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Junkyard Gem: 1998 Cadillac Catera

Every so often, during the last few decades of the 20th century, the suits running each of the big Detroit automakers would eye their European subsidiaries and decide that some car from the other side of the Atlantic could be making dollars over here in addition to pounds or francs or Deutschmarks over there. Chrysler didn't do so well with Simca 1204s or Plymouth-badged Hillman Avengers in the American marketplace (though the Simca-based Omnirizon did very well). Ford USA moved quite a few Capris and Fiestas during the 1970s, then bombed with the Merkur Scorpio and XR4Ti. General Motors tried, over and over, to get Americans to buy Opels (some sold by Buick dealers, others actually badged as Buicks), and I still see the occasional Kadett, GT, or Manta in junkyards to this day. For the 1997 model year, still stinging from the not-so-great sales of the Turin-Hamtramck-built Cadillac Allante, GM took the Omel Omega B and applied Cadillac badges. The result was the Catera, and I found this silver '98 in a Denver self-service yard recently. The Catera had a lot going for it, with a rear-wheel-drive layout and a modern V6 engine that made more power than the BMW 528i's straight-six that year. It should have been able to compete with European luxury sedans in North America because it was a European luxury sedan. Unfortunately, you couldn't get a manual transmission in the Catera, "traditional" Cadillac shoppers thought the Catera lacked a sufficiently massive presence, and younger Cadillac buyers flocked straight to the Escalade starting in 1999. After 2001, the Catera was no more. I still find Cateras in junkyards, nearly 20 years after the last ones were sold, so they appear to have held together pretty well. This one was in nice shape until the end, with all the original manuals still in the glovebox. Even the Catera ballpoint pen remained with the car for its whole life. As we can see in the owner's manual, Cadillac marketed the Catera as "The Caddy That Zigs." The idea was that younger car shoppers would become as Cadillac-obsessed as their grandparents had been. Inspired by the ducks in the Cadillac logo, the Catera marketing team created Ziggy the Duck to pitch this car. Things didn't go so well. The Catera listed at $29,995 in 1998, about $47,600 in 2020 dollars. That made it an affordable alternative to the BMW 5-Series or Acura 3.2 TL, but total Catera sales came to fewer than 95,000 cars over five model years.

Cadillac shows dealers convertible rendering

Cadillac is getting serious about revitalizing and expanding its lineup, and to that end, a new report claims that brand boss Johan de Nysschen has been showing plans for several new models to the marque's dealer body - among them, a new convertible.
The droptop which Cadillac reportedly showed its dealers in sketch form, would be based on the same platform as the ATS and CTS, those it's unclear to which (if either) of those model lines the new convertible would be added, or whether the design features a canvas or folding hardtop roof. One way or another, it would be the first time Cadillac would offer a convertible since the Corvette-based XLR roadster was discontinued more than five years ago.
Quoting an unnamed brand spokesperson, Cadillac would "like to introduce an open car to the portfolio at some point," however, "it's not likely to be one of the near-term portfolio additions."

Cadillac's Butler announces surprise departure

The Detroit Free Press is reporting that Cadillac's vice president of global strategic development, Don Butler, has resigned. Butler has held the position since April, after a term as vice president of US marketing for General Motor's luxury brand.
As the report explains, the timing here is pretty unfortunate for Cadillac. Butler is the third high-profile member of Cadillac's brass to depart in recent months, following the firing of US sales boss Chase Hawkins and the pending departure of Susan Docherty. Cadillac spokesman David Caldwell told the Detroit paper, "Bob [Ferguson]," global boss for Cadillac, "and other leaders asked him to stay on. Don's here in the office today - and told our team that his decision is purely on a personal level. After three years of putting everything into Cadillac, he is stepping away for some personal time, and to consider new avenues in his life."
Butler says his decision is part of a decision to "recalibrate, reassess my priorities." Whatever the reason, it's an unpleasant surprise for Cadillac, which has been on a surge in 2013, with 30-percent jump in sales on the heels of the hot-selling ATS.