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Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.

How Indy 500's JR Hildebrand made an emergency pitstop in Goodland, Kansas

INDIANAPOLIS, In. – Race driver JR Hildebrand is an Indianapolis 500 celebrity, but last week on his way to Indy he was just another repair job at AlexÂ’s Radiator and Auto Repair in Goodland, Kansas. Well, not just any repair job. Hildebrand, a true car guy whoÂ’s just as comfortable driving his bagged 1960 Cadillac Coupe de Ville as he is a 230-mile-per-hour Dallara IndyCar, decided to pull the grand old ride out of storage in Boulder, Colorado, and cruise 1,100 miles to Indianapolis Motor Speedway. At 33, Hildebrand loves the classics, especially cruising in a ride nearly twice his age. It helps him separate from the pull of Twitter, Instagram and text messages before two weeks of foot-to-the-floor stress. Interstate 70 would be his perfect world. Except Â…           View this post on Instagram                       A post shared by JR Hildebrand (@jrhildebrand) “It was highly eventful for the first 300 miles,” said Hildebrand, who is practicing this week for his 11th start in the 500 on May 30.  The Caddy, a 390-powered pink beauty he calls Rosie, “had been sitting for a year, but it fired right up” and cruised just fine early in the trip. But as it approached the Colorado-Kansas state line, the suspension's airbag controller started flickering, the windows were slow to roll up, the gas gauge didnÂ’t work and the engine started to stumble. “IÂ’m thinking maybe IÂ’m only getting seven miles per gallon and IÂ’m out of gas,” Hildebrand said. “So I peeled off, ran a light and got to a gas station. It only took 12 1/2 gallons and was dead. ItÂ’s pretty unlikely that the collector in the fuel tank was leaving six gallons in this thing. I took a jump, and once I got it fired up, I got it back on the road and it ran fine for another 40 or 50 miles, and then the same thing started to happen. I pulled in and got another jump." (His wife Kristin was following behind in their Subaru, along with their dog). He stopped in Goodland and bought a new battery, “figuring the battery was toast at that point, whether that was the problem or not,” he said. “They did their diagnostics thing at the parts store, and it wasnÂ’t totally clear what was wrong.” Assuming the problem was somewhere in the charging system, he headed toward a nearby NAPA only to find it was closed. Along the way, though, he noticed AlexÂ’s Radiator and Auto Repair.

Cars with the most reckless drivers are full of surprises

Insurify is a site for comparing auto insurance quotes. Because insurance shoppers need to submit information like the vehicles they're driving and the infractions they've compiled while driving those vehicles, Insurify has quite the database of correlations tying certain models to a habit of breaking certain laws. When the site's data analysts decided to compile a list of the top ten models for reckless driving citations in the decade from 2010 to 2019, the ranking contained a few wild entries. The Dodge Challenger making the countdown will surprise precisely zero people. But the Saturn L200? First, a definition: USLegal.com defines reckless driving as "driving with a willful or wanton disregard for safety. It is the operation of an automobile under such circumstances and in such a manner as to show a willful or reckless disregard of consequences." So this list is a caution about particular drivers more than the cars. For a baseline, according to Insurify data, for any random model, 15 out of 10,000 people who drive that model have picked up one citation for reckless driving. Back to that Challenger, then. No shocker for being here, but it's actually number 10, with 44 out of 10,000 Challenger drivers nabbed for a willful disregard of consequences on the road. That's better than the first surprise entry, the Saturn L200, a sedan only on sale for six years, with the least horsepower on the list, and out of production since 2005. The data set put drivers of GM's extraterrestrial sedan at 45 reckless pilots per 10,000 drivers. There are two pickups on the list, the only modern one being the Ram 1500 at eighth, with a rate of 46 in 10,000. Somehow, drivers of the third-best-selling pickup in the U.S. outrun the overwhelming numerical superiority of the best-selling vehicle in the States, the Ford F-150. The other pickup is the Chevrolet K1500 at number five, with a rate of 56 in 10,000. This is not only the oldest vehicle on the list, it went out of production in 2002, before any other vehicle on the list. Between the trucks, the Volkswagen CC slotted in at seven with 47 in 10,000 reckless driving chits, the Cadillac ATS slipped into sixth with 48 in 10,000.  The top four is a bag of unexpected. The Nissan 370Z is the first hardcore sports car on the list at number four, with 61 in 10,000 Z drivers flaunting their Fairladys in the face of Johnny Law.