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Cadillac ATS failing to command BMW 3 Series-like pricing as hoped

The BMW 3 Series has long been the benchmark for small and sporty luxury vehicles, but the Cadillac ATS has come on strong in its short time on the market as a true rival in this segment. As impressive as Cadillac's new compact sedan is, however, Automotive News is reporting that the car is still lagging behind the 3 Series when it comes to actual transaction pricing.
According to the article, the average transaction price for the ATS is $39,459 while the 3 Series is at a much larger $44,764, but, just as importantly, Cadillac has about $500 more in incentives on the ATS compared to BMW. Transaction prices are much closer to cars like the Mercedes C-Class and Audi A4. Of course, this is all with the ATS trying to take on its small,sport sedan rivals with a single bodystyle and limited powertrain options compared to the numerous options available from the German automakers in this class.
This uneven battle won't last long, though, as recent spy shots have revealed that Cadillac is hard at work on a high-performance ATS-V and an ATS Coupe. No official word as to when either of these models will be unveiled, but with auto show season set to kick off, we're expecting sooner rather than later. The best news for the ATS is that the Automotive News says sales of the ATS are on target and that 74 percent of ATS buyers are new to Cadillac - two important factors for the brand as it tries to break into this tough segment.

GM shows off 'digital vehicle platform' enabling more in-car tech and OTA updates

It appears to have dropped the sobriquet "Global B," but General Motors' new electrical architecture has bowed in drawings and video. This is the "digital vehicle platform" GM president Mark Reuss spoke to Reuters about in 2015, saying it would move a great deal of a vehicle's computer work to the cloud and enable over-the-air updates. Reuss took the microphone for the debut, too, saying, "Our new digital vehicle platform and its eventual successors will underpin all our future innovations across a wide range of technological advancements, including EVs and expanded automated driving." The system will go into production later this year, appearing in dealerships first either on the 2020 Cadillac CT5 or the mid-engined 2020 Chevrolet Corvette. Yes, these are the same electronics cited for delaying the launch of the C8 Corvette over excessive draw, security and getting the more-than-100 computer modules to communicate seamlessly. When Car and Driver asked about that, GM replied with "No comment." Volkswagen's having the same issues with the Mk8 Golf right now, though, so GM isn't alone, and this will be the new normal among OEMs for a while. What's certifiable is that the new architecture is robust enough to handle 4.5 terabytes of data per hour, which is five times what GM's current wiring can handle. And thanks to Ethernet connections of 100 Mbps, 1 Gbs and 10 Gbs, communication within and without the vehicle happens much faster. The advances mean better screen resolutions, better battery management for hybrids and electric vehicles, the capability for over-the-air updates and "functionality upgrades throughout the lifespan of the vehicle." Cadillac's Super Cruise has already been lined up as a leading candidate for constant improvements in the driving assistance suite, a key part of GM's "vision for a world with zero crashes, zero emissions and zero congestion." And whenever GM decides to take the plunge, it will mean a 48-volt electrical system. More than 300 specialists worked on the digital platform, and security was a huge part of the task. We've already heard that GM consulted with Boeing and military contractors on how to prevent hacking. The carmaker has an internal Product Cybersecurity group that reached out to the research community, and created a "bug bounty" program to crowdsource uncovering any flaws.

2021 Cadillac XT5 Review | What's new, prices, fuel economy, pictures

The 2021 Cadillac XT5 plays in what’s become the most popular of all luxury segments: two-row crossovers. It does so with typical Cadillac nebulousness, straddling the line between size segments with the promise of getting more for your money than what the Germans might offer. And while it is cheaper than much of the midsized competition, you lose out in other areas. Style is always subjective, but inside and out, we find most of its competitors from Germany and elsewhere more compelling. The blacked-out Sport trim adds a bit of pizazz, but nothing about the design is memorable. WeÂ’re less than enamored with the powertrain options, too. The base four-cylinder is refined but less powerful than what competitors offer, while the V6 is hardly much of a performance upgrade and is shared with multiple non-luxury GM vehicles to boot. Some of the available tech is enticing at this price point, but an uninspired interior and lackluster drive experience would have us recommending many of the XT5Â’s rivals over it, regardless of which segment they belong. WhatÂ’s new for 2021? The XT5 sees minor updates for 2021. It gains wireless Apple CarPlay and wireless Android Auto functionality. Dark Moon Blue Metallic and Infrared Tintcoat are added to the exterior color options. Finally, new 20-inch dark-painted wheels are added as optional on Sport models. Cadillac gave the XT5 a mid-cycle refresh last year, and you can find those 2020 changes here. 2021 Cadillac XT5 Sport View 21 Photos What are the XT5 interior and in-car technology like? Similar to the exterior design, the interior is rather forgettable. ItÂ’s covered in leatherette most places you look and touch (though much of it can be swapped to genuine leather with the Platinum Package). The styling comes off as old and uninspired (and has since this generation was brand new). ThereÂ’s a mix of the typical GM corporate plastic and Cadillac-specific glossy bits, but the ratio doesnÂ’t seem right. And then thereÂ’s a splash of metal tossed in for the climate controls that are frustratingly slow to respond. Done up in the right color upholstery (available on upper trims), thereÂ’s a touch of intrigue with the extensive use of leather-look or real leather facing the occupants.