car brand rivalries? Well, that sounds downright uncivilized. But we know better, don't we? And when every quarterly sales update is an opportunity to remind somebody else that they bought the wrong status symbol, well, who can resist? Certainly not the diehard customers who fly their favorite brands' banners high.  Read more: Auto sales: Industry records best year since 2019 Read more: 2023 auto sales and 2024 preview: Ford Bronco vs. Jeep Wrangler This is a tricky segment to define, but essentially, we're looking at luxury car brands with depth to their portfolios and dealerships that exist to attract real-world customers. The Bentleys, Rolls-Royces and McLarens of the world are luxury cars, certainly, but we're more concerned with brands that have a bit more mass appeal — manufacturers who treat supply constraints as fiascos rather than features. If you disagree with our selections, feel free to let us know in the comments.  And since we're mostly concerned with finishing order, the luxury brands and totals featured here may change as new data come in throughout 2024. Due to the wild swings of the past several years, we're treating 2023 as the baseline by which we'll measure sales performance. And rather than rank brands vs. their finishing order in 2022, when supply-chain and inflationary issues still played havoc with sales figures, we're starting 2024 off with a clean slate.  The mainstream luxury segment is always a dogfight, but with their varied approaches to electrification all of the major luxury brands are in the midst of reshaping the premium landscape. Who is doing it right? Well, according to U.S. shoppers, the usual suspects are up to their old tricks.

GM shows off 'digital vehicle platform' enabling more in-car tech and OTA updates

It appears to have dropped the sobriquet "Global B," but General Motors' new electrical architecture has bowed in drawings and video. This is the "digital vehicle platform" GM president Mark Reuss spoke to Reuters about in 2015, saying it would move a great deal of a vehicle's computer work to the cloud and enable over-the-air updates. Reuss took the microphone for the debut, too, saying, "Our new digital vehicle platform and its eventual successors will underpin all our future innovations across a wide range of technological advancements, including EVs and expanded automated driving." The system will go into production later this year, appearing in dealerships first either on the 2020 Cadillac CT5 or the mid-engined 2020 Chevrolet Corvette. Yes, these are the same electronics cited for delaying the launch of the C8 Corvette over excessive draw, security and getting the more-than-100 computer modules to communicate seamlessly. When Car and Driver asked about that, GM replied with "No comment." Volkswagen's having the same issues with the Mk8 Golf right now, though, so GM isn't alone, and this will be the new normal among OEMs for a while. What's certifiable is that the new architecture is robust enough to handle 4.5 terabytes of data per hour, which is five times what GM's current wiring can handle. And thanks to Ethernet connections of 100 Mbps, 1 Gbs and 10 Gbs, communication within and without the vehicle happens much faster. The advances mean better screen resolutions, better battery management for hybrids and electric vehicles, the capability for over-the-air updates and "functionality upgrades throughout the lifespan of the vehicle." Cadillac's Super Cruise has already been lined up as a leading candidate for constant improvements in the driving assistance suite, a key part of GM's "vision for a world with zero crashes, zero emissions and zero congestion." And whenever GM decides to take the plunge, it will mean a 48-volt electrical system. More than 300 specialists worked on the digital platform, and security was a huge part of the task. We've already heard that GM consulted with Boeing and military contractors on how to prevent hacking. The carmaker has an internal Product Cybersecurity group that reached out to the research community, and created a "bug bounty" program to crowdsource uncovering any flaws.

Junkyard Gem: 1967 Cadillac Fleetwood Sixty Special Sedan

If you lived in North America in 1967 and you wanted to show the neighbors you'd clawed your way to the peak of the success pyramid, only one car would do: Cadillac Fleetwood. Today's Junkyard Gem is 4,685 pounds of General Motors luxury hardware, finally knocked off the road at age 53 by an unfortunate wreck and now residing in a Denver self-service wrecking yard. The Cadillac brand endured some rough years during the 1970s and 1980s, but rode high during the 1960s. The Fleetwood Sixty Special Sedan started at $6,423 in 1967, or just over $50,000 when figured using inflation-adjusted 2020 dollars. A Mercedes-Benz 250SE sedan set you back $6,385 that year, but it weighed barely half as much and packed just 148 horses against the Cad's 340. Really, you had to get a genuine Rolls-Royce to out-swank the Fleetwood-driving Joneses back then (the Lincoln Continental and Imperial didn't have quite the snob appeal at that time), and the Roller cost more than several Fleetwoods combined. This car has been around during its long life. On the windshield, we see 1980 and 1981 parking stickers from the Keeneland Club in Kentucky. This car was already 13 years old by that time, but still very classy. At some point, the car must have migrated to California. Here's a U.C. Berkeley sticker. This ancient In-N-Out sticker comes from the Southern California-only era of the famous hamburger chain. Sometimes it's tough to determine the reasons that an old car ended up in a place like this, but that's not a problem here. Let's hope the car's occupants had their belts on (lap belts only in 1967, but still better than nothing), because these old Detroit land yachts didn't have much in the way of energy-absorbing crumple zones. The paint and interior are quite rough, so this car depreciated from being worth perhaps a couple of grand to scrap value in an instant.  Cruise control was a very rare option in 1967, and this car has it. The famous Fleetwood triple-tone horns were still there when I got to this car. Under the hood, 429 cubic inches (7.0 liters) of super-smooth Cadillac pushrod V8. This engine grew to 472 and then 500 cubic inches during the following few years. The paint shows some great patina. Did I buy the horns? Of course I bought the horns — I always bring my trusty lightweight junkyard toolbox when I head out to shoot some Junkyard Gems. Related Video: