2008 Cadillac Escalade Excellent Condition! on 2040-cars

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GM's Cruise Origin EV platform to be shared by many electric vehicles

GM on Monday announced that it was spending $2.2 billion at its Detroit-Hamtramck facility, part of its $3 billion commitment made after the UAW strike to transform Hamtramck into the company's first plant to exclusively build a wide variety of electric and autonomous vehicles. The operation will eventually employ 2,225 people. Hamtramck is still building the Cadillac CT6 and Chevy Impala. Production of those cars will wind down Feb. 28, when GM will idle the lines for 18 months of retooling. During the transition, more than 800 workers will likely be transferred to build pickups at Fort Wayne, Indiana, or Flint, Michigan. When Hamtramck production of new EVs begins in late 2021, the Cruise Origin electric shuttle revealed last week will be among the first vehicles built there. Also, an electric pickup likely branded as a Hummer to be sold as a GMC, which will be debuted by LeBron James during the Super Bowl this Sunday. GM made quite a few pronouncements during the unveiling of the electric, autonomous Cruise Origin last week in San Francisco. We heard that the Origin was designed to last for for 1 million miles, be "roughly half the cost of what a conventional electric SUV costs today,” and riders could save as much as $5,000 per year by giving up their cars for Origins. Much was left out, as well, such as detailed specs on the platform, and when the Origin could see wide deployment. Carscoops addressed one open question about the platform, reporting that the Origin's bones will be shared among a number of other GM battery-electric vehicles, probably starting with the Cadillac EV due in 2021. The site received confirmation of that tidbit from Megan Soule, the automaker's assistant manager of Electrification, Battery Technology, Fuel Cells, R&D and GM Ventures Communications. It seems what we've been shown in the Origin is the first fruit of the multi-vehicle EV strategy GM CEO Marry Barra presented at the 2017 Barclays Global Automotive Conference. One of the slides (below, full PDF presentation here) touts an "All new multi-brand, multi-segment platform" with a "Structurally integrated all new battery system." The next slide places that modular platform at the center of 11 new vehicles, the van-looking silhouette on the upper right labeled "SAV," for shared autonomous vehicle, apparently in reference to the Origin.

Cadillac dealers frustrated over Escalade production snarls

Lincoln went through it during the launch of the MKZ last year, Jeep went through something similar with its Cherokee launch, and now the 2015 Cadillac Escalade has apparently caught the bug: dealer delivery delays because of quality control checks. Automotive News reports that Cadillac dealers have been waiting three times longer than usual - a month or more - from the time an Escalade leaves the assembly line to when it gets delivered. Worse, dealers are saying they don't always know where their vehicles are in transit, or when they are set to arrive. The situation has upset customers who have put down deposits and things have gotten so bad that some dealers have reportedly stopped taking pre-orders.
Cadillac says it has the delay, called "dwell time," down to two weeks, and it expects to cut that to a week by the beginning of September. The company said "a lengthy quality-assurance process on some interior parts" has caused the lag, the report citing additional issues with figuring out which vehicles should be delivered first. A spokesman said that more trucks have been put in the distribution system to work through the backlog, but it's clear it's still going to take some time to set things right, with one dealer telling AN that cars ordered in February and March still haven't arrived.
Brand chief Kurt McNeil said additional personnel are at the Escalade's Arlington, Texas factory to speed up the checks, and spreadsheets tracking every order have been distributed to field staff. Even with the snafu, though, the Escalade is Cadillac's best seller through July.

Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.