2008 Cadillac Escalade Navigation Tow Package Heated & Cool Seats 1 Owner on 2040-cars

Auto blog

Cadillac's Johan de Nysschen clarifies a few points on the brand's future

Last week, Motor Trend ran coverage on a journo roundtable with Cadillac president Johan de Nysschen. During the roundtable, de Nysschen cited a few reasons for the decline in sedan sales, including gas prices, "young consumers" — read, millennials — less interested in driving dynamics than lifestyle accessories, and the state of U.S. infrastructure. Jalopnik homed in on the last two reasons, and those became the story, including here in our post on the roundtable. So de Nysschen called Jalopnik to add more context. The original reaction pieces painted de Nysschen's rationales as an excuse for sporty sedans not selling well, when the issue is Cadillac's sporty sedans not selling well. His main clarification: "I wasn't advocating the idea that the world is black and white, that if you're a young buyer a millennial or a teenager that you don't enjoy driving." On that note, it would be ridiculous to deny millennial and sedan-segment bugbears; de Nysschen has market research and the industry-wide, rabbit-like crossover breeding program to back him up. Yet even as he touted the success of the XT5, noting that it's "the third-best-selling luxury nameplate in the U.S. after the Lexus RX, and the Mercedes C-Class," he could add, "But the irony is not lost on me that the C-Class is a sedan." The circumstances laid out in the follow-up piece inject more likely color into the situation: the brand's onetime, singleminded focus on the U.S., followed by a singleminded focus on China that left the U.S. market wanting for attention. We could add to that: years of lackluster products and awful attempts at volume and brand engineering under the old GM at the same time that downsized premium luxury products, crossovers, and SUVs began their rocketship trajectories; trying to live off the Escalade success; and the carmaker's desire not to offend its older, traditional buyers while concurrently wooing "coastal influencers." De Nysschen also acknowledged that Cadillac interiors aren't where they need to be, saying, "We recognize that's where we want to improve." The result, as de Nysschen put it, "We're playing with the hand that we've been dealt.

Mystery Cadillac Escalade prototype spied testing on public roads

This mystery Cadillac Escalade prototype could be a rumored V model featuring a supercharged LT4 V8. This prototype, sporting a fancy exhaust and other unique elements under fairly elaborate camouflage, was spied testing on public roads in Michigan.  Since it's still quite comprehensively disguised, we can't say much for certain about what this prototype has going on underneath. We can see a new set of wheels, a quad-tip exhaust and what appears to be a redesigned lower front bumper, but our spies didn't indicate anything else definitive — not even the telltale whine of a supercharger. That seems a glaring omission, given that a V model would almost certainly be powered by the same supercharged V8 found in the CT5-V Blackwing, where it is expected to develop well north of 650 horsepower.  Cadillac chief engineer Tony Roma has previously suggested that more V-badged cars are in the pipeline without confirming which ones or when to expect them. An unverified report published in February 2021 claims the Escalade's 6.2-liter V8 will soon receive a 200-horsepower bump thanks to a factory-backed, dealer-installed supercharger; a full-fledged V model would take that formula a step further. If you're not familiar with Cadillac's latest performance offerings, "V" models are now the mid-range performance variants, similar to Audi's "S" cars in that they offer a bump in power and handling but stop short of being full-blown track monsters. That treatment is reserved for the new "Blackwing" nameplate, which was derived from the twin-turbocharged V8 of that same name that was originally slated to power those range-topping models.  Related video:

Watch Brad Pitt's Chinese Cadillac XTS commercial

Once upon a time, in a land not so far from this one, Brad Pitt was the very face anti-consumerism. You see, when he slipped into the role of the elitist-loathing, food-abusing, violence-embracing Tyler Durden from Fight Club, his visage was inextricably married to images of leveling credit card corporations with nothing more than a little human fat and some determination. Of course, that was before Pitt settled into old age with a passel of children at his feet. Now, it seems, he'll shill for something as long as it doesn't damage his reputation in America.
Need proof? Look no further than this Chinese ad for the Cadillac XTS. In it, Pitt contentedly wafts the big front-wheel drive barge around San Francisco against a mildly euphoric soundtrack. You can check out the scene for yourself below, just make sure you have your last meal squarely situated in your stomach before pressing play. We have to wonder if Pitt wakes up in the middle of the night with Chuck Palahniuk's oddly omniscient words echoing in his ears: "Then you're trapped in your lovely nest, and the things you used to own, now they own you."