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Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."

2022 Cadillac CT5-V Blackwing will get carbon fiber seat backs

Cadillac is putting the finishing touches on the 2022 CT5-V Blackwing, the high-performance sedan that will pick up where the CTS-V left off. It announced the model will be available with carbon fiber front seat backs. Presumably found on the list of extra-cost options, the weight-saving carbon fiber seat backs will stand out with a book-matched design and a laser-etched V-Series logo that will remind the passengers sitting in the back that they're not riding in a regular CT5-V. Interestingly, Cadillac noted the seats will also boast "other customer-centric innovations and features" that will be detailed closer to the sedan's on-sale date. Chairs are hardly on the front lines of automotive innovation, so we're looking forward to learning more about what Cadillac has in store. Drivers will have carbon fiber in front of them, too, because the multi-function steering wheel's bottom spokes will be made with the composite material. Cadillac hinted the sedan's top speed will lie in the vicinity of 200 mph. 2021 Cadillac CT5-V Blackwing spied View 15 Photos Nearly everything else we know about the CT5-V Blackwing comes from a diverse selection of rumors, industry murmurings, and spy shots. We learned earlier in 2020 that it might receive an updated version of the 6.2-liter V8 that powered its predecessor, not the 4.2-liter Blackwing engine it's named after, and leaked images strongly suggest a manual transmission will be available, though we assume Cadillac will also offer an automatic. It might be a six-speed stick, or Cadillac could use a version of the Chevrolet Corvette's seven-speed manual. Our questions will be answered when the 2022 Cadillac CT5-V Blackwing finally makes its debut. It's scheduled to go on sale in the summer of 2021, so its unveiling is likely a couple of weeks away, and Cadillac warned availability will be limited. The smaller CT4 which replaced the ATS, is also in line to get the Blackwing treatment.

De Nysschen says Cadillac will be ready for a $250,000 model in 15 years

Cadillac president Johan de Nysschen has some very, very lofty goals for the American luxury car manufacturer. That's according to a new report from Reuters, where the former Audi and Infiniti exec says that Cadillac is only 15 years away from selling a $250,000 car. "It is too early today for a $250,000 Cadillac," de Nysschen told Reuters at the LA Auto Show. "Fifteen years from now, it won't be." Now, provided de Nysschen doesn't envision a future of hyper-inflation, where an ATS rings up at $200K and a CTS at $225,000, the idea that Cadillac could sell a car worth a quarter-of-a-million dollars in just 15 short years is the very definition of ambitious. That's doubly true when you realize that, at present, Cadillac's most expensive vehicle is the Escalade ESV Platinum, which costs no more than $97,940, while de Nysschen said the upcoming CT6 sedan will be priced "in the 70s." What do you think? Could a Cadillac that costs well over twice as much as the brand's most expensive current vehicle be a reality in the distant future? Or is de Nysschen aiming too high too soon? Let us know what you think in Comments. News Source: ReutersImage Credit: Jae C. Hong / AP Cadillac Luxury cadillac ct6