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Cadillac confident attitude will attract the elite to ELR plug-in hybrid [w/video]

Cadillac is not going to pull any punches when it comes to promoting its plug-in hybrid ELR. In the real world, the company is showing off the Wreath And Crest's coupe with Chevy Volt technology at exclusive events with "groups whose members are affluent, green-minded and have an appreciation for design and innovation," says Automotive News. That evidently means young Hollywood celebrities and other well-to-do demographics. As Cadillac global chief Bob Ferguson recently told the industry publication, "If you live on the West Coast and you're an architect and you've given to environmental causes, you're probably going to hear about the ELR. We have sliced and diced who is likely to buy this vehicle." "We have sliced and diced who is likely to buy this vehicle" - Cadillac's Bob Ferguson In the realm of advertising, Cadillac evidently thinks a fast-talking, USA-USA-USA! Type-A personality is just the kind of guy who will convince those celebrities and architects to buy one. For proof, look no further than the star of this new ELR ad called Poolside that Cadillac is airing during the Olympics. There are almost no details about the ELR in this ad, just a whole lot of attitude mixed with humor (the "We got bored" line is funny). In fact, there's almost no indication that the ELR is an extended-range hybrid at all. Short of a brief moment where our hero, actor Neil McDonough, unplugs his car from its charging station, you'd probably never know it's got an EV mode at all. That's undoubtedly a calculated bet by Cadillac, whose ad execs have undoubtedly noted that most electric cars are not selling well with an eco-first message, so they appear to be going with style and swagger instead. Scroll below to see what we mean. The ELR has a starting MSRP of $75,000, and at that price, it's already out of reach for most Americans. Automotive News suggests that annual ELR production is likely to be just shy of 5,000 units, so Cadillac could be on stable ground trying to appeal to such a limited number of buyers. What type of buyers? Well, that remains to be seen. Related Gallery 2015 Cadillac ELR: First Drive View 25 Photos News Source: Cadillac, Automotive News - sub. req. via YouTubeImage Credit: Gallery images copyright 2014 Michael Harley / AOL Green Cadillac Electric Hybrid PHEV cadillac elr elr poolside

2016 Cadillac CTS-V to hit dealers this summer, start at $83,995*

Cadillac has announced pricing for the 640-horsepower CTS-V, and not only will the new super-sedan outgun its heartiest German rivals, it'll undercut them on price, too. Kicking off at $83,995 (not including a $995 destination charge), the CTS-V is nearly $10,000 less than the 560-hp BMW M5, almost $18,000 less than the 577-hp Mercedes-Benz E63 AMG S 4Matic, and is nearly $25,000 less than the 560-hp Audi RS7. So in case you were wondering, yes, the CTS-V will continue to be one of the auto industry's very best high-performance bargains in its third generation. "V-Series represents the pinnacle of Cadillac, a brand that now makes drivers' cars at the highest level," Cadillac's head honcho Johan de Nysschen said in a statement. "The new CTS-V is essentially two cars in one: a luxury sedan with sophisticated road manners and a track-capable sports car with awe-inspiring performance. This type of car is exclusive, the domain of the few who can access this level of incredible capability. V-Series matches or overtakes the finest cars in this elite class, while being more accessible." As for when you can get your hands on bargain-priced beast, dealers are now accepting orders, with deliveries slated to begin late this summer. Scroll on down for the official release from Cadillac. Next-Generation 640-hp Cadillac CTS-V Launches This Summer U.S. DEALERS BEGIN ACCEPTING ORDERS NOW FOR CADILLAC'S UPCOMING PERFORMANCE ICON DETROIT – Cadillac announced today that U.S. dealers will begin accepting orders for the next-generation 2016 CTS-V, the all-new high-performance sedan that launches in late summer. The 640-hp CTS-V is the second of two all-new V-Series models to come to market in 2015, following the smaller ATS-V coupe and sedan, which launches in late spring. Cadillac's new 2016 V-Series models represent a significant expansion of the brand's elite, high-performance line. Not only are the new V-Series cars elevated in terms of performance, they now reach a broader spectrum of drivers by presenting two distinct personalities, size categories and price points. With a top speed of 200 mph and 0-60 performance in 3.7 seconds, the CTS-V is the most powerful car in Cadillac's 112-year history. The 2016 CTS-V is priced from $83,995. Customers can place orders now with dealers and view additional product information at Cadillac.com. The CTS-V elevates into the elite group of the world's highest-performing sedans.

2021 Cadillac XT5 Review | What's new, prices, fuel economy, pictures

The 2021 Cadillac XT5 plays in what’s become the most popular of all luxury segments: two-row crossovers. It does so with typical Cadillac nebulousness, straddling the line between size segments with the promise of getting more for your money than what the Germans might offer. And while it is cheaper than much of the midsized competition, you lose out in other areas. Style is always subjective, but inside and out, we find most of its competitors from Germany and elsewhere more compelling. The blacked-out Sport trim adds a bit of pizazz, but nothing about the design is memorable. WeÂ’re less than enamored with the powertrain options, too. The base four-cylinder is refined but less powerful than what competitors offer, while the V6 is hardly much of a performance upgrade and is shared with multiple non-luxury GM vehicles to boot. Some of the available tech is enticing at this price point, but an uninspired interior and lackluster drive experience would have us recommending many of the XT5Â’s rivals over it, regardless of which segment they belong. WhatÂ’s new for 2021? The XT5 sees minor updates for 2021. It gains wireless Apple CarPlay and wireless Android Auto functionality. Dark Moon Blue Metallic and Infrared Tintcoat are added to the exterior color options. Finally, new 20-inch dark-painted wheels are added as optional on Sport models. Cadillac gave the XT5 a mid-cycle refresh last year, and you can find those 2020 changes here. 2021 Cadillac XT5 Sport View 21 Photos What are the XT5 interior and in-car technology like? Similar to the exterior design, the interior is rather forgettable. ItÂ’s covered in leatherette most places you look and touch (though much of it can be swapped to genuine leather with the Platinum Package). The styling comes off as old and uninspired (and has since this generation was brand new). ThereÂ’s a mix of the typical GM corporate plastic and Cadillac-specific glossy bits, but the ratio doesnÂ’t seem right. And then thereÂ’s a splash of metal tossed in for the climate controls that are frustratingly slow to respond. Done up in the right color upholstery (available on upper trims), thereÂ’s a touch of intrigue with the extensive use of leather-look or real leather facing the occupants.