2007 Cadillac Escalade Awd White W/ Tan Interior on 2040-cars

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Watch Brad Pitt's Chinese Cadillac XTS commercial

Once upon a time, in a land not so far from this one, Brad Pitt was the very face anti-consumerism. You see, when he slipped into the role of the elitist-loathing, food-abusing, violence-embracing Tyler Durden from Fight Club, his visage was inextricably married to images of leveling credit card corporations with nothing more than a little human fat and some determination. Of course, that was before Pitt settled into old age with a passel of children at his feet. Now, it seems, he'll shill for something as long as it doesn't damage his reputation in America.
Need proof? Look no further than this Chinese ad for the Cadillac XTS. In it, Pitt contentedly wafts the big front-wheel drive barge around San Francisco against a mildly euphoric soundtrack. You can check out the scene for yourself below, just make sure you have your last meal squarely situated in your stomach before pressing play. We have to wonder if Pitt wakes up in the middle of the night with Chuck Palahniuk's oddly omniscient words echoing in his ears: "Then you're trapped in your lovely nest, and the things you used to own, now they own you."

Cadillac considering ultra-luxe, $100k+ Escalade

The Cadillac Escalade has pushed incrementally up-market over the years. From its humble Chevy/GMC truck underpinnings, the latest Escalade starts at $72,970 and tops out at $96,940. But according to the latest reports, Cadillac is weighing an even more upscale version. Though the exact nature of the upgrades that would push the Escalade further up-market remain unknown – and perhaps undecided at this point – the impetus for such a move is crystal clear. European luxury SUVs keep getting more and more expensive, both from established players and new challengers. Bentley just launched the Bentayga, and other luxury marques like Rolls-Royce, Aston Martin, Jaguar, Maserati, and Lamborghini are all getting into the game. All the while manufacturers like Land Rover and Mercedes-Benz keep rolling out ever more expensive offerings, like the Range Rover Autobiography and anticipating forthcoming Maybach sport-ute. To challenge those European imports with their astronomic price tags, Cadillac could go with an even higher trim level than its existing Platinum spec – or it could go with a more powerful, performance-oriented Escalade V or Vsport. Getting that big a vehicle to hustle would require a lot of power, but then General Motors has never been one to shy away from slotting a bigger engine into its vehicles. One thing's for certain though, and that's that Cadillac isn't quite done with pushing the Escalade higher up the market.

We really want to use an eCrate to restomod an old GM car. Here's what we'd build

You hopefully saw the news today of GM's introduction of its Connect and Cruise eCrate motor and battery package, which effectively makes the Bolt's electric motor, battery pack and myriad other elements available to, ah, bolt into a different vehicle. It's the same concept as installing a gasoline-powered crate motor into a classic car, but with electricity and stuff.  This, of course, got us thinking about what we'd stuff the eCrate into. Before we got too ahead of ourselves, however, we discovered that the eCrate battery pack is literally the Bolt EV pack in not only capacity but size and shape. In other words, you need to have enough space in the vehicle to place and/or stuff roughly 60% of a Chevy Bolt's length. It's not a big car, but that's still an awful lot of real estate. There's a reason GM chose to simply plop the pack into the bed and cargo area of old full-size SUVs. Well that, and having a rear suspension beefy enough to handle about 1,000 pounds of batteries.  So after that buzz kill, we still wanted to peruse the GM back catalog for classics we'd love to see transformed into an electric restomod that might be able to swallow all that battery ... maybe ... possibly ... whatever, saws and blow torches exist for a reason.  1971 Buick Riviera Consumer Editor Jeremy Korzeniewski: If you’re going to build an electric conversion, why not do it with style? ThatÂ’s why IÂ’m choosing a 1971-1973 Buick Riviera. You know, the one with the big glass boat-tail rear end that ends in a pointy V. Being a rather large vehicle with a big sloping fastback shape, IÂ’m hoping thereÂ’s enough room in the trunk and back seat to pack in the requisite battery pack. That would likely require cutting away some of the metal bulkhead that supports the rear seatback, but not so much that a wee bit of structural bracing couldnÂ’t shore things up. The big 455-cubic-inch Buick V8 up front will obviously have to go. Remember, this was the 1970s, so despite all that displacement, the Riviera only had around 250 horsepower (depending on the year and the trim level). So the electric motorÂ’s 200 horsepower and 266 pound-feet of torque ought to work as an acceptable replacement.   1982 Chevrolet S10 Associate Editor Byron Hurd: OK, so the name "E-10" is already taken by a completely different truck, but let's not let labels get in the way of a fun idea.