2009 Cadillac Escalade Esv Base Sport Utility 4-door 6.2l on 2040-cars

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Cadillac puts on a big performance for the Oscars with 'Rise' campaign

Cadillac skipped the Super Bowl, saving its big play for the 91st Oscars telecast tonight. America's luxury brand has a presence planned for nearly every medium, from television to Twitter to stairstep stories tied into the new commercial campaign. Speaking of which, that campaign is called "Rise," and lauds the "now-complete SUV portfolio" as well as Cadillac's determination to get back to the top. Four new spots will debut: "Rise Above," celebrating the XT6 and the rest of the new range, "Take the Stage," focused on the Escalade, "Make Your Escape," all about the XT4, "Take Flight," for the XT5. The first commercial will be 60 seconds, while the other three are 30-second spots. Cadillac chose Childish Gambino's song "Me and Your Mama" for the campaign soundtrack — it works a lot better than you might guess based on the track name. Beyond that, the Cadillac logo will grace the red carpet, the first time any commercial logo has made a home on the walk of honor. The stairs will be decorated with blue horizontals, inspired by the stair-like pattern of blue in the Cadillac crest. The blue in the carmaker's logo is said to represent "knightly valor" — which, yes, is totally made up, but Cadillac made it up a long time ago, not for this campaign. The real point is that two celebrities in attendance will stand on the steps and present their own stories of rising up. You can check out all the commercials here, watch them unveiled in real time during the Oscars telecast, keep up with what your eleventy hundred Twitter friends think by checking out the hashtag #KeepRising, and finish it off with some time on the Keep Rising microsite.

Online Find Of The Day: 2008 Cadillac XLR picks up where Excalibur left off

We try very, very hard to keep snark away from creations like the one you see here. After all, someone poured plenty of enthusiasm, time and money into turning a 2008 Cadillac XLR into a modern interpretation of the new-old cars typically done by cottage builders like Excalibur and Clénet. Even so, it's hard not to wince when you set an eye on this machine. With its wheelbase stretched to accommodate the extra bodywork, goofy sidewalls and upkicked nose (examine it in profile, it looks slightly bent in the middle), this "neoclassic" takes whatever was loveable about the Cadillac underneath and buries it in a tacky grave.
Miraculously, the engine bay has been left unmolested, which means the retractable hardtop convertible still features a 4.6-liter Northstar V8 engine good for 320 horsepower. If only that were enough to outrun its shame. If, for some reason, you feel like taking this thing home, Harry Kaufmann Motorcars of Milwaukee says it can be yours for a paltry $74,998. We wish were joking. Check it out here.

Cadillac gives enthusiasts an early look at its next high-performance sedans

Cadillac will introduce a pair of sport sedans named CT4-V Blackwing and CT5-V Blackwing, respectively, at 7 p.m. Eastern today (February 1). While car companies routinely drum up excitement for new models by releasing tightly-cropped or blacked-out images, Cadillac surprised us with a photo, and a TV spot that aired during the Rolex 24 at Daytona, that shows both cars in their entirety. Somewhat confusingly, the CT4-V and the CT5-V are not direct replacements for the ATS-V and the CTS-V; they're mid-range models, and they're powered, equipped, and priced accordingly. It's these flagship Blackwing variants that will pick up where the last-generation Vs left off with a significant bump in power, numerous chassis tweaks, and a more aggressive-looking design. They'll arrive in showrooms in time for the 2022 model year. Blackwing drivers won't draw unnecessary attention to themselves, because the visual changes are relatively subtle. Riding on model-specific wheels, the CT4-V Blackwing gains bigger air intakes on the front end, vents punched into the fenders, and a low-key body kit that adds a front splitter, front winglets, and a trunk-mounted spoiler. Cadillac gave the CT5-V a similar treatment, and it mounted the rear wheels on surprisingly wide tires. Cadillac pointed out the Blackwing sedans benefit from the world's fastest-reacting suspension system. It's likely the fourth evolution of its magnetic ride control technology, which it detailed in October 2020.  While full specifications remain under wraps until the duo's unveiling, we know that both sedans will be available with a six-speed manual transmission. It's reasonable to assume that an automatic (likely the familiar 10-speed) will be offered as well. As for what's under the hood, our crystal ball tells us that the CT5-V will land with a V8 engine, though it won't be the short-lived twin-turbocharged Blackwing unit that gave both cars their name. Enginers might have selected an evolution of the CTS-V's 6.2-liter. As for the CT4-V, it will receive the ATS-V's 3.6-liter turbocharged V6. Both models will be exclusively available with rear-wheel-drive. Enthusiasts who want to secure an early built slot will have the chance to reserve a 2022 CT4-V Blackwing or a 2022 CT5-V Blackwing by visiting Cadillac's website shortly after the sedans are unveiled on February 1. As we previously reported, the first 250 units of each car will wear a numbered plaque on the steering wheel.