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Book by Cadillac subscription service returns next year

Cadillac rolled out its subscription service Book by Cadillac at the beginning of 2017. On December 1, 2018, the automaker put the service on hiatus after having made a few revisions and learned a lot of lessons. Just a month later, brand president Steve Carlisle told GM Authority at this year's Detroit Auto Show that Book was definitely returning. A week after that, GM chief financial officer Deborah Wahl said Book 2.0 could be ready as soon as Q2 this year. It's taken a touch longer than expected to sort out the kinks, but Automotive News reports Wahl told an audience at the J.D. Power/NADA AutoConference L.A. that the real return happens in the first quarter of 2020.  When Book went on hiatus last year, the service charged $1,800 per month for insurance, maintenance, unlimited miles, the ability to swap into any Cadillac at will, and concierge-like vehicle delivery to your location with amenities like bottled water, umbrellas, and detailing. Good things came of it for the brand, such as the 70% of subscribers who'd never owned a Cadillac. Yet the drawbacks were too much. At one point, the carmaker said Book's halt was due to technical issues like "snags with the back-end technology used to support the service" that hampered customer service and increased costs. Cadillac managed the Book's fleet, as opposed to the dealers, and consumer choice — or a lack of it — played a role in the hiatus. In Carlisle's comments to GMA, he said that subscribers didn't swap out vehicles nearly as much as expected. Even though everything up to the full-fat V-Series models was in the catalogue, Carlisle said of the customers, "They wanted an XT5." The devotion to that one product changed the economics. "Are [subscribers] going to stay in that service if thatÂ’s what they realize they want?" he asked. "It is inherent in that model that we maintain more than one car per customer. And you got to think through the economic implications of that. Particularly if utilization is a lot lower than we thought because people are switching less than we thought." Wahl didn't offer any specifics on how Book 2.0 will differ from Book 1.0, only saying that there will be more "convenience, flexibility and value for potential subscribers." There will be less focus on swapping cars, and Cadillac will "base it off the dealer network." Since the brand's 900 U.S. dealers have the inventory, anyway, that should help both parties.

2021 Cadillac Escalade ESV will debut at the New York Auto Show

LOS ANGELES, California — Cadillac pulled the wraps off its 2021 Escalade today at an event in Los Angeles, and we were there to see it all play out live and in living color. But while we have some specifications for the long-wheelbase ESV version, that model wasn't on display. According to the automaker, the next-generation Escalade ESV will get a formal debut at the 2020 New York Auto Show in April. The 2021 Cadillac Escalade ESV will boast a wheelbase of 134.1 inches and an overall length of 226.9 inches, making it 15.9 inches longer than the standard Escalade and 5 inches longer than the similarly extended Lincoln Navigator L. That extra length translates into 1.7 additional inches of third-row legroom and 17.4 more cubic feet of cargo space behind the third row over the standard Escalade. We expect the ESV will get the same two powertrain options as other Escalade models. The standard 6.2-liter V8 puts out 420 horsepower and 460 pound-feet of torque. An optional 3.0-liter diesel-fueled inline-six will offer 277 hp and 460 lb-ft while delivering improved fuel efficiency over its gasoline-powered sibling. Both engines will be mated with 10-speed automatic transmissions. The 2021 Escalade will go on sale in late 2020. We're not yet sure if the extended ESV will come at the same time or be added later, but we ought to know more by its debut in April. Related Video:

2020 Cadillac CT5 in New York: 7 questions with the chief engineer

Cadillac revealed the 2020 CT5 at the New York Auto Show, and we decided to sit down and have a chat with chief engineer Mike Bride to learn more about the car. You can read our reveal post here to get the full download, and then read on below to learn a bit more. Cadillac is still rather coy about any performance model to spawn from the CT5, but things appear to be looking up after our conversation that you can read below. Q: What's the driving nature of this car? Should we expect something similar to the CTS and ATS? A: Yes, you can see it's built off the rear-wheel-drive architecture. Our goal was to retain all of that fun-to-drive nature. Direct steering feel, responsive handling. Going forward, we ask how we can continuously improve, and that was really about driving more sophistication in the ride, a much more mannered car that's better for impact harshness and rolling isolation, really provides comfort when you want comfort over tire strips and heaves in the road. Really getting that level of isolation, but not compromising that handling and direct steering feel of the Cadillac sedans we've grown accustomed to. Q: How is this car different from the CTS underneath, and other Alpha platform cars? A: I would say this is a major revision. A lot of new parts, a lot of new part numbers, a significant evolution. In the suspension space, the links are all new, and there's been a lot of work done in isolation, so the bushings and strut mounts are all new. We've evolved the Alpha platform to now get the ride control and road isolation, the comfort aspects of it all. There are a lot of structural improvements like a changed wheelbase, an evolution in rear foot-swing and foot space from the fuel tank area to get in and out of the car better. As we developed this structure, it was about overall structural body stiffness, and impedance at the chassis attachments to really get that level of isolation from road inputs. We try to have a calm floor, a steering wheel that doesn't vibrate, and quiet to the driver's ear. Those were the paths we went after to really drive the structure to the right stiffness requirements, structural integrity, a lot of development into suspension bushings, tuning elements, strut mounts. We have a new damper technology, a ZF damper. It has MVS damper technology. It's a multi-valve system that provides less harshness from an NVH standpoint and a great optimization balance of motion control with ride inputs.