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Book by Cadillac subscription service returns next year

Cadillac rolled out its subscription service Book by Cadillac at the beginning of 2017. On December 1, 2018, the automaker put the service on hiatus after having made a few revisions and learned a lot of lessons. Just a month later, brand president Steve Carlisle told GM Authority at this year's Detroit Auto Show that Book was definitely returning. A week after that, GM chief financial officer Deborah Wahl said Book 2.0 could be ready as soon as Q2 this year. It's taken a touch longer than expected to sort out the kinks, but Automotive News reports Wahl told an audience at the J.D. Power/NADA AutoConference L.A. that the real return happens in the first quarter of 2020.  When Book went on hiatus last year, the service charged $1,800 per month for insurance, maintenance, unlimited miles, the ability to swap into any Cadillac at will, and concierge-like vehicle delivery to your location with amenities like bottled water, umbrellas, and detailing. Good things came of it for the brand, such as the 70% of subscribers who'd never owned a Cadillac. Yet the drawbacks were too much. At one point, the carmaker said Book's halt was due to technical issues like "snags with the back-end technology used to support the service" that hampered customer service and increased costs. Cadillac managed the Book's fleet, as opposed to the dealers, and consumer choice — or a lack of it — played a role in the hiatus. In Carlisle's comments to GMA, he said that subscribers didn't swap out vehicles nearly as much as expected. Even though everything up to the full-fat V-Series models was in the catalogue, Carlisle said of the customers, "They wanted an XT5." The devotion to that one product changed the economics. "Are [subscribers] going to stay in that service if thatÂ’s what they realize they want?" he asked. "It is inherent in that model that we maintain more than one car per customer. And you got to think through the economic implications of that. Particularly if utilization is a lot lower than we thought because people are switching less than we thought." Wahl didn't offer any specifics on how Book 2.0 will differ from Book 1.0, only saying that there will be more "convenience, flexibility and value for potential subscribers." There will be less focus on swapping cars, and Cadillac will "base it off the dealer network." Since the brand's 900 U.S. dealers have the inventory, anyway, that should help both parties.

GM Cadillac chief: New CT5 will replace 3 sedans; EVs coming

DETROIT - The head of General Motors' Cadillac luxury division said on Thursday the brand will shrink its lineup of sedans and expand its offerings of sport utility vehicles and hybrid and electric vehicles in response to market shifts. Expanding Cadillac's global sales is central to GM's overall profit strategy, and Cadillac has reported a 27 percent increase in worldwide sales through the first half of the year. However, in the United States, now the brand's second largest market behind China, Cadillac sales are down 1.6 percent and combined sales of the brand's four sedan models have plummeted 16.3 percent through the first half of the year. That has forced GM to order layoffs at two Michigan factories that build Cadillac cars, and raised questions about the long term future of the plants. "We have to rebalance our sedan portfolio," Johan de Nysschen told Reuters in interview, offering new details about the strategy. Cadillac will not directly replace the current XTS, CTS or ATS sedans when they end their life cycles in 2019, he said. Instead, Cadillac will use a single new car called the CT5 to appeal to consumers shopping for sedans priced between $35,000 and $45,000. New versions of the CT6 sedan will be offered to customers who want a larger car starting at $50,000. Sources had told Reuters last week that GM was considering ending production on six cars including the CT6 and XTS and models from Chevrolet and Buick. That report now appears only half-right as far as Cadillac is concerned. The new CT5 will be built at a factory near Lansing, Michigan, that currently builds the slow-selling Cadillac ATS and CTS models. A small luxury sedan to compete with the Audi A3 will be built in the same plant, de Nysschen said. Cadillac will offer more SUVs, starting with a compact model called XT4, followed by a larger SUV with three rows of seats due by 2019 to compete with vehicles such as Volvo's current XC90 model. Volvo, owned by China's Zhejiang Geely Holding Group, scored a public relations coup by announcing plans earlier this month to power all its vehicles with either hybrid or all-electric technology starting in 2019. The move challenges Tesla, which has eclipsed more established brands with tech savvy luxury buyers. Cadillac has plans "not dissimilar to what Volvo has announced," with more electrified vehicles launching in the second half of the next decade, de Nysschen said.

Junkyard Gem: 1967 Cadillac Fleetwood Sixty Special Sedan

If you lived in North America in 1967 and you wanted to show the neighbors you'd clawed your way to the peak of the success pyramid, only one car would do: Cadillac Fleetwood. Today's Junkyard Gem is 4,685 pounds of General Motors luxury hardware, finally knocked off the road at age 53 by an unfortunate wreck and now residing in a Denver self-service wrecking yard. The Cadillac brand endured some rough years during the 1970s and 1980s, but rode high during the 1960s. The Fleetwood Sixty Special Sedan started at $6,423 in 1967, or just over $50,000 when figured using inflation-adjusted 2020 dollars. A Mercedes-Benz 250SE sedan set you back $6,385 that year, but it weighed barely half as much and packed just 148 horses against the Cad's 340. Really, you had to get a genuine Rolls-Royce to out-swank the Fleetwood-driving Joneses back then (the Lincoln Continental and Imperial didn't have quite the snob appeal at that time), and the Roller cost more than several Fleetwoods combined. This car has been around during its long life. On the windshield, we see 1980 and 1981 parking stickers from the Keeneland Club in Kentucky. This car was already 13 years old by that time, but still very classy. At some point, the car must have migrated to California. Here's a U.C. Berkeley sticker. This ancient In-N-Out sticker comes from the Southern California-only era of the famous hamburger chain. Sometimes it's tough to determine the reasons that an old car ended up in a place like this, but that's not a problem here. Let's hope the car's occupants had their belts on (lap belts only in 1967, but still better than nothing), because these old Detroit land yachts didn't have much in the way of energy-absorbing crumple zones. The paint and interior are quite rough, so this car depreciated from being worth perhaps a couple of grand to scrap value in an instant.  Cruise control was a very rare option in 1967, and this car has it. The famous Fleetwood triple-tone horns were still there when I got to this car. Under the hood, 429 cubic inches (7.0 liters) of super-smooth Cadillac pushrod V8. This engine grew to 472 and then 500 cubic inches during the following few years. The paint shows some great patina. Did I buy the horns? Of course I bought the horns — I always bring my trusty lightweight junkyard toolbox when I head out to shoot some Junkyard Gems. Related Video: