2010 Cadillac Escalade Base Sport Utility 4-door 6.2l, Black, Rwd, Clean. on 2040-cars

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Cadillac's de Nysschen won't budge on raised pricing

According to new Cadillac boss Johan de Nysschen, it will take between 10 and 15 years to elevate GM's top brand, which was once hailed as "The Standard Of The World," back to prominence in the minds of American customers. And to hear the executive talk of it, the brand is going to have to be willing to see sales falter in the near-term before they recover:
"Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars... Or you have to drop the price and continue to transact at the prices where you were historically... I think the logical conclusion is that it's better to build off a very solid base in terms of [product] credibility, charge a fair price for the car and realize you have to wait until the volume comes."
In other words, sales will fall before they rise, and the brand has to be okay with that. Notice, too, that de Nysschen speaks of "a fair price" for Cadillac cars and utility vehicles. In this case, "fair" means more than many of the brand's traditional buyers are accustomed to, and roughly in line with the brands and machines Cadillac believes it is competing against. For instance, the newly enlarged 2014 CTS carries a suggested retail price that is over $6,000 higher than it was in 2013, and some trim levels boast an even higher price premium over the models they replace.

2021 Cadillac Escalade Interior Review | Tech-forward fortress

Of all the interiors that are vital to Cadillac’s success, the new 2021 EscaladeÂ’s is arguably the most important. ItÂ’s supposed to be the best GM can muster, and the previous generation was a distant second to the classically elegant Lincoln Navigator. Cadillac didnÂ’t try to copy LincolnÂ’s success with its redesigned full-sizer, instead opting to follow a more generic theme of tech-forward luxury. When we say tech-forward, though, we mean it. The 38 inches of curved OLED screens we covered in our Escalade infotainment review absolutely dominate the dash in a brazen display of opulence. There isnÂ’t much room for anything else to take center stage, but whatÂ’s there is extremely nice. Large swaths of wood trim stretch across the dash and also adorn a substantial part of the center console. ItÂ’s harder to find something that doesnÂ’t feel like soft-touch leather, wood or metal trim than it is to find cost-cutting materials. There are certainly some areas with the usual black plastic for buttons, but every car company that isnÂ’t Rolls-Royce resorts to plastic at some level. The seating position and ergonomics of the Escalade are a big step up from past models. There was a feeling of claustrophobia in previous Escalades with the whole interior being built up around the driver in an unfriendly manner. This Escalade tones that down with lower and flatter surfaces, along with just being bigger in general. That feeling of expansiveness is great for decompressing and relaxing in the available heated, cooled and massaging seats. Riding in the back is almost as lovely. Switching to an independent rear suspension and making the vehicle longer means more passenger and cargo space (10.3 cu-ft more than before with the third row up). The majority of this is realized in the third row (10.4 inches more than before), where even large adults can sit comfortably with a laid-back seating position. Before, if your knees weren't in your face, it's probably because you gave up and hitched a ride with someone else. A BMW X7 or Mercedes-Benz GLS will still outclass it for materials and third-row features, but the Escalade wins on sheer bigness. Getting back there is a breeze with a huge walkway, though putting the seat back into place is borderline annoying, requiring much more physical effort than a powered second row would. As big as the third row is, sitting in the second row is even better thanks to the massive dual screens mounted to the front headrests.

2015 Cadillac ATS Coupe configurator is ready to get personal

If you are in the market for a luxury coupe but would prefer it to be American, then you are in luck because the configurator for the 2015 Cadillac ATS Coupe is now online.
Prices for the Cadillac start at $38,990 (including the $995 destination fee) for the 2.0-liter turbocharged four-cylinder with 272 horsepower and 295 pound-feet of torque, or $46,145 for the 321-hp, 275-lb-ft 3.6-liter V6. Gearbox options include a six-speed manual on some 2.0 models or a six-speed automatic on both of them, and they can be ordered with all-wheel drive for $2,450 to the four-cylinder or $2,600 to the 3.6.
One thing that Cadillac does especially well here is giving customers a plethora of models and options to choose from. Trim level choices include standard, luxury, performance and premium for the four-cylinder or luxury, performance and premium for the V6. There are also 10 colors available, five of which carry an extra premium of $495 or $995. Upgraded interior packages for $1,295 add improved trim and leather, as well.